nfusion's b2c case studies

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B2C CAPABILITIES

BRA ND AC TIVATI ON S & PRODUC T LAUNC HE S AC RO SS D IGI TA L C HA NNELS

John Ellett, CEO (jellett@nfusion.com) MAY, 2014

Partner with

MARKETING CHANGE AGENTS to do remarkable things in an ever-changing digital world.

CONVERGED MEDIA AGE

Organic

E ARNE DPress Coverage

Organic

PAIDTraditional Ads

OWN E DCorporate Content

*

SH A R E A B LECONTE NT

PRO M OTE D B R AN DCONTE NT

SPON SO R E DCONTE NT

CONVE RG E DM E DIA*

SOURCE “The Converged Media Imperative: How brands must combine paid, owned and earned media” Altimeter Group, July 2012

CUSTOMER ENGAGEMENT FRAMEWORK

INSIGHTS ANDSTRATEGY

PAIDDisplay Advertising Mobile Advertising

Traditional AdvertisingPaid SearchPaid Social

OWNEDOrganic Search

Content MarketingE-mail

EARNEDSocial Platforms

Product Review SitesBloggers / Vloggers

Forums

IN-CHANNELPromotional Displays

Partner Enablement ToolsDigital POS

BR AND.COMSocial.com/Brand

Landing PagesEngagement Content

Multi-device

NURTURE PROGRAMS

SA LE SSALES ENABLEMENT TOOLS

MA/CRM SYSTEMS

OUR CLIENTS

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HEALTHC ARE RETAIL TELECOMDUR ABLES RESTAUR ANTFOOD ANDBEVER AGE

FINANCIALSERVICES

CONSUMERELECTRONICS

B2BTECHNOLOGY

®

®

INITIATIVES

Revitalization BRAND

Transformation DIGITAL

Acceleration SALES

Case Studies WORK EXPERIENCE

BACARDI+: PRE-MIXED COCKTAILS

Support product launch with event-based and attention-grabbing social strategy •  Social media strategy and grassroots campaign engaged a

digitally native audience

•  PlusFest , an exclusive Facebook launch event, created shareable content generating 20K stories and millions of impressions

•  Launch campaign highlighted by fan-based, invite-only BatCon silent disco event

Services

Product launch planning | Advertising creative | Digital strategy | Web design, content and systems development | Social media marketing | Mobile marketing

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BACARDI+: PRE-MIXED COCKTAILS

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SEE MORE

•  Visit the Bacardi+ website.

•  View the case study on nfusion.com.

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BACARDI SILVER: LIFE OF THE PARTY

MODEL BEHAVIOR Recognized within AB/InBev as a model approach to engage fans more actively

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Revitalize digital presence, increase trial and lift awareness to the “social star” audience •  Developed new website destination with custom content and

personalization to encourage interaction

•  Carried “Social Star” concept across all digital paid, owned and earned activities

•  Grew Facebook fan base by 100% within three months of activation and exceeded engagement metrics on competitive brand pages

Services

Advertising creative | Digital strategy | Web design, content and systems development | Social media marketing

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BACARDI SILVER: LIFE OF THE PARTY

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SEE MORE

•  Visit the Bacardi Silver website.

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BEST BUY: WAREHOUSE B

A targeted launch program helps Best Buy spread the word about a new hyper-discount concept •  Integrated campaign amplified the “thrill of the deal” store

concept to deal hunters

•  Digital strategy included hyper-local executions with geo-fencing and mobile programs

•  Sophisticated media strategy and communications plan incorporated e-mail, search, social and a site design

Services

Digital strategy | Social media marketing | Product launch planning | Media planning, buying and placement | Event Planning | Mobile marketing | Demand-generation programs | Advertising creative | E-mail marketing © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.

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BEST BUY: WAREHOUSE B

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SEE MORE

•  View the case study on nfusion.com.

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To make a connection with the millennial consumer and drive preference for SanDisk’s retail products, nFusion developed an online experience that reminds us that every moment matters.

“Telling Life’s Stories From Memory” reaches the new generation of storytellers who share their stories via photos and videos and want the confidence to capture and preserve them at a moment’s notice.

The campaign, which includes dynamic paid, owned and earned components as well as extensive content development, has resulted in over 3.3 million user engagements and significant growth of the brand audience.

The campaign has now been extended to multiple SanDisk regions and has gained enough traction to be rolled out globally.

SANDISK: TELLING LIFE STORIES FROM MEMORY

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SANDISK: TELLING LIFE STORIES FROM MEMORY

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SANDISK: USER GENERATED CONTENT

John Ellett (jellett@nfusion.com) THANK YOU