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NewGen for GoodHow will the new generationTransform companies?December 2019
TRANSFORM COMPANIES TO SAVE THE WORLDWill GEN Z students become the superheroes of the working world in the years to come? They don’t just dream of another world, they want to invent it. They believe economic power has more impact than political power.Who are the NewGen? How do they describe themselves?What impact do they want to have on the working world and how do they intend to transform companies?
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NEWGEN FOR GOOD:How will the new generation transform companies?
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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Workplace relations:
management that is caring and
respectful
57%
Respect for the principles of sustainable
development and CSR
46% 45%
The way to handle different topics: with a fresh eye
on problems that arise
SUMMARY
61% of young people think that companies will most likely change a great deal
THE 3 MAIN TRANSFORMATIONS THEY WOULD LIKE TO SEE HAPPEN IN COMPANIES
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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60% of young people think that the most important factor to success is remaining true to your values
THE 3 MAIN CRITERIA FOR CHOOSING WHICH COMPANY TO WORK FOR
Employee diversity
60%
Respect for the principles of sustainable
development / The company's CSR approach
50% 49%
The existence of a career
management policy / A salary
policy
SUMMARYSUMMARY
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
Who are the NewGen?
5EDHEC NewGen Talent Centre © NewGen for Good - September 2019
THEY ARE ORGANISED, RESOURCEFUL, PERSEVERING...
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“What is your greatest talent? ”
"Anything is possible for those who dream, dare,
work and never give up. ”
“There is nothing you can’t do if you set your mind to
it. ”
“What qualities will be most useful to you in a company? ”Cumulative "Somewhat useful" and "Very useful”
Perseverance (92%)
Working capacity (90%)
34% 26%
18%
11%7%
4%
Organisational
Resourcefulness
Public speaking
Artistic
Athletic
Other
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
... EXTROVERTED AND MORE COMFORTABLE
EXPRESSING THEIR IDEAS VERBALLY
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“In which situation do you feel most comfortable expressing your ideas? ”
1% 7% 18% 26% 32% 16% EXTROVERT
26% 74%
INTROVERT
“What best describes you? ”Respondents position a cursor between the 2 antonyms (6-point mirror scale)
37%An informal exchange
30%A debate
19%An oral presentation
14%An analysis document /
a written summary
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
REACHING BEYOND ONE’S LIMITS: A MINDSET
AND SOURCE OF WELL-BEING
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94% to push their own
limits
91% to develop a fighting
spirit
During their studies, they have learned...
... And enjoyed stretching their limits
92%
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
“Shoot for the moon. Even if you miss, you’ll land among the stars”
Oscar Wilde
3% 13% 18% 23% 32% 11%
THEY DESCRIBE THEMSELVES AS CONQUERORS....
Respondents position a cursor between the 2 antonyms (6-point mirror scale)
34% 66%
CONQUERORDEFENDER
“What best describes you? ”
“They did not know it was
impossible, so they did it”Mark Twain
Their favourite quotes:
“Nothing ventured,
nothing gained” Proverb
”A victory without danger is a triumph without glory" Pierre
Corneille
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
... TO FACE TODAY'S CHALLENGES!
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“What event has had the greatest impact on you in the last 12 months? ”(Restated free answers by type)
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2
3
Geopolitical and international relations (including the migrant
crisis)
Digital economy, technological advances
Respect for human rights(including women's and
minority rights)
Types of events
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
RELATIONSHIPS ARE AS IMPORTANT AS VISION
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50%
24%
14%
8%
4%
TO HAVE A VISION
TO BE ENCOURAGED
TO BE SUPPORTED
TO BEHEARD
TO BE MANAGED
“To stretch your limits, it is necessary...”
“Alone, we go faster,
together, we go further » Proverb
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
SUCCEED WHILE RESPECTING YOUR VALUES
60%
14%
12%
11%
3%
YOUR VALUES
YOUR AMBITION
YOUR DESIRES
YOUR ENTOURAGE
YOUR COMPANY
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“Try not to become a
man of success, but rather try to become a
man of value. ” Albert Einstein
“To succeed, you must remain faithful to: ”
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
How do the NewGen perceive companies and how do they want to transform them?
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THE WORD COMPANY EVOKES: INNOVATION, TEAM, WORK
Q. : What word comes to mind when you think of Companies? The size of the words is proportionate to the frequency with which they were cited
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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A POSITIVE VISION OF COMPANIES FROM THEIR OWN EXPERIENCE...
33%
44%
Your parent’s experience / your entourage
Your personal experience (including studies, internships, exchanges...)
“Is your vision of the business world influenced by: ”
23%Your reading and of books and media (press, Internet...)
“Is your vision of the business world...”
18%
69%13%
Very positive
Positive
Negative
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
Driving innovationCompanies are economic hubs, with a central role in global affairs. Change occursthrough companies who create jobs and advance causes.
COMPANIES ARE PERCEIVED AS DYNAMIC COMMUNITIES OF INNOVATION, LEARNING AND COLLABORATION
Collective adventureIt is a collaborative system that connects individuals with different and complementaryqualities. It is a place of meetings, networks and socialization.
School of life Companies have the power to transform human beings. They improve individual skillsthrough competition. It is a school of life, where one can reach beyond one’s limits.
Summary of the transcript of responses from business school students
16EDHEC NewGen Talent Centre © NewGen for Good - September 2019
RestrictiveFocused on efficiency and profit, to the detriment of personal development and humanrelations, companies appear to be cold, competitive, unequal and stressful.
... BUT DO NOT MISTAKE OPTIMISM FOR NAIVITE
InefficientWith more and more people working so hard, companies are perceived as lacking effeciency.
OutdatedCompanies do not seem to have adapted to the concerns of today. The business worldcontinues to be associated with inequality and lack of diversity. Human progress and socialjustice seem not to be considered important as the key objectives are profitability andincreased production.
Summary of the transcript of responses from business school students
17EDHEC NewGen Talent Centre © NewGen for Good - September 2019
A WORLD CONSIDERED TO BE EXCITING, PLEASANT AND COLLABORATIVE...
13% 87% EXCITINGBORING
15% 85% PLEASANTUNPLEASANT
15% 85% COLLABORATIVEINDIVIDUAL
“For you the business world is: ”Respondents position a cursor between the 2 antonyms (6-point mirror scale)
20% 80% OPENCLOSED
18EDHEC NewGen Talent Centre © NewGen for Good - September 2019
... BUT NOT ALWAYS FULFILLING, NOT NECESSARILY FAIR,AND ABOVE ALL HIERARCHICAL (VERTICAL) AND COMPLICATED
42% 58% FULFILLINGSTRESSFUL
48% 52% FAIRUNFAIR
77% 23% SIMPLECOMPLICATED
“For you the business world is: ”Respondents position a cursor between the 2 antonyms (6-point mirror scale)
67% 33% HORIZONTALVERTICAL
19EDHEC NewGen Talent Centre © NewGen for Good - September 2019
33%
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YOUNG PEOPLE ARE CONSCIOUS OF THE CHANGES
TO COME IN THE BUSINESS WORLD
“Over the next 5 years, do you think that companies will have to transform themselves? ”
A lot
Not at all or not so much
A little61%TOTAL
No opinion
2% 4%
"The business world is contrasted, I guess there is still a lot of room for improvement.”
”Companies must innovate to remain competitive and shape the future.”
"The business world is dynamic - in a state of perpetual change.”
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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TRANSFORMATIONS THEY WILL INITIATE IN THEIR COMPANIES:
FIRST SOCIAL AND ENVIRONMENTAL RESPONSIBILITY
Work organisation: collaborative work
The digitalisation of the company's product and service offering
Respect for the principles of sustainable development and CSR
Work relations: a caring management, respect for individuals
Greater international outreach
57%
46%
42%
30%
21%
The use of new technology in company management 36%
The way topics are handled: a fresh look at the problems encountered
45%
Corporate governance: a flattened hierarchy 10%
The main transformations they hope for in companies:
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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CSR, A SUBJECT THAT PARTICULARLY CONCERNS WOMEN
Work organisation: collaborative work
The digitalisation of the company's product and service offering
Respect for the principles of sustainable development and CSR
Work relations: caring management, respect for individuals
Greater international outreach
The use of new technological toolsin the company management
The way topics are handled: a fresh look at the problems encountered
61%
53%
45%
34%
19%
27%
46%
45%
Women
Men
45%
9%Corporate governance: a flattened hierarchy
54%
39%
38%
26%
24%
11%
The main transformations they hope for in companies:
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
“Optimise working conditions within the company and improve its impact on society (ecologicalfootprint, optimisation of the quality/price ratio, work on production, transporting, offices… ).”
“Simplification, developing new types of hierarchy, governance and ways to work within the company.”
“Simplify decision-making in companies by flattening the hierarchy, and encouraging people to consultwith the most relevant levels of decision-makers, based on the issues being addressed. Potential gains:efficiency and a greater sense by all of contributing to the company’s development.”
“Bring a different vision, develop and innovate in areas previously unexplored by the company.”
“Make innovation, energy transition and knowledge management the fundamental elements of asuccessful company...”
“Develop supportive management because at work I believe that well-being, not ongoing pressure,leads to better results.”
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SIMPLIFY, STREAMLINE, INNOVATE... SUPPORTIVE AND
PARTICIPATORY… A FLATTER COMPANY
“What major transformations would you like to develop at the companies where you might work in the future? ”
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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THEY WILL CHOOSE AN EMPLOYER ALIGNED WITH THEIR VALUES
An affinity for products / services / the company’s activity
Respect for the principles of sustainable development/ a company's CSR approach
Employee diversity
The prestige of the company
43%
9%
Innovative services / tools / processes
The existence of a career management policy / a salary policy
17%
46%4%
45%4%
40%
3% 45%
3% 42%
Important criteria Very Important criteria
“How important would you consider each of these criteria in choosing your employer? ”
60%
50%
49%
49%
48%
45%
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
“For what reasons? ”
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AN EVOLUTION OF THE CONTRACTUAL RELATIONSHIP WITH THE
COMPANY FOR GREATER AGILITY
Young students would prefer to be a....
78%
67% 64% 64% 66%
Company employee
1To learn from other employees
(92%)
2To have a stable professional
situation (85%)
3My professional development will
be better (82%)
Company founder / Freelance
22%33%
36% 36% 34%
1 To take the challenge (96%)
2 To become my own boss (90%)
3To see the direct impact of my
work (88%)
% stating that the motivation corresponds to them (fully or partially)
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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CONTINUALLY INCREASING APPEAL OF SMALL AND MEDIUM SIZED COMPANIES FOR GREATER IMPACT
A small company/ A start-up (under 50 employees)
A medium-sized company(from 50 to 500 employees)
A large company(Over 500 employees)
Size of the company that young students would prefer to join:
25%29%26%
30%
2014 2015 2016 2017 2018
15%
36% 36% 36% 34%35%39% 35% 38% 36%
50%
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
92%An important player on the international political scene
73% A country making a significant
contribution to the development of a sustainable world
70% A country making
progress
86% A country with many
opportunities
71% Dynamic economically
FRANCE, A LAND OF OPPORTUNITIES AND TRANSFORMATIONS
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“For you France is: ”Respondents position a cursor between 2 opposing proposals (6-point mirror scale)
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
METHODOLOGY AND RESPONDENT PROFILES
28EDHEC NewGen Talent Centre © NewGen for Good - September 2019
METHODOLOGY AND RESPONDENT PROFILES
THEMES
Personality and character traits
The current events that have marked them
What motivates them to succeed and reach beyond their limits
Their vision of France and the business world
The transformations they would like to help companies make
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RESPONDENT PROFILES
All respondents are students at the end of their second year in higher education. The survey was conducted in two phases in 2018.
We analysed the responses to two questionnaires in which 2,392 and 2,773 students participated respectively.
EDHEC NewGen Talent Centre © NewGen for Good - September 2019
ABOUT EDHEC NewGen TALENT CENTRE
Founded in May 2013, under the direction of Manuelle Malot,the EDHEC NewGen Talent Centre's mission, in line with the "Make an
Impact" credo, provides innovative solutions to the problems of attracting, retaining and engaging new generations of talent.
To find out more: https://careers.edhec.edu/newgen
30EDHEC NewGen Talent Centre © NewGen for Good - September 2019
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