new york nxt roadshow
Post on 11-Aug-2015
68 Views
Preview:
TRANSCRIPT
Welcome to theNXT ROADSHOW!
July 16th 2015 | New York, NY
Introductions
• Reed Smith, Director of Product Management• Mary Pat Donnellon, Vice President of Marketing• Lauren Culbertson, Marketing Manger for Raiser’s Edge NXT• Jenny Matheney, Product Marketing Director• David Kilmer, Principal Solutions Engineer• Bill Connors, Partner and Independent Consultant• Carey Carlson, Principal Solutions Engineer• Thomas Walker, Product Manager Financial Edge NXT
Today’s Agendas
Raiser’s Edge NXT Financial Edge NXT
Today’s Agendas
Raiser’s Edge NXT
And a special ask of our guests…
Share your experiences today!
We will pick one random tweet from Twitter to win an Apple Watch!
#theNXTera
Raiser’s Edge NXTTM
Vision and SolutionPresented by Reed Smith & Laurens Smith
Agenda
7
VISION
ROADMAP
DEMO
VISION: GUIDING PRINCIPLES
More people accessing information
anywhere…any time… any device
Simple, beautiful interface…
Smart, role-based experience
RE NXT will focus on the jobs to be done.
Delivering the right tool for the right job…
Easy migration
Easy migration
SO, WHAT IS IT?
Web View Focused on Jobs to Be Done
Full Raiser’s Edge Feature Set: Database View
Building Raiser’s Edge NXT by Role
YOUR MISSION.YOUR PEOPLE.ONE SOLUTION.
19
Always Up-to-Date
Always on
Secure
Zero IT Hassle…lower cost of ownership
Built For The CloudRaiser’s Edge NXT
Getting To The Cloud
Raiser’s Edge 7Client – Local
Server
RE7 DB
RE7 Application
Local Server
Raiser’s Edge On-Premises Today
Raiser’s Edge 7 Hosted
Raiser’s Edge 7Client - Server
RE7 DB Raiser’s Edge Moves to Hosting
Raiser’s Edge 7 Hosted
RE7 DB
Citrix
Current Customers: Raiser’s Edge Moves to Hosting
“Database” View
Raiser’s Edge NXT
“NXT Web” Viewpower of The Raiser’s
Edgeflexible, SMART, & built for the future
Citrix
Built for the Cloud
“Database” View
Raiser’s Edge NXT
“NXT Web” View
FundraisingExecutive Reporting
Membership
Events & Marketing
Data Entry
Volunteer
Citrix
“Database” View
Raiser’s Edge NXT
“NXT Web” ViewFamiliar processes Simple and smart
FundraisingFundraisingExecutive Reporting
Membership
Events & Marketing
Data Entry
Volunteer
Citrix
“Database” View
Raiser’s Edge NXT
“NXT Web” ViewFamiliar processes Simple and smart
FundraisingExecutive Reporting
FundraisingExecutive Reporting
Membership
Events & Marketing
Data Entry
Volunteer
Citrix
“Database” View
Raiser’s Edge NXT
“NXT Web” ViewFamiliar processes Simple and smart
FundraisingExecutive ReportingEvents & Marketing
FundraisingExecutive Reporting
Membership
Events & Marketing
Data Entry
Volunteer
Citrix
“Database” View
Raiser’s Edge NXT
“NXT Web” ViewFamiliar processes Simple and smart
Membership
FundraisingExecutive ReportingEvents & Marketing
Membership
Volunteer
FundraisingExecutive ReportingEvents & Marketing
Data Entry
Volunteer
Citrix
“Database” View
Raiser’s Edge NXT
“NXT Web” ViewFamiliar processes Simple and smart
Data entry
FundraisingExecutive Reporting
Membership
Events & Marketing
Data Entry
Volunteer
FundraisingExecutive ReportingEvents & Marketing
Membership
Volunteer
A Completely New Experience
UserCommunity
Knowledgebase
TrainingCentral
Training Central and Help Tools
YOUR MISSION.YOUR PEOPLE.ONE SOLUTION.
INFORMATIONACTIONABLE ANALYTICS &
FLEXIBLE REPORTING FOR
DEEPER INSIGHT
FUNDRAISINGTARGETED MARKETING,
ONLINE FUNDRAISING &
CROWDFUNDING
RELATIONSHIPSWORLD’S LEADING
CRM DATABASE FOR
NONPROFITS
FINANCIALSEASY GIFT & PAYMENT
PROCESSING POSTED
RIGHT
TO YOUR DATABASE
PROGRAMSBETTER MANAGEMENT:
EVENTS, MEMBERSHIP
VOLUNTEER PROGRAMS
SECURITY
TRAINING
BENCHMARKS
COMMUNITY
CLOUD
BUT ENOUGH TALK…
ROADMAP
Multi-hat Fundraiser• Deeper Add
and edit capabilities
• List building• Additional
Workflow management
Building the Experience by RolesNXT “Role” Roadmap
Executive Director• Web based BI• Overall
Performance Metrics
• Campaign, Fund, Appeal Reports
• Donor Dashboards
Frontline Fundraiser • Constituent
record• Fundraiser
Workcenter• Moves
Management• Initial BI for
Fundraisers• Support for key
add and edit
Major Giving Manager• Pipeline
Management• Assignment
Management• BI for major
giving
Others (Timing & Order TBD):• Annual Fund
Manager• Events Manager• Communications• Data Entry• Marketing• Membership• Volunteer
foundational product microservices, interactions and application capabilities
Summer 2015 Jun 2016
Roadmap
• Release Every 1-2 Months
• New features and new capabilities based on roles
• Never have to install software to receive updates
• Proactive communication of upcoming features
THE FUNDRAISER ROLE
Raiser’s Edge NXT is being built specifically to help fundraisers to raise money more effectively, improve donor cultivation, and increase major donor revenue.
• Mobile constituent view helps you to access donor information while you are out of the office fundraising.
• Fundraiser Work Center built specifically to help you track the performance of your portfolio and pipeline.
• Wealth analytics easily identify which donors you should be targeting for a major gift.
• Online fundraising helps you raise money across all channels, no manual entry required.
38
Fundraiser awareness… who needs attention?
We make it easy for Fundraisers by doing the heavy lifting for donor situations they need to made aware of.
Make it easy for Fundraisers to pay attention to timely situations:
• Who has been recently assigned to you? • Who haven’t I contacted in 90 days?• Who haven’t I met with in in 180 days?• Who is Lapsing – no gift in 12-15 months• Who Lapsed – no gift in 15-24 months• Who I Lost – no gift in over 24 months• Who has High Wealth? • Who has Higher Giving Potential? • Who recently registered for Event?• Who has Overdue Pledges?• More…
• Fundraiser Overview page • Tile on constituent record• Columns and filters in lists
So what do we listen to?
Where will you see these situations?
NOTE: User defined situations coming in future releases…
Updated: April 2014 Blackbaud Confidential
Moves Management:
Make it easy for fundraisers and the team to have context into the various donor stages and identify risk areas
• 1st class way of managing both prospect and proposal statuses over time
• Identify issues at certain stages with configuration for days in status.
• Following: Focused reporting and workflow around pipeline management
Updated: April 2014 Blackbaud Confidential
Attachments –
Make it easy for fundraisers to attach supporting documents to the right places. Reduce overhead, data entry, and improve cohesion.
• Full web based attachments and web links.
• Will support initially: constituents, profile pictures, proposals, and actions.
• Utility to help you move your on premise media to the cloud in migration!
“I wish I could’ve recorded their [staff] facial expressions when they saw it [Raiser’s Edge NXT]. When they understood what it changed for them. They had been hesitant to make the change, but once they were working in it, their faces were glowing! And most of them have now said, ‘NOW, we are ready to do our jobs!’”
– Daysi Serrano, Olive Crest Treatment Centers
EXECUTIVE DIRECTOR
Job Titles: CEO, Director, President,
Foundation Director
Persona Profile: Business-oriented, reports to the
board
Goals: Achieving mission, growth of the
NPO, longterm stability
High Value NXT Features:Reports, Dashboards, Work Center,
Workflow planning
• How are we performing?
• Do I need to make any changes to our current stagey?
• Where should I spend my time today?
• Are there any donors that I should personally reach out to?
• How do I compare to my peers?
Goals for executives (and eventually all staff) • You discover opportunities and problems faster• Knowledge is shared faster, easier across the org• We connect insights with features so you can take action • We scale our capability with your needs
Embedded insights and reports
Custom Report building and delivery
Integrate other data for reporting
The work for Executives will include the architectural foundation for all roles we approach reporting needs, enabling new capabilities overall
Updated: April 2014 Blackbaud Confidential
• Deliver critical performance metrics for the nonprofit overall
• Deliver insights for campaigns, funds, appeals and other high level areas
• Communicate key donor breakdowns to identify your base
• Enable simple
distribution of knowledge through NXT and offline
• Connect insights with key product functionality
Stage 1: Embedded Reports for Executives
Free your data. Bring your organization together.
ARE YOU READY?
WHAT RAISER’S EDGE NXT MEANS FOR YOU AND ME
Bill ConnorsExpert, Independent Consulting and Training on Raiser's Edge
What RE NXT Means for You and Me10.We have something new and exciting!
11.Anywhere, any time, any device
12.State of the art design and technology
What RE NXT Means for You and Me7. API and the Blackbaud Marketplace
What RE NXT Means for You and Me6. Better integration with Blackbaud’s
products and services
7. Ease of conversion and implementation
8. Cloud-based
9. Unlimited users
What RE NXT Means for You and Me2. Prescriptive nature
What RE NXT Means for You and Me1. Role focus, starting with fundraisers!
Q & A
What is included in the NXT packages?
How can I use the tools in NXT to drive success?
How do I tell the story of ROI that I will get in NXT?
DRIVING SUCCESS WITH RAISER’S EDGE NXT
INFORMATION
ACTIONABLEANALYTICS & FLEXIBLE
REPORTING FORDEEPER INSIGHT FUNDRAISING
TARGETED MARKETING,ONLINE FUNDRAISING,
& CROWDFUNDING
RELATIONSHIPS
WORLD’S LEADINGCRM DATABASE FOR
NONPROFITS
FINANCIALS
EASY GIFT & PAYMENTPROCESSING POSTED RIGHT
TO YOUR DATABASE
PROGRAMS
BETTER MANAGEMENT:EVENTS, MEMBERSHIP
VOLUNTEER PROGRAMS
YOUR MISSION.YOUR PEOPLE.ONE SOLUTION.
SU
BS
CR
IPTIO
N
PAC
KA
GE
SSTARTER
CLOUD ACCESS
Hosting (web & mobile) ü
Unlimited users ü
Training videos & chat support ü
FUNDRAISING & SUPPORTER MANAGEMENT
Online Express: Simple email & online fundraising ü
Everyday Hero: Crowd-fundraising ü
Recurring gifts (EFT) & payment processing ü
Tribute & memorial gifts
Planned giving
Prospect Research
Events, Membership, Volunteer, Alumni
DATA ENRICHMENT & ANALYTICS
Address updates & wealth ratings ü
Email & phone appends
Suggested major donors & ask amounts
ResearchPoint: Prospect research screening
EVERY SUBSCRIPTION PACKAGE INCLUDES:Modules, analytics, hosting, and online functionality in EVERY LEVEL.
ESSENTIALS
ü
ü
ü
ü
ü
ü
ü
Pick 1
ü
ü
ü
PRO
ü
ü
ü
ü
ü
ü
ü
ü
ü
Pick 3
ü
ü
ü
ü
DATA ENRICHMENT&
ANALYTICS
DATA ENRICHMENT
AUTOMATICALLY FINDAND CORRECT DATA
WEALTH ANALYTICS
SCREEN, TARGET,GET RESULTS
DATA ENRICHMENT
• Stay compliant with USPS
• Reduce returned mail costs
• Improve response rates
• Skip the mail house
ADDRESS UPDATES
VERIFIES, CORRECTS,& APPENDS MISSING ADDRESSES
15% of supporters change addresses each year.
DATA ENRICHMENT
• Grow your house file
• Drive response rates
• Reduce bounce-backs
Finds email addresses for ~20% of your contacts.
EMAIL APPENDS
IDENTIFIES & APPENDS MISSING EMAIL ADDRESSES
DATA ENRICHMENT
• Gear up for calling campaigns
• Stop calling dead numbers
• Keep in touch
PHONE UPDATES
VERIFIES, CORRECTS, & APPENDS MISSING PHONE NUMBERS
WEALTH ANALYTICS
SCREEN, TARGET,GET RESULTS
DATA ENRICHMENT&
ANALYTICS
WEALTH ANALYTICS
• Find wealthiest constituents (>$500K to $25M+)
• Segment your database
• Prioritize major gift efforts
WEALTH RATINGS
PROVIDES SIMPLE WEALTH RATING BASED ON PUBLIC
ASSETS
WEALTH ANALYTICS
• Identify top major donors
• Prioritize efforts based on expected return
• Maximize major gift amounts
SUGGESTED MAJOR DONOR & ASKS
IDENTIFIES MAJOR DONOR PROSPECTS AND ASK AMOUNTS
Identifies ~5% of annual donors that could become major donors.
WEALTH ANALYTICS
• Research top prospects
• See outside giving history
• Move donors through the pipeline
• Surface custom models
RESEARCHPOINT
INDIVIDUAL SCREENING USING HARD ASSET DATA
ONLINEFUNDRAISING
EMAILMARKETING
COMMUNICATIONS THATENGAGE & INTERACT
SOCIALFUNDRAISING
GOVIRAL
MULTICHANNELGIVING
DRIVE ONLINEDONATIONS
ONLINE EXPRESS
COMMUNICATIONS THATENGAGE & INTERACT
• Segment lists using analytics
• Send professional emails (formatted for mobile devices)
• Measure open & conversion rates
EMAIL MARKETING
ONLINE EXPRESS
MULTI-CHANNELGIVING
RECURRING GIFTS
PAYMENT SERVICES
EVERYDAY HERO
SOCIAL FUNDRAISING
• Build pipeline of prospects
• Access new revenue stream
• Inspire advocates for your cause
Bringing it all together
One seamless experience
Find missing email addresses
Segment supporters
Send communication
Receive donationProcess donationReport results
EMAILMARKETING
EMAILAPPENDS
WEALTH RATINGS
ONLINEGIVING
PAYMENT PROCESSING
CROWD FUNDING
CRM DATABASE
Raiser’s Edge NXT Return on Investment
INFORMATION
WEALTH SCREENSPROSPECT RESEARCH
FUNDRAISING
ONLINE FUNDRAISINGEMAIL MARKETING
CROWDFUNDRAISING
RELATIONSHIPS
CRM DATABASENCOA
FINANCIALS
PAYMENT SERVICES
PROGRAMS
EVENTS VOUNTEER
MEMBERSHIP
Step 1: Add up annual spend on disparate solutions
Server hardware
Labor
Tech RefreshSoftware
Backup
Downtime$
BB
One predictable Cost
$
$
$
$
$
Client- Server Annual Costs NXT Cloud TCO
$
Step 2: Calculate annual IT maintenance costs
Major Donor Identification
Address Updates
Example: Organization with 50,000 Records
Step 3: Estimate NXT impact on annual performance
Email Appends
50Krecords
$7,500 ANNUAL SAVINGS
$1cost/ mail
15%move rate
X X =
50Krecords
$50K ANNUAL GAINS
$5gift/ email
20%append rate
X X =
5%ID rate
$125K ANNUAL GAINS
$500avg major
gift
25%convert
rate
X X =20Kannual donors
X
Step 4: Get a quote from your BB Account Executive
STARTER
CLOUD ACCESS
Hosting (web & mobile) ü
Unlimited users ü
Training videos & chat support ü
FUNDRAISING & SUPPORTER MANAGEMENT
Online Express: Simple email & online fundraising ü
Everyday Hero: Crowd-fundraising ü
Recurring gifts (EFT) & payment processing ü
Tribute & memorial gifts
Planned giving
Prospect Research
Events, Membership, Volunteer, Alumni
DATA ENRICHMENT & ANALYTICS
Address updates & wealth ratings ü
Email & phone appends
Suggested major donors & ask amounts
ResearchPoint: Prospect research screening
ESSENTIALS
ü
ü
ü
ü
ü
ü
ü
Pick 1
ü
ü
ü
PRO
ü
ü
ü
ü
ü
ü
ü
ü
ü
Pick 3
ü
ü
ü
ü
Step 5: Calculate Return on Investment
COST SAVINGS $29,500
Annual spend on disparate solutions $12,000
Annual IT maintenance costs $10,000
Annual savings from returned mail $7,500
NEW REVENUE $175,000
Annual gains from house file growth $50,000
Annual gains from major donor identification $125,000
NXT INVESTMENT -$15,000
RETURN ON INVESTMENT
12.6
All Aboard! Destination: Raiser’s
Edge NXT
RAISER’S EDGE NXT
WHAT YOU NEED TO WORK ON• Spread the word• Consider Blackbaud hosting• Talk with your account executive about the
best package for your organization
WHAT YOU DON’T NEEDTO WORRY ABOUT• Should I delete constituent records?• What about getting the data ready?• How much work is the implementation?
GETTING READY FOR NXT
SHARE THE ENTHUSIASM!
Pick the 3 things you and your team are
most excited about!
READY TO GO TO BLACKBAUD HOSTING?
THIS DOES APPLY TO
• Financial Edge integrations
• Omatic products
• Any work directly off the backend SQL Server tables
THIS DOES NOT APPLY TO
• Crystal Reports – fully supported
• Exporting and importing – fully supported
• Printing – fully supported
• Blackbaud online integrations – fully supported
If you’re already on Blackbaud hosting, you’re all set!*
Reach out to your account executive with specific questions
Do you have any integrations or processes that might have issues with hosting?
SELECT YOUR NXT PACKAGE
NXT comes with significantly more than Raiser’s Edge 7 maintenance
• Hosting• Unlimited users• More modules• Online Express• Data enrichment services and
analytics• NXT
Compare what you’re paying now
For example:
• Blackbaud hosting, Blackbaud analytics, Blackbaud data enrichment services, Blackbaud online tools
• Replaces Wealth Engine, Constant Contact, Network for Good, etc.
• No Server or related expenses needed
REMEMBER. THIS REPLACES YOUR MAINTENANCE, NOT IN ADDITION TO IT
PROBABLY NO
Let’s not replace one bad habit for another
Caution: There’s much more to a record than just gift history
Don’t just delete inactive records
Instead:
Run the Duplicate Report
Do the results there justify any must-do-first work?
(Remember, the count is of possible duplicates, not necessarily actual duplicates.
There are usually more not-duplicates than duplicates.)
SHOULD I DELETE CONSTITUENTS?
Does the number of records you might possibly find justify the effort and risk?
Analysis of a database with 160,000 records:
49,586 records with no hard credit gift activity• 45,099 of those have no actions
• 44,804 of those have no linked event record• 44,500 of those have no volunteer assignment
• 21,002 of those have no volunteer time sheet (which means that 23,498 of these folks do have a volunteer time sheet)
• 20,999 have no proposal• 17,559 have no individual relationships
• 6,735 have no org relationships• 5,365 have no soft credit gifts • 3,437 have no notes
DELETINGRECORDS?
WHAT DO I HAVE TO DO TO GET THE DATABASE READY?• Fundraisers (Solicitors) who will want to use the Work Center function of NXT: link constituent
records to user accounts.
• That’s it!
DATAPREPARATION
WHAT’S THE IMPLEMENTATION LIKE?
IF YOU’RE NOT ALREADY ON BLACKBAUD HOSTING, TO MOVE TO HOSTING:1. When you’re ready2. Send Blackbaud a backup
IMPLEMENTATION
MOVING TO HOSTING3. Upgrade to 7.94
IMPLEMENTATION
MOVING TO HOSTING4. Install Citrix client on workstations only for those that need the Database View
IMPLEMENTATION
MOVING TO HOSTING5. Set up Blackbaud hosting accounts only for those that need the Database View
IMPLEMENTATION
MOVING TO HOSTING6. Train users on accessing and logging into hosting only if they need the Database View
IMPLEMENTATION
MOVING TO HOSTINGThere might be some slight re-work of certain things now that you’re in the hosting environment, but these are usually quick and simple. For example:
• Move Crystal Reports and re-set report parameters• Set up User Options
IMPLEMENTATION
NXT WEB VIEW SETUP• Google accounts or email?• 10 seconds per user to invite to NXT
IMPLEMENTATION
NXT WEB VIEW SETUP• Tell users invitation email is coming so they know it’s legitimate and respond• Host a 30-60 minute walk-through with them
UH, THEN…THAT’S IT!• No software to install for NXT Web View users• No extensive training
IMPLEMENTATION
OVER TIME, AFTER YOU’RE IN NXT…• Clean up solicitor assignments and portfolios• Clean up code tables that NXT web view users will be using most (e.g., Action and Note Types)• Clean up policies and procedures regarding Solicitors, Actions, Notes and Proposals
But… these are things we all “should” be doing anyway and being in NXT will help you get the buy-in from your users to make real progress on these things because they will care!
And you don’t even have to do any of this to get the NXT subscription benefits onRaiser’s Edge 7 now!
DATAPREPARATIO
IT’S REALLY, REALLY EASY:
1. Present the new features and benefits to your team
2. Consider Hosting
3. Work with your account executive to get the right package
THAT’S IT! YOU CAN MOVE TO NXT.
SUMMARY
VisittheNXTera.com -- for a brief NXT demo
Hi!I’M Jenny Matheney, Director, Marketing
At Blackbaud: 14 years
Hometown: Charleston, SC
Love to cook
Was the 6th grade Chess champion
THE VALUE OF
The right Cloud for nonprofits
Intuitive and friendly fundraiser experience
Embedded, powerful analytics for actionable insights
Integrated payment processing & financial management
Built-in nonprofit best practices- intellectual property built into the product
Included simple online fundraising & marketing
ACCELERATE MULTI-CHANNEL FUNDRAISING
ENGAGE MORE EFFECTIVELY
AUTOMATEPROCESSES
RAISE MORE MONEY
WHILE MANAGING THE EVOLVING INDUSTRY LANDSCAPE
HIGHER DONOR EXPECTATIONS
INCREASED DEMAND FOR SERVICES
GENERATIONAL GIVING SHIFTS
DECLINING DONOR RETENTION
INCREASED COMPETITION & DECREASED MIND SHARE
What if you could get even MORE value from
your Blackbaud solution?
Developed for the modern nonprofit, Blackbaud’s leading constituent engagement solution,
withis an all-inclusive
donor management and digital marketing suite enabling you to
compete more effectively for attention and dollars.
5
DELIVER RIGHT MESSAGE. RIGHT PERSON.
ADVANCED SEGMENTATION & REPORTING
1
POWERFUL ANALYTICS & INSIGHTS
AUTOMATE & DELIVER PERSONALIZED EXPERIENCES
2
AUTOMATED DIGITAL CAMPAIGNS
Luminate Online
$Luminate Online
AUTOMATED DIGITAL CAMPAIGNS
MULTI-MESSAGE INTEGRATED CAMPAIGNS
MULTI-CHANNEL FUNDRAISING AT ITS BEST
3
EASILY EXPAND CHANNELS
Social media
Direct
Phone
In-person
Website
Peer-to-peer
PEER TO PEER, PERSONAL FUNDRAISING, & ADVOCACY
DELIVERED WITH BEST PRACTICE STRATEGIC SERVICES
EMAIL MARKETING AUTOMATION
DONATION MANAGEMENT
CONTENT MANAGEMENT
CALENDAR EVENTS
ROBUST REPORTING
CONSTITUENT 360
Luminate Online
GROUP CONSULTING WEBINARS
BEST PRACTICES FOR RESULTS
TOOLS TRAINING + RESOURCE CTR
PRODUCTION SERVICES
COMMUNITY SUPPORT
ANALYTICS & BENCHMARKS
Go! Program
DELIVERED WITH BEST PRACTICE STRATEGIC SERVICES
Q1WELCOME
SERIES
Q2SUSTAINER
FUNDRAISING
Q3HOUSEFILE
ENGAGEMENT
Q4YEAR-END
FUNDRAISING
Converting site visitors + cultivating new subscribers
Production of eNews & launch activities
Writing a compelling ask + cultivating new supporters
Build & send, online sustainer appeal + continue eNews
Engagement for your mission / Viral marketing
Build & send email messages + Continue eNews
Maximizing year-end giving + Donation form best practices
Build & send email appeals + Continue eNews
EFFECTIVELY MANAGE THE END TO END SUPPORTER
JOURNEY
4
FROM “HELLO” TO HIGHLY ENGAGED
POTENTIAL SUPPORTER
Data enrichment & Segmentation Email Acquisition- Sign up Direct MailWebsitePeer to peer network effect
New ways of engagingFinding & introducingNoisy space with limited mindshare
SUPPORTERAutomated Welcome Series Dynamic ContentSmart Donation forms & payment processing
How do you capitalize on interest?How do you convert to donor?
1-TIME DONOR Personalized Targeted ContentWork Centers & Cultivation TracksAnalytics & demographicsRecurring giving programs
How do you retain them?How do you ensure you get the maximize their gift?
SUSTAINING DONOR Enable your donors and
supporters with tools, programs, and events to engage in diverse ways & help spread the word
How can they have more mission impactHow can they help spread the word?
MAJOR DONOR/LIFELONG
SUPPORTER
ENAGED DONOR/ADVOCATE
High touch moves managementGiving Manager Work CenterWealth Analytics
Who to pursue for major gifts?When to make a major ask?How?
SINGLE VIEW OF TRUTH
5
INTEGRATED SOLUTION
Powerful Integration
LuminateOnline
LuminateOnline
• 360° view for powerful, multi-channel marketing, fundraising, analytics, reporting, & planning
Give to my favorite nonprofit
ONLINE ACTIVITY & TRANSACTIONS
ONLINE MARKETING &COMMUNICATION
TOTAL CONSTITUENT ENGAGEMENT SOLUTION
AVAILABLE RESOURCES
You ask… We answer…
I have Blackbaud NetCommunity, so what does RE NXT mean for me?
• RE NXT integrates with BBNC. There is no integration loss.• Several hundred BBNC customers have found Online Express to be
a better fit for their needs and already transitioned over.• As part of RE NXT, Online Express will benefit from rapid
innovation- released every 2 weeks.
I have Sphere, what does that mean?
• Much like BBNC customers, many Sphere customers have found that RE NXT and the Luminate Online suite better meet their needs and have already transitioned over.
• With so much investment for innovation going into RE NXT and Luminate Online, these are great options to consider at the right time for your organization.
• You can continue using Sphere with RE NXT.
Have other customers transitioned from an existing Blackbaud Internet solution to NXT or NXT with Luminate Online?
• Yes. We have helped over 500 customers already transition.
Q & A
And the winner is….
top related