newcastle content meetup: user research and content design

David McCrae - User researcherGraeme Claridge - Content designerGovernment Digital Service

User research & content design

GDS

GDS

How will you know how to speak to customers if you don’t speak to customers?

GDS

GDS

Look for behaviour. What do people do and what do they not do?

GDS

Pain points are caused by unmet needs. What are they?

GDS

GDS

Copy your highlights onto sticky notes.

GDS

GDS

Affinity mapping is a simple way to visualise and see patterns in observations

GDS

Step 1:Put all of the sticky notes on a wall in no particular order

Step 2:Group together the sticky notes your think are related

Step 3:Write themes for your post it note groups

GDS

The bigger a group is the more frequently it happensThe more it stops a user completing their goal the higher the priority

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Title your themes to think about the problem

“How might we…”

GDS

GDS

Designing content to match the user needs

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Does the content match the user need?

GDS

Thanks!

David McCraeGraeme Claridge