nike red team final presentation (2)
Post on 27-May-2015
928 Views
Preview:
DESCRIPTION
TRANSCRIPT
NIKE
SUZANA ARELLANO | CAITLIN BARTA TIFFANY CHOW | ERIN STRATOS
ONE DAY, AT THE BUS STOP…
CREDIBLE
Abby asks:
• Is the design appropriate to the context of use?
Isn’t Nike orange?
FINDABLE
Abby asks:
• Is a particular object easy to discover or locate?
• Does the system support navigation and retrieval?
Where’s the shoes??
CONTROLLABLE
Abby asks:
• Is the system able to adjust to the user?
• Can the user tailor information to their context?
Only two options?
CLEAR
Abby asks:
• Is the information easy to understand?
• Is the path to task completion obvious?
Swipe to select what?
VALUABLE
Abby asks:
• Is the system of great use?
• Does it improve customer satisfaction?
How do I know my stride?
IMPROVING NIKE’S MOBILE CHANNEL WITH PIA
• Make users feel at home with place-making by using strong branding.
• Use consistent identifiers and taxonomies.
• Increase resilience by providing multiple paths to get the same information
• Don’t over-reduce; maintain options that are important to the users.
REDESIGN
REDESIGN
THE NEXT DAY, IN THE STUDENT LOUNGE…
ACCESSIBLE
Abby asks:
• Can the site be used by a variety of user types via all expected channels?
Where’s my country?
USA
USEFUL
Abby asks:
• Is the system capable of producing desired results?
• Are users able to complete their intended tasks?
No more information?
vs.
COMMUNICATIVE
Abby asks:
• How does the system communicate with users?
• Is it effective for the user’s tasks and contexts?
Where did the filters go?
LEARNABLE
Abby asks:
• Does the system behave consistently?
• Is the process to accomplish things quickly understandable?
Why did things change?
DELIGHTFUL
Abby asks:
• Is the system greatly pleasing?
• What are you provide that is unexpected?
At least it’s pretty?
IMPROVING NIKE’S WEB CHANNEL WITH PIA
• Bolster place-making by allowing users to feel at home with their chosen language
• Improve correlation by suggesting alternative options.
• Stick to consistent and established mental models for search.
• Improve filters to provide resilient and adaptable searching without confusing users
REDESIGN – LANGUAGE
REDESIGN
REDESIGN - FILTER
THANKS FOR KICKIN’ IT WITH US.
ANY QUESTIONS?
top related