next generation engagement - ryan jenkins · keys for engaging millennials. self reviews consider...

by Ryan Jenkinsrj@ryan-jenkins.com

www.ryan-jenkins.com/GLR

NEXT GENERATION

engagementproven strategies to ATTRACT & RETAIN millennial TALENT

to engage Millennials

today’s agendaBuckle up and buckle down

recapwho are theyMillennials 3 elements Q&A and

Age Numbers

GenERATION Z < 19 50+ millionMillennials 20-36 76 million

Generation X 37-52 51 millionbaby Boomers 53-71 75 million

Builders 72-89 56 million*G.I. Generation 90+ 60 million*

THE Generations

27%

33%38%

Millennials Gen X Boomers Builders Gen Z

2017 workplace5 generations representin’

25%

75%

Millennials & Gen Z Other Generations

2025 workplaceOh the places they’ll go

millennialswho & why

of Millennials are disengaged at work, the most of any generation.

largest generation digitally dependent

71%

of Millennials expect to leave their organization by the end of 2020.

66%

trillion annually is the estimated

spending power of U.S. Millennials

by 2020.$1.4

70%

20-36 yrs old

most educated

of Millennials might ‘reject’

traditional business to work

independently.

2017

2011

2008

2007

20051990

2004

2000

1997

2014

201630%

how will Millennials change your world?will you be ready?

millennials…desire feedback, making A DIFFERENCE & COLLABORATION

approach differently how they learn, Work, socialize, communicate & Play due to tech

consider the internet the authority & thus think & approach problems differently

are early adopters & seek out opportunities to innovate

communication has & will continue to be shaped by technology

are contributors looking for an active role & an immediate impact

are massively persuaded by their peers & value relationships & experiences over work

demand transparency from leaders, employers & Brands

work/life behavior & values continue to be shaped by technology

high-tech & hyper-social upbringing have made them disruption-prone leaders

cheat sheet

Millennials are a criticalmass of change agents

technology

millennials

internet

exponentialtimes

why Is today different?a bigger story

technology

millennials

internet

exponentialtimes

millennials have…elevated expectations

to engage Millennials

today’s agendaBuckle up and buckle down

recapwho are theyMillennials 3 elements Q&A and

3THAT ENGAGE ElementsmillennialS

#1 INNOVATION

78%of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there.

66%of Millennials work in organizations that actively encourage/reward its people for innovative ideas.

keys for engaging Millennials

Intrapreneurshipinfuse

(the permission and power to innovate will engage Millennials)

#1 INNOVATIONstrategy

#2 Feedback

50% is how much more often Millennials want feedback over other employees.

42%of Millennials want feedback every week, twice the percentage of every other generation.

keys for engaging Millennials

self reviewsconsider

#2 feedbackstrategy

#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches

#3 development

#1reason Millennials leave organizations is lack of career opportunity.

71%of Millennials likely to leave a company within 2 years believe their leadership skills are not being fully developed.

keys for engaging Millennials

#3 developmentstrategy

reverse mentoring(creates opportunities for Millennials to develop communication skills)

implement

#3 developmentbonus strategy

career pathsOffer Options

define

/ Provide Hints / Deliver Training / Highlight ProgressGamify the Career Path:

to engage Millennials

today’s agendaBuckle up and buckle down

recapwho are theyMillennials 3 elements Q&A and

STAY CONNECTEDand much more

emailrj@ryan-jenkins.com

Bonus Materialwww.ryan-JENKINS.com/GLR(get today’s slides, free resources & more)

Presentation surveywww.ryan-jenkins.com/survey Free

book!

ignorance

5

4

32

1Denial

responsibility

resolve

Progress

5 phases of changestay overwhelmed

Thank youy’all rock!

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf

UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/

Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/

22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604

Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html