nm4102 mp experiment
Post on 15-Oct-2014
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david,gina Lau,suk mun,xiuyi
The effects of presentation modalities on recall of learnt facts
• Have you ever sat in a presentation and all you see is a presentation with nothing but huge chunks of words on the slides?
• Or• Ridiculous• Usage • Of • Bullet• Points?• Or worse still…..
• Have you ever sat in a presentation and all you see is this presenter with nothing but huge chunks of words on his slides?
• Or• Ridiculous• Usage • Of • Bullet• Points?• Or worse still…..
• Have you ever sat in a presentation and all you see is this presenter with nothing but huge chunks of words on his slides?
• Or• Ridiculous• Usage • Of • Bullet• Points?• Or worse still…..
• Have you ever sat in a presentation and all you see is this presenter with nothing but huge chunks of words on his slides?
• Or• Ridiculous• Usage • Of • Bullet• Points?• Or worse still…..
• Have you ever sat in a presentation and all you see is this presenter with nothing but huge chunks of words on his slides?
• Or• Ridiculous• Usage • Of • Bullet• Points?• Or worse still…..
Effect
Modality
literature
But… WHY?
CTML
Temporal
CONTIGUITY
visual-spatial
effect
OVERLOAD
so all together…Written
text aloneSpokentext alone
Picture+ Spoken text
Picture+ Written text
questions, hypotheses, concepts and operations
Rese
arch?Will varying levels of modality influence
subjects’ ability to recall learnt facts?
Picture + Spoken text
Picture + Written text
Written + Spoken text
Picture + Spoken text
H1
H2
Concepts
levels of modality
Modality of Presentationreca
ll learnt facts
Ability to process and recall materials presented
Operationalization
Modality of PresentationAbility to process and recall materials presented
3 conditions
Scores of a recall test
Variables
IV
DV
Spoken + Written
Scores of a recall test
Picture + Written
Picture + Spoken
design,methodology
Pre-test
Modality ofPost-test(Treatment)
experiment design:
Pretest-posttest
presentation
GROUP
SpokenWritten
Text
1
picturewrittenText
GROUP2
pictureSpoken
Text
GROUP3
GROUP 1
GROUP 2
GROUP 3
15
Convenient sampling15 15
analysis
Picture + Spoken text
Picture + Written text
Written + Spoken text
Picture + Spoken text
H1
H2
Analysi
s
ANOVA
Analysi
s
Levene’s
Analysi
s
Post-hoc
Analysi
s
H1
Post-hoc
Analysi
s
Post-hoc
Analysi
s
H2
Post-hoc
Analysi
s
Descriptives
discussion, further research
Asian
conte
xt Convenie
nce
samplin
g
Singap
orean
cultu
re
limitations
Limite
d time
/ reso
ur
ceNot
generali
zable
References• Anne Schüler, Katharina Scheiter, Ralf Rummer & Peter Gerjets: Explaining the modality
effect in multimedia learning: Is it due to a lack of temporal contiguity with written text and pictures? (DOI: http://dx.doi.org.libproxy1.nus.edu.sg/10.1016/j.learninstruc.2011.08.001)
• Tim Kühl, Katharina Scheiter, Peter Gerjets, Jörg Edelmann: The influence of text modality on learning with static and dynamic visualizations. (DOI: http://dx.doi.org.libproxy1.nus.edu.sg/10.1016/j.chb.2010.05.008)
• RALF RUMMER, JUDITH SCHWEPPE, ANNE FU¨ RSTENBERG, TINA SEUFERT and ROLAND BRU¨ NKEN: Working Memory Interference During Processing Texts and Pictures: Implications for the Explanation of the Modality Effect. (DOI: http://onlinelibrary.wiley.com.libproxy1.nus.edu.sg/doi/10.1002/acp.1546/abstract;jsessionid=222C41E8D112DABD9F440AB0552339B9.d01t02)
• Richard E. Mayer: Multimedia Learning. (DOI: http://pdn.sciencedirect.com.libproxy1.nus.edu.sg/science?_ob=MiamiImageURL&_cid=273281&_user=111989&_pii=S0079742102800056&_check=y&_origin=article&_zone=relatedPdfPopup&_coverDate=2002-12-31&piiSuggestedFrom=S1877042811021136&wchp=dGLzVBA-zSkWz&md5=e0ed0d203d5d195a64680180a713bb0d/1-s2.0-S0079742102800056-main.pdf)
• TORNADO READING by Clay Frost, MSNBC. From Josh Wurman, Center for Severe Weather Research: http://www.msnbc.msn.com/id/9007188/ns/weather-weather_news/#.Ty-_F8VLTR8
thank you
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