new ways to reach your student audience - icef · student personas understanding our audience...

Sam Heeney & Jo Keane

NEW WAYS TO REACHYOUR STUDENT AUDIENCE

STUDY IN NEW ZEALANDWhat does the New Zealand study and experience look like?

NEW LEARNING NEW OPPORTUNITIES NEW ADVENTURES

NEW LEARNINGA new type of classroom

New Zealand’s fresh approach to learning and life creates the perfect conditions for education. It’s a place where learning is personalised, independent thought is welcomed and innovation is encouraged.

NEW OPPORTUNTIESNew thinking for a global edge

Experience one of the friendliest, most diverse and welcoming communities. It’s a multicultural environment where students can try new things, learn new ways of thinking and develop new approaches to problem-solving in cross cultural contexts.

NEW ADVENTURESExplore a new part of the world

Whether you’re into sport, the arts, shopping, culture or nature, there will always be new and exciting experiences to enjoy in New Zealand. You could even visit Hobbiton or the set of Lord of the Rings. Safe, adrenalin-fuelled and stunningly beautiful, New Zealand delivers the study adventure of a lifetime.

REACHING OUR AUDIENCETelling authentic stories through the eyes of real students

REAL STORIES FROM REAL STUDENTSCreating original content that engages prospective students

STUDENT EXPERIENCES 360° NZ EXPERIENCES

STUDENT GENERATED CONTENT

UNDERSTANDING OUR AUDIENCE

STUDENT PERSONASUnderstanding our Audience

ADVENTURERLooking to use education as a way

to experience New Zealand.

SEARCHERLooking for a place that allows them

to be the person they want to be

CONTRIBUTORLooking to make a difference and use knowledge for change & good

FUTURE MAKERLooking to improve their life, their prospects and earn a good living

PERSONAL MESSAGINGStudent Personas: Adventures & Future Makers

Looking for international experience to

improve career prospects

Looking to explore a new

part of the world and everything it has to offer

Looking for a new approach to problem-solving in cross-cultural

contexts

STUDENT PERSONASUnderstanding our Audience

STUDENT PERSONASUnderstanding our Audience

https://www.studyinnewzealand.govt.nz/persona‐quiz

STUDENT PERSONASUnderstanding our Audience

WHERE SHOULD I STUDY?

LOCATION MATTERS

“I LOVE THE OUTDOORS!”

WHERE COULD I STUDY?

5

WHERE COULD I STUDY?

“I WANT HELP WITH MY CAREER!”

WHERE COULD I STUDY?

“I’D LIKE TO LEARN ENGLISH WITH REAL KIWIS AND I’D LIKE TO BE OUT OF THE BIG CITIES”

WHERE COULD I STUDY?

“COMMUNITY AND VOLUNTEERING REALLY MATTERS TO ME”

Through www.studyinnewzealand.govt.nz

REACHING OUR AUDIENCE

WORKING TOGETHERRegions and Agents

REACHING OUR AUDIENCEConnecting with prospective students via the channels they are using

FACEBOOK INSTAGRAM SNAP

TWITTER STUDENT BLOG GOOGLE

GROWING REACHResources available for our agency partners

thebrandlab.enz.govt.nz

GROWING REACHWorking with our partners to take us further

NZ INC. FAMILY NZ EDUCATION INDUSTRY

STUDENT MARKETING PARTNERS

Education Agencies