new ways of engagement: cooala social hub for brands, retailers and publishers

@mikeschwede | mike@cooa.la | +41 78 600 88 82 | http://cooa.la/ mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.lacooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH#

3 big mistakes in social media we all do!"

#1 We drive valuable traffic away"

4#

#2 We’re competing with cats It’s getting expensive to reach your fans"

Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014

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2011 2012 2013 2014 2015

UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans

cooala GmbH, Copyright 2012 # 5#

#3 We don’t own our communities!Lots of money and effort and a high risk"

Your Fans?

Nope! Who are they

anyway?

Your Content?

Nope! Read the TOS!

Your Page?

Nope! «We reserve the

right to (…) remove Pages

for any reason.»

Let your web site shine againGet back the control in social media#

Your Web Site socially powered by

Facebook Blogs

Twitter Google

Shares & Embeds

The cooala Social HubMakes your website or campaign page social#

Curate 3rd party content

Publishbeautiful content

Engage fun and structured

VIPprovide content to special users groups

Publish, Curate, Measure"

cooala GmbH, Copyright 2012 # 10#

Promote your content"

Facebook

Native Advertising

Cooala App & Notifications*

(*) coming soon Newsletter*

paid owned

Trial"Free#

Value"£299 / month#

Premium"£699 / month#

! One month free usage of the Value Package #

! Claim your brand it’s invite only#

! Unlimited publishing, curating, scheduling#

! Responsive, customized brand page #

! Standalone or iFramed#! Widget Set (content posts,

polls and sliders)#! Automated newsletter#! Performance analytics#

! Custom domain#! Custom Tabs#! VIP user groups#! 3rd party tracking tags#! (A/B Tests)#! New features coming…#

Additional Services"! Editorial Service / Community Management: £1,950 per month and country#! Coaching and Consulting#! Traffic & Subscribers#! Ask for custom brand login and white labelled platform#

Enhancing the web site with a engaging social stream.#

Central promotion hub for their one-year campaign.#

Innovation hubs for employees and clients.#

13#

Chris, 43: Master of Technology MSc ETH Computer Sciences. CS, SBB, Swisscom, UBS,... Hawaii Surfer.#

Fabian, 33: UX Stylist Stone sculptor and digital creative since 15 years.#

Sinan, 29: iPhone Magician iOS Developer since the beginning.#BA in Engineering and Science.#

•  Barbara Schwede: Comm., Community Mgmt.#•  Sandra Lehmann: Content & Community Mgmt.#•  David Prais, Collider Coach, Pembridge Partners#•  Andy Tait, Collider Coach, Pembridge Partners#

Ben, 35: Djangonout Own IT boutique, Ex-Goldbach #

Mike Schwede, 36: The Biz Guy Serial entrepreneur since 21, consultant, influencer, tech backgr.#