niche marketing
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TO NICHE, OR NOT TO NICHE
NANCY SANDERS, FOUNDERTHREE DOG MARKETING
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www.Three DogMarketing.com
What is Niche Marketing?©
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A niche is simply a narrow market that serves a well-defined customer.
The key to growing your business is to serve a few of these defined target markets.
This allows you to target your marketing messages.
MARKETING TOOLS
Events / Workshops
Networking
Website Print Ads
EXPOs Social Media Flyers and
Signs
Customer Referrals
Strategic Partnerships
Online Marketing
Cold Calls
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TODAY’S GOAL
The value of niche marketing
How to quickly develop your niche
Turn your expertise into revenue
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THE VALUE OF NICHE MARKETING
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DEVELOP YOUR NICHE
ESTABLISH YOUR UNIQUE VALUE PEDIGREE
A Labrador is a generic description of
a type of dog.
Labrador = Accountant
Financial PlannerMarketing Consultant
Merlin is a specific dog with traits, skills and a significant value to his
owner.
Merlin = Your Unique Value Pedigree
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Why did you start your business?
What are you passionate about? Who are you excited to help?
Why are you still in business?
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www.Three DogMarketing.com
TURN YOUR NICHE INTO REVENUE
What is your revenue goal for this year? 2012?
What marketing is most effective to reach your niche?
What marketing tools does my niche respond to?
What marketing resources and passions can help you create and expand your niche?
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TURN YOUR NICHE INTO REVENUE
STRATEGY (OPTION #1)
Networking/Social Network Marketing™
Direct Marketing
Assessment
Follow Up
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STRATEGY (OPTION #2)
Trade show exhibit
Nice meeting you email
Telephone calls
Schedule appointment
Follow upwww.Three DogMarketing.com
ACTIVITIES & ACCOUNTABILITY
What is your strategy?
Understand your value and target demographic and how to build relationship with them.
- Website- Social Media- Sales Presentations
What are you going to do on Thursday to move forward with your passion?
How will you hold yourself accountable?
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SIMPLE MARKETING STRATEGY Assessment
Where are you currently getting your best clients? Who are your best clients? What is your UVP? What are your competitors doing? What time and resources do you have to dedicate?
Set goals Build relationships with current clients Increase referrals Increase brand awareness Increase traffic to the website
Traffic - the #1 goal. Make sure you have an effective website and that you keep this goal in mind when determining where and what to post.
Measure ROI How/Where did you hear about us?
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Create a Google Alert Review your website – brand, message, calls
to action, conversion rates Create clear UVP and a UVP Profile – Unique
Value Pedigree Install Google Analytics on website Create Facebook profile/Facebook page Create a LinkedIn marketing campaign Create a Twitter campaign
SAMPLE ACTIVITIES
SUMMARY POINTS
Don’t be scared! Niche Marketing is a huge opportunity for your business.
Use a strategy, ask questions and get support.
It takes time. Stick with it because the money is in the follow up.
Have fun! SHOW YOUR PASSION!
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Strategic - Authentic - Results
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Where Do You Go From Here?
Connect with Three Dog Marketing OnlineEmail: info@threedogmarketing.com Call: 602.476.4509
Three Dog MarketingTM
Packages and Services
• Marketing and Sales Strategies • Social Network Marketing™• Training and Consulting
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