nipping social media disasters in the butt

Anand Pallegarap@largeinc.com

Twitter.com/atlargeinc

GET YOUR GEEK ONSIDESTEPPING SOCIAL MEDIA LANDMINES

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Hello...

My name is Anand. I am a huge geek.

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So, what does a landmine look like?

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Why did Carroll’s videos garner so much attention?

What options did United have once the videos had been launched?

Could United have anticipated this situation, and if so, what could it have done to minimize the damage to its brand?

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Establishing the rules of engagement in Social Media

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1. Not having a social media policy

2. Not communicating the policy

3. Not enforcing the policy

4. Thinking delete = delete

5. Thinking personal posts aren’t reflective of the organization

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Best Practices in Social Media for Government

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1 - Mission drives everything; clarity is crucial.

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2 - Let policy guide, but not paralyze.

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3 - Know the environment

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4 - Consider a pilot as a proof-of-concept

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5 - Secure support of senior leaders (HiPPO)

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6 - Create internal cross-functional alignment

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7 - Roll out, don’t launch

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8 - Listen and adapt as needed

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It is always Day 1

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ap@largeinc.com

Anand Pallegar941.320.3400

ap@largeinc.comwww.atlargeinc.com

Twitter.com/atlargeincFacebook.com/anandpallegar