nlp sitemap smx 2016 patrick stox latest in advanced technical seo
Post on 17-Jan-2017
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#SMX #12A @PatrickStoxIf You Build It, They Will Come.
WHAT HAPPENS WHEN TECHNICAL GEEKS GET TO BUILD
THE SITEMAP?
#SMX #12A @PatrickStox
#SMX #12A @PatrickStox
Machine LearningNatural Language ProcessingToys
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Machine LearningNatural Language ProcessingToys
Concepts + Entities
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Machine LearningNatural Language ProcessingToys
Concepts + Entities
FAIL
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Search TermPart 1 Of 2
#SMX #12A @PatrickStox
Search TermKeyword Relevance + Term Frequency from Top 50
Pages
Part 1 Of 2
#SMX #12A @PatrickStox
Search TermKeyword Relevance + Term Frequency from Top 50
Pages
Co-occurrence Co-occurrence Co-occurrence
Part 1 Of 2
#SMX #12A @PatrickStox
Search TermKeyword Relevance + Term Frequency from Top 50
Pages
Co-occurrence Co-occurrence Co-occurrence
Keyword Relevance +Term Frequency from Top 50 Pages
Keyword Relevance +Term Frequency from Top 50 Pages
Keyword Relevance +Term Frequency from Top 50 Pages
Part 1 Of 2
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Silo Structure
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Down The Rabbit HoleEvery Topic, Every Subtopic
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Tip Of The Iceberg
Site Structure
Pages
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Google Autocomplete Keywords + Search Volume + Keyword Groups =
Part 2 Of 2
#SMX #12A @PatrickStox
Google Autocomplete Keywords + Search Volume + Keyword Groups =
Keyword Groups With Volume =
Part 2 Of 2
#SMX #12A @PatrickStox
Google Autocomplete Keywords + Search Volume + Keyword Groups =
Keyword Groups With Volume =
Prioritized Pages
Part 2 Of 2
#SMX #12A @PatrickStox
#SMX #12A @PatrickStox
Let’s Take A Silo
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A SiloWith Subpages
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Take One
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Product A How To(170)
Warranty(90)
VS(40)
Pricing(70)
Product A VS Competitor 1 (20) Product A VS Competitor 2 (20)Product A VS Competitor 3 (0)
Product A Price (10)
Product A Cost (20)
Cost of Product A (40)
How To Use Product A (100)How To Use Product A To Do XZY (20)
How To Do ABC in Product A (50)
Product A Warranty (50)Product A Lifetime Warranty (20)Does Product A Have A Warranty? (10)
How Long Is Product A’s Warranty? (10)
#SMX #12A @PatrickStox
SEO > Content Marketing > Content Strategy > Editorial Calendar > How To Create An Editorial Calendar
A Real Example
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#SMX #12A @PatrickStox
A SiloWith Subpages
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Watch Out For Trash And Terms Already Used!
SEO Part 1 Keyword Relevance relevance text
0.964978SEO consulting services
0.943662 link building
0.919708search engine optimization
0.803406 on-page optimization0.799355 search marketing
0.772697SEO strategy development
0.768355 development team
0.73965link development strategy
0.692796common sense strategy
0.692516engine optimization services
0.683752search marketing success
0.675992search marketing industry
0.674002 Link building audit
#SMX #12A @PatrickStox
SEO Part 1 Term Frequency
Keyword
Occurrences
# of Sites
2 Keyword Phrase
Occurrences
# of Sites 3 Keyword Phrase
Occurrences
# of Sites
seo 1893 46 search engine 489 40 search engine optimization 157 28
search 1487 44 search engines 275 30 search engine rankings 17 12
content 1001 40 engine optimization 158 28 major search engines 13 8site 750 40 social media 253 27 terms of service 11 8
engine 496 40 link building 99 22 search engines google 8 8
marketing 905 37 content marketing 141 19 social media marketing 21 7
google 1429 36 online marketing 69 15 search engine marketing 15 7contact 91 36 google search 58 12 search engines work 7 7
website 614 35 search marketing 38 12 search engine optimisation 16 6web 474 34 organic search 21 12 piece of content 13 6
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Content Marketing Part 1
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Content Strategy Part 1
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Editorial Calendar Part 2Create Editorial Calendar 30Editorial Calendar Best 60Editorial Calendar Blog 80Editorial Calendar Content 40Editorial Calendar Example 120Editorial Calendar Excel 30Editorial Calendar Free 30Editorial Calendar Ideas 10Editorial Calendar Magazine 1310Editorial Calendar Media 180Editorial Calendar Online 30Editorial Calendar Sample 40Editorial Calendar Software 220Editorial Calendar Template 2160Editorial Calendar Wordpress 220
Editorial Calendar Best
best editorial calendar 50best practices for editorial calendar 0editorial calendar best practices 10
Editorial Calendar Best Total 60
Create Editorial Calendar
create editorial calendar 20how to create an editorial calendar for social media 10how to create an editorial calendar using trello 0
Create Editorial Calendar Total 30
#SMX #12A @PatrickStox
EditorialCalendar
Software(220)
WordPress(220)
Create(30)
Example(120)
Create Editorial Calendar (20)
How To Create AnEditorial CalendarFor Social Media (10)
Editorial Calendar Example (110)
Example of Editorial Calendar(10)
Best Editorial Calendar Software (10)Editorial Calendar Software (210)
Editorial Calendar For WordPress (20)Editorial Calendar WordPress (140)Editorial Calendar WordPress Plugin (10)WordPress Editorial Calendar Plugin (50)
Editorial Calendar Part 2
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What Can You Do With This Information?
#SMX #12A @PatrickStox
Build An Amazing Sitemap
What Can You Do With This Information?
#SMX #12A @PatrickStox
Every TopicEvery Question
What Can You Do With This Information?
#SMX #12A @PatrickStox
Semantics
What Can You Do With This Information?
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Evergreen Content Strategy
What Can You Do With This Information?
#SMX #12A @PatrickStox
PPC
What Can You Do With This Information?
#SMX #12A @PatrickStoxSEE YOU AT THE NEXT #SMX
THANK YOU!
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