new website post plan 08.2013 wse brazil. key steps facebook: –implement post plan (1 post every 2...
Post on 17-Jan-2016
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New Website Post Plan08.2013 WSE Brazil
Key Steps
• Facebook: – Implement post plan (1 post every 2 days) – Change URL on the Facebook page description to
http://future.wallstreetenglish.com.br
• Twitter: – Update URL on Twitter stream About section to http
://future.wallstreetenglish.com.br – Replicate Facebook content using Hootsuite to publish on Twitter
• LinkedIn: – Implement LinkedIn Post plan & discussions on Brazil company page– Update URL on YouTube company section to
http://future.wallstreetenglish.com.br
• YouTube: – Update URL on YouTube company section to http
://future.wallstreetenglish.com.br
Facebook & Twitter Post Plan
Key Focus:
• Show excitement about our new site and ask users for feedback
• Demonstrate new features
• Promote English Test
• Explain method
• Infographic about importance of English learning
LinkedIn Post Plan
Action:
• Create group for Brazil on WSE page.
Key Focus:
• Challenge LinkedIn users to see how good their English is (link to English test)
• Create discussion about “English in the workplace” and invite users to share stories about their own experiences
• Create discussion about English as the global language and how they think having a global language of communication can enhance business
Objective: Drive Traffic
Social Channel
Increase Social
Referral Traffic to 1%
Interim Step Desired Outcom
e
YouTube
Engage with Content on
Social Media and click through to
Website or provide
feedback on the site
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