nirala sweets

Marketing strategy of NIRALA SWEETS

Presented by:Fatima Naeem BBAFAL12013

History & Vision

NIRALA ,a unique brand name was established byMR.TAJ DIN in 1948.This brand is now a well known due to

the efficiency and effectiveness of organization.There vision is to make their unique name as the qualityfactor for the customers.

Rewards

Reward : On the marriage of any employee of nirala,10kg sweets is

given as a gift to them. On Eid 1 kg sweets is given to each employee. In ramdan aftar party is arranged.

Effects on organization

Motivation and rewards has effects on organization such as: Improved moral Greater efficiency in processes More profitable

According to boston consulting group approach

Growth share matrix defines us SBU strategic business units. STAR : Nirala sweets and its dairy products are wellknown and running

products .They give Nirala highly profit. QUESTION MARK: Nirala snacks have highly growth rate but less market share. DOG: Nirala restaurants are in this category because they are

not popular among the public

Products of organization

1.METHAI 2.SNACKS 3.DAIRY

SWOT ANALYSIS

A marketing Strategy consist of specific strategies for targeting Market such as: STRENGTHS :• strong brand name• It enjoy approximately 30% of market shares, which is greater than

any other company in this business.• Company owned delivery vans to customers• for special occasions. WEAKNESS:• Can not take small orders reference to home

delivery. • Heavily financed by financial institutions.• They have not promoted there restaurants.

FUTURE PLAN

To expand the nationality as well as in Pakistan and in Europe and United states.

They planned to promote the different products of Nirala and offering gifts to its customers.

conclusion

Research key should be used ,it is the device to sort out the problems which a organization is facing in marketing situation.

It is distinguished brand in Pakistan.

Recommendation They should reduce price as to make permanent customers Sales promotion like prizes , lucky draw scheme should be there to attract more customers They have to acquire more technology for production as to meet the

customers need.