nielsen quarterly retail updates q3 2013
Post on 20-Aug-2015
2.225 Views
Preview:
TRANSCRIPT
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
3
VND 1.932 (‘000 BIL) VND 657 (‘000 BIL)
12.5% 2.5%
VND 441 (‘000 BIL) VND 152 (‘000 BIL)
12.2% 2.9%
Even though, HCM’s domestic consumption of goods in the first 9 months is quite slower than the total nation’s trend, It increases much higher than total nation in short term.
Source: gso.gov.vn
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
4
4.64 4.80
5.05
5.44
4.76 5.00
5.54
Q1/2012Q2/2012Q3/2012Q4/2012Q1/2013Q2/2013Q3/2013Vs. 1H 2012
+4.90%
Vs. 1H 2012
0.02 0.05
6.9 6.61
6.36
6.69 7.5
6.3
0
2
4
6
8
10
12
14
16
18
20J
an
-12
Fe
b-1
2
Ma
r-12
Ap
r-1
2
Ma
y-1
2
Ju
n-1
2
Ju
l-12
Au
g-1
2
Se
p-1
2
Oc
t-1
2
No
v-1
2
De
c-1
2
Jan
-13
Fe
b-1
3
Ma
r-13
Ap
r-1
3
May-1
3
Ju
n-1
3
Ju
l-13
Au
g-1
3
Se
p-1
3
-1
0
1
2
3
4
5
6
7
8
9
10
Monthly CPI
Yearly CPI
+6.73%
Source: gso.gov.vn
Noted that GDP and CPI experience positive movement in Q3, 2013
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
5
RAW MATERIALS
Source: Nielsen Retail Audit - 6 cities (TT + MT)
Average price change Q3.2013 vs. Q3.2012
Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to SEP13
98 97 96 99
94 95
87 88
96 95 97
Q2/11 Q4/11 Q2/12 Q4/12 Q3/13
Vietnam Consumer Confidence Index
The degree of Vietnamese Consumer ‘s optimism on their activities of savings and spending is growing compared with the last quarter.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
6
14
17
16
13
8
9
4
3
2
3
2
2
14
10
10
12
12
8
8
4
5
3
2
2
Increase Utility bills…
The economy
Job security
Health
Increasing food prices
Work/life balance
Increasing fuel prices
Parents' welfare and…
Childrens' education…
Debt
Crime
War
% Biggest concern
Second biggest concern
Increase utility bills, the economy and job security driven factors keep driving people’s worries.
Source: Nielsen Global CCI Report Q3-2013 Base : All respondents n=500
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
7
63
62
60
45
44
44
41
37
28
22
20
19
19
14
8
2
Try to save on gas and electricity
Spend less on new clothes
Cut down on out-of-home entertainment
Delay the replacement of major household…
Delay upgrading technology, eg. PC, Mobile etc
Cut out annual vacation
Cut down on telephone expenses
Cut down on take-away meals
Cut down on holidays/short breaks
Use my car less often
Cut down on smoking
Switch to cheaper grocery brands
Cut down on or buy cheaper brands of alcohol
Cut down on at-home entertainment
Look for better deals on home loans,…
I have taken other actions not listed above
%
People tend to cut down on spending less than the last 3 months.
Base : All respondents n=500 Source: Nielsen Global CCI Report Q3-2013
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
9
Fast Moving Consumer Goods market dynamics – Total 6 cities (TT+MT2 part) Enh
8.1% 8.0%
14.6%
8.7%
12.8%
9.9%
6.1% 4.7% 5.8%
6.6% 7.4%
11.2% 12.8%
14.6% 15.5% 14.7% 12.9%
10.0% 7.2%
4.3% 3.0% 3.0% 2.9%
11.3%
15.8% 5.5%
15.6% 9.5%
11.2%
10.2% 15.6%
18.6% 13.9%
15.5%
16.0%
5.9% 5.8% 4.4% 6.5%
12.2% 16.8% 20.4%
14.0%
11.0%
5.4%
-2.6%
19.4%
23.8%
20.1%
24.2%
22.3% 21.1%
16.2%
20.3%
24.4%
20.5%
22.9%
27.2%
18.7% 20.5% 19.9%
21.2%
25.0% 26.8%
27.6%
18.3%
14.0%
8.4%
0.3%
-5%
0%
5%
10%
15%
20%
25%
30%
Unit value change Volume change Nominal growth
Source: Nielsen Regional Growth Reporter Q3-2013
FMCG experiences negative growth rate due to the decline of Volume change.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
10
FMCG Department Volume % Growth vs YA (Vietnam Total 6 cities Enh)
FMCG Department Volume % Growth vs YA FMCG Department - Volume % Growth vs YA (Vietnam Total 6 cities Enh) | Period Ending SEP13 | Share of Sum(PROD)
Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to SEP13
Cigarette and Personal Care drop a huge share in Volume Growth, which drives total FMCG volume % growth decrease.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
11
CATEGORIES TRACKED BY NIELSEN
VALUE % CONTRIBUTION - 6 CITIES (TT+MT Partial) Enh
September 2012 September 2013
CATEGORIES TRACKED BY ACNIELSEN - MAT TYMAT LY - Value % Share | Period Ending AUG13 | Share of Sum(PROD)
MAT LY
Value % Chg YA
Volume % Chg YA
Average Price % Chg YA
FMCG Incl Beer
Personal Care
Household Care
Milk Based Product
Food(Excl Milk Base)
Beverage (Inc. Beer)
Cigarette
24.8
22.0
20.6
24.5
18.8
30.619.2
14.1
6.2
4.3
12.7
4.9
17.48.5
9.3
14.9
15.6
10.5
13.3
11.39.9
MAT TY
Value % Chg YA
Volume % Chg YA
Average Price % Chg YA
FMCG Incl Beer
Personal Care
Household Care
Milk Based Product
Food(Excl Milk Base)
Beverage (Inc. Beer)
Cigarette
11.0
15.7
14.8
13.9
4.9
12.95.9
8.9
4.5
10.9
12.2
2.9
9.52.5
2.0
10.7
3.5
1.5
1.9
3.13.4
Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to AUG13
Source: Nielsen Vietnam FMCG Overview September’13
Beverage is driving the growth of total FMCG. Note that Household care enjoyed healthy growth rate while Food experienced the opposite.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
12
CATEGORIES TRACKED BY NIELSEN
VALUE % CONTRIBUTION - 6 CITIES (TT+MT Partial) Enh
YTD September 12 YTD September 13
Beverage is also driving FMCG growth in short-term CATEGORIES TRACKED BY ACNIELSEN - MAT TY
YTD LY - Value % Share | Period Ending AUG13 | Share of Sum(PROD)
YTD LY
Value % Chg YA
Volume % Chg YA
Average Price % Chg YA
FMCG Incl Beer
Personal Care
Household Care
Milk Based Product
Food(Excl Milk Base) Beverage (Inc. Beer)
Cigarette
25.9
21.1
22.7
26.3
16.9
33.4
19.3
17.6
6.2
7.3
19.4
7.8
20.7
9.3
7.0
14.0
14.4
5.8
8.5
10.5
9.2
YTD TY
Value % Chg YA
Volume % Chg YA
Average Price % Chg YA
FMCG Incl Beer
Personal Care
Household Care
Milk Based Product
Food(Excl Milk Base) Beverage (Inc. Beer) Cigarette
7.5
14.7
12.1
9.2
3.2
8.0
3.8
5.3
3.7
10.1
6.3
1.5
5.6
0.8
2.0
10.5
1.9
2.7
1.7
2.3
3.0
Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to AUG13
Source: Nielsen Vietnam FMCG Overview September’13
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
14
• Convenient stores and mini marts have managed to maintain their blistering peace while in the current economic stagnation supermarkets and hypermarkets are losing steam.
• According to the survey conducted in HCMC, Hanoi, Danang and Can Tho shows that the growth rate of convenience stores and mini marts was 80% year-on-year.
• HCMC now has a total of some 500 convenience stores, including food stores and 24/7 stores. This figure is projected to rise rapidly in the near future since existing retailers all are poised for business expansion.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
15
• Supermarket chain Saigon Co.op has won the award for excellent in customer service from the Federation of Asia-Pacific Retailers Association.
• This award is meant to honor companies, association, and individuals for outstanding achievements in the retail industry in five categories - most innovative retail concept, green retailer, best marketing campaign, customer service excellence, and best effort in retail employee training.
“Exhibition fair honoring Vietnamese goods: Bring Vietnamese products was organized by the Departments of Industry and Trade and Culture, Tourism and Sports at Phu Tho Indoor Stadium, Ho Chi Minh City from August 30 to September 3, 2013”.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
16
• On November 1st, 2013 the 4th Ocean Mart store will be open at F.B1, N05, Trung Hoa Nhan Chinh Appartment. To welcome the launch of the 4th Ocean Mart, “Loyalty Membership” is offered for Customer as a special gift.
• Metro has increased sales areas to 8,200m2, bringing the total number of items to more than 25,000 products. On this occasion, in conjunction with Metro Manufactures and suppliers, Metro organized “ The biggest money saving shopping month” with huge discounts from 5-49% which lasted until 25th September.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
17
&
• In 2nd August, Dong A Bank and Coop mart established co-brand DongABank-CoopMart card with full financial functions of domestic debit card and other utilities.
• DongA Bank provides banking and financial services for the entire Coop Mart supermarkets, such as payment services, bank accounts, budgeting, collection, remittance, payment, ...
Coop Mart issued co-branded card
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
18
• 28/09/2013: Opening the 26th Satrafoods in District 8, HCMC
• 07/2013: Opening 3 Circle K Stores in District 1, HCMC
Source: Nielsen Store Opening Tracking September 13
• 20/08/2013: Opening Supermarket and Trade Center Big C Da Lat
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
19
Q3 2013:
8+ stores opening each month.
81
56
50
25
17
6
Shop&Go
Circle K
B's mart
Hapromart
Ministop
Family Mart
18
12
Guardian
Medicare
86
57
44
23
19
8
7
6
5
5
Vissan
Co.opFood
Focomart
Haprofood
Satrafoods
Select Mart
Citimart B&B
Vinatexmart
New Chợ
C-Express
64
31
25
20
19
19
16
13
5
4
3
1
2
1
1
Coopmart
Vinatemart
BigC
Hapromart
Citimart
Metro
Fivimart
Intimex
Maximart
Lottemart
Satramart
Giant
Hiway
S-Mart
Coopmart Extra Plus Supermarket
Minimart
Convenience Store
Health & Beauty Store
Updated to 31/06/2013 Source: Nielsen Store Opening Tracking June 13
Retailers are racing in opening new stores in Q3 2013. Averagely, 8 stores are opened per month within this quarter
B&B
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
21
“Happy 3rd Birthday”– Discount from 5% to 50% for 1,000 products and give out many gifts.
02/07 – 15/07
“BigC involves your children’s future”– discount from 5% to 50% on over 1,700 products.
07/07 – 22/07
“Happy Moon Festival” – Discount from 5% to 45% on over 1,000 products.
06/09 – 19/09
01/08 – 31/01/14
“Incentive installment with 0% interest in 6 months” – for electronic products cost above 4 million VND with Visa Card of only ANZ, Sacombank or Vietinbank.
13/8 – 02/09
“The Beauty’s photo contest” – win big prizes (VND 50,000,000; 20,000,000; 10,000,000; etc…) 08/10– 04/11
“The surprising beginning of the week”– accumulate 10% in your account for any products (applied for Monday to Wednesday every week)
14/10 – 16/10
PROMOTION ACTIVITIES
“National day”- Discount from 5% to 50% on over
1,5000 products and several valuable gifts .
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
22
“Best selling brand” – special gifts and Voucher 30,000VND for each receipt with value of 400,000VND: Omo, Comfort, Vim, Sunlight, P/S, Pond’s, Clear, Knorr and Lipton. 10/08 –
27/08
18/07 – 04/08
“Proud of Vietnamese product”– Discount 50% on more than 2,000 essential products
28/08 – 24/09
“Happy Women’s day“ – Discount 50% on consumer goods and garments for women and
utensils and a “buy one get one free” deal.
30/09 – 27/10
PROMOTION ACTIVITIES
“Coop Mart offers school year promotion” – Discount up to 47 percent on more than 800 good items with 800,000 notebooks.
Co
pyr
igh
t ©
20
12
Th
e N
iels
en
Co
mp
any.
Co
nfi
de
nti
al a
nd
pro
pri
eta
ry.
23
• 21/08 – 22/09: “Fruits in Gold Time” – discount from 20% - 49% for fruit. • 01/09 – 15/09: discount from 10%-50% for 60 products. • 01/09 – 31/09: “Get a lucky number” – for every purchase of more than
500,000VND. • 18/09: : “Happy Moon festival with children” – gifts for poor children. • 27/09: “ Happy Birthday SATRA” - free Satra Bakery per purchase of >=
300,000VND.
• 28/07 – 03/08: Get 1 Jambon Choix 100gr free for each receipt with value of 100,000VND and above.
• 04/08 – 10/08: Get 2 Vissan products free for each receipt with value of 200,000VND and above.
• 11/08 – 31/08: Get many Vissan products free for each receipt with value of 300,000VND and above.
• 05/08 – 05/09: “Go fresh, Go green” – Get 1 eco bag for each receipt with value of 300,000VND and above if payment by Visa.
• 16/08 – 12/09: “Happy Moon Cake Festival – Get cake with cheap price” – Buy ABC Moon Cake, get 30% discount.
• 01/09 – 31/12: Get 1 Gift Voucher with value of 100,000VND for a receipt with value of 100,000VND and above.
top related