non gmo marketing plan_october2014_final

Nature’s Food Patch

Presented by

Chery l Rosse l le

Market ing D irector

Our Store

Non-GMO Project

Non-GMO Project

Non-GMO Project

Team Member Training

Dear Department Managers,

It's about that time to revisit our GMO policy. As a store we've been non-GMO advocates for many, many years. We have a non-GMO policy that goes above and beyond. One of the major points is that we label any at-risk products on our shelves, (if we can't find a GMO-free replacement) as "GMO". We strive to be as GMO-free as possible while still catering to our customers' needs. It's very important for all NFP employees to know that our store isn't 100% GMO-free in case a customer asks. All this information and more can be presented to interested customers and employees by using the pamphlets at customer service.

Here's a short video to bring your employees up to speed:

Customer Care

“Cheat Sheets”

1. Does it contain At-Risk Ingredients?

2. Is it Organic or Non-GMO Project Verified?

3. Does the tag say GMO?

GMO Labeling Brochure

Store Merchandising

End Caps

This Year we’ll use Non-GMO Project’send cap toppers.

End Caps

End Cap ~ Contest Winner

Shelf Tags

Other Store Signs

Store Demos

Checkout

Sales Flyer

All NonGMO products

Nature’s Food PatchTakes a Stance on GMOS

25,000 Distributed

• 2,000 In Store

• 8,000 Direct Mailed

•15,000 Sunday Tampa Bay Times Insert

*Disclaimer: This is a mock-up only. These products are not necessarily Non-GMO Project Certified

GMO Article

page 1 ~ article

GMO Article

page 2 ~ article

GMO Article

page 3 ~ article

GMO Article

page 4 ~ article

GMO Article

Social Media

Social Media

E-campaign Banner

Ban the Bag Donation

Calendar of Events

Store Events

Kids’ Activities

Community Event

Sponsored

• Cases of Water• Brochures• NFP GMO Free Researcher ~ speaker• NFP Banner displayed

Public Relations

Questions?

advert is i ng@naturesfoodpatch .com

Chery l Rosse l le

Market ing D irector

Chery l Rosse l le

Market ing D irector