nike find greatness
Post on 08-Dec-2014
774 Views
Preview:
DESCRIPTION
TRANSCRIPT
Nike were not official sponsors of the
2012 Olympics
The organising committee were stringent about any non-sponsors advertising anything remotely Olympic in the vicinity of the Olympic Exclusion Zone
If weren’t a sponsor you couldn’t even
use the word
London
That didn’tstop Nike
They came up with their own plan and a word that the Olympics didn’t own
They found more than a word...
they found greatness
#findgreatness
And to make it even greater...they Tweeted...
#findgreatness
And they weren’t the only ones
According to Socialbakers’
CheerMeter there were more than
16,000 tweets associating Nike with
the word Olympic between 27 July and 2 August compared to 9,295 for Adidas
Nike attracted 166,718 new Facebook fans
during the Games versus
80,761 for Adidas
Official sponsors Adidas
Officially great Nike
top related