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#SOCIETY30
NHL20 SEPTEMBER 2011
RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OFTHIS RECESSION AND GET BACK TOBUSINESS AS USUAL IS DEEPLYMISTAKEN.”Don Tapscott
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge worker that is, a creative, imaginative, and innovative person who can work with almost anybody, anytime,and anywhere.”John Moravec
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
BLUE OCEAN STRATEGY
ELIMINATE
CREATEREDUCE
RAISE
DART MODEL.
DIALOGUE
RISKBENEFITSTRANSPARANCY
ACCESS
THE NEW HOUSE OF INNOVATION
N=1personal
cocreatedexperiences
Flexible andresilientbusiness
processes
Technical architecture of the firm
R=Gglobal acces to
Resources & talent
Social structure of the firm
TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SMARTSOLUTIONS
SMARTSOLUTIONS&MOBILITY
Which information is relevant, where and when?
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY
GIVE AWAY:AWAY=GONE
SUSTAINABLENETWORKS
SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
sharing
DIALOGUE&CO-CREATION
COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION
OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS…
SO, WHAT’S NEXT ?
GOVERNMENT
REGENTS
PROSUMERPRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
ABUNDANCE
PROSUMER
GOVERNMENT3.0& PRODUCERS3.0
SIMPLE, SMART, SHARING & SUSTAINABLE
SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
LONG SNOUTHIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS HIGH
PARETO 20-80 RULE
LONG TAIL
FA FA
4
LONG TAIL BECOMES LONG SNOUT
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
5
TAICHI
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
TRANSFORMATIONS
EXPERIENCES
GOODS
SERVICES
COMMODITIESEXTRACT
MAKE
DELIVER
STAGE
RENDER
CUSTOMIZATION
CUSTOMIZATION
CUSTOMIZATION
COMMODITIZATION
COMMODITIZATION
COMMODITIZATION
PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.PRINCIPLE OF
ECONOMIC VALUECREATION:
SERENDIPITYLEADS TOTRANSFORMATION
3
Online Matching
Mobile layar
No terms & conditions
Free Free? Free?Free
Matching Reviews
Meetingrooms
EXTENDED OFFERING: COLLABORATION ECOSYSTEM
Social Economische
Entiteit
Virtual DNA
Event software
ForumQ & A
Digital coaching
Blog
Meeting Planner
Twitter integration
Google apps integration
Plaza group connections
Wiki
Social singlesign on
Mobile
GOOGLE MAXSTRATEGY
S2M013
S2M030
S2M020
S2M070
FREEKNOWLEDGE&SOFTWARE
S2M LAYARLOCATION FINDER
AUGMENTED REALITY
MOBILITY
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
SERENDIPITY
UNEXPECTED RELEVANCE
CHECK IN
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
V
V
M
VCORPORATE WEBSITE + CONNECTION
WITH SOCIAL NETWORKS
DECENTRALIZE COMMUNICATION MONITOR
CONTENT CURATION
V
THE S2M MESH
SEATS2MEET.COM
7PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY
SEATS2MEET.COMBUSINESS MODEL
8
SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE
BUSINESSMODEL
TRUST AGENTTEAMBUILDERRELEVANCE ANALYSTENVIRONMENTAL SCANNERKNOWLEDGE GUARDIANBARRIER FIGHTERCONTENT CURATOR
LESSONS & BLOOPERS
pleaserobme.com
2.0 3.0
THE CLOUD
connectivityofinformation
connectivity of
people
GLOBAL BRAINMETACORTEX
4.0
artificialintelligence
SIMPLE,SMART, SHARING& SUSTAINABLE
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