newer, deeper connections in health it: application of social media for healthcare organizations

Application Of Social Media For Healthcare Organizations

Cesar Torres, Web Manager, HIMSSAMDIS Physician-Computer Connection Symposium

July 2010

Newer, Deeper Connections in Health IT

Pinning Down A Definition

Defining Social MediaCollaborative process through which information (news, photos, videos, links, podcasts) is created, shared and/or altered via social networking websites.

How does the digital native define social media? To them, it’s ingrained in communications—no different than email or texting.

Social Media Sites(as we move away from the desktop, these services become platform independent. Connect anywhere, anytime using

BlackBerries, iPhones, tablets, etc.)

HIMSS: Why Enter Social Media?Started three communities in 2008 to complement existing member outreach tools, and grow industry awareness.

Has evolved to a fully integrated component of communications, PR, marketing, outreach and customer service.

Social media useis not about technology.

Social media useis about people and real

relationships.

HIMSS Social Media Communities• @HIMSS (5,000+ followers)• HIMSS Group (30,000+ members)• HIMSS Page (2,200+ members)• Wikis and HIMSS YouTube Channel (New in 2010)

Group Managers: Cesar Torres and Cari McLean

Guiding Principles of HIMSS’ Social Media Policy

Social Media Policy implemented in 2009 in conjunctionwith internal social media work group; approved by legal and human resources departments.

• Accomplish HIMSS’ mission for improving patient care through health IT• Transparency• Accuracy• Leveraging staff’s health IT specialties and expertise• Enabling leadership through use of social media technologies• Opening up the sharing of industry knowledge

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HIMSS Staff on Twitter

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Three Case Studies

• Found in Cache: Ed Bennet• E-Patient Dave• Ted Eytan, MD

Case Study: Found In Cache

Ed Bennett

Blogger, leader in coverage of social media application at theprovider level.

Mutual relationship of exchangeof knowledge with @HIMSS (Twitter)

Case Study: Found In CacheU.S. Hospitals that use Social Networking toolsCurrent Charts and Excel files (updated June 2010)• 744 Hospitals total• 344 YouTube Channels• 530 Facebook pages• 557 Twitter Accounts• 96 Blogs• NEW! Children’s Hospitals – Multi-State

Health Systems

One-page list of hospitals using Social Media: http://ebennett.org/hsnl-fullRead more: http://ebennett.org/hsnl/#ixzz0tfXBkqlX

Case Study: Ted Eytan, MDFamily physician based in Washington, DCBlogger: www.tedeytan.com Topics: patient-centered healthcare, information technology, and promoting diversity in communities and the medical profession.Twitter: @TedEytan

Download: HIMSS Annual Conference: Driving Total Health with Health IT and Health 2.0

Case Study: Ted Eytan, MD• Blogs independently from his organization• Has created new relationships• A leader in the blogging, Twitter community

Case Study: E-Patient DaveA unique and articulate perspective on patient-centered narratives

Case Study: E-Patient DaveOne of the most singular voices in theBlogging community

Social Media Tip Sheet

• Observe before you jump in• Like your mom taught you, say “Thank You” and

“Please”• Experiment and explore• Expect it to take time• Have fun; these tools promote creativity

References, ResourcesHIMSS• Cesar Torres, ctorres@himss.org and Cari McLean, cmclean@himss.org• Twitter: @HIMSS • HIMSS Page on Facebook• HIMSS Group on LinkedIn

E-Patient Dave http://epatientdave.com Ted Eytan http://tedeytan.comEd Bennett: http://ebennett.org

Thank youCesar Torres

HIMSS Web Managerctorres@himss.org