new user guide
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TheNewUserGuideToWordPress
Aboutme
www.wpteach.com al@wpteach.com (416)907-8396
Program Manager, Hostopia
• WordPress Strategy
Professor, George Brown College
•Intro to WordPress
•intro to Web Development
Former Organizer
•WordCamp Toronto
•Toronto WordPress Meetup
Owner
WPTeach.com
WheretoStart?The first question I get asked almost every semester is....
.comor.org?
www.wpteach.com al@wpteach.com (416)907-8396
What is
Wordpress.orgThis is the website where the core software lives, along with thousands of themes and plugins.
And they are all free!!
www.wpteach.com al@wpteach.com (416)907-8396
What is
Wordpress.comIs a commercial website where you can host a free WordPress site. It runs on a feature of WordPress called MultiSite
It’s free as well!!!!
www.wpteach.com al@wpteach.com (416)907-8396
So if they are both free, whats the big deal?
Why do I have to choose?
www.wpteach.com al@wpteach.com (416)907-8396
Why choose
WordPress.com• Up and running in mere moments
• No need to have any technical knowledge
• No need to worry about Backups- done automatically for you
• You’ll often get new features before they are made available to .org
• Security of knowing the company behind WordPress is looking after your site
• Limited functionality compared to .org versionCan only use themes providedSite has ads on it unless upgrade purchased to remove
• Cant add plugins- limits ability to extend your site’s functionality
• no FTP access= no access to files
Pros Cons
www.wpteach.com al@wpteach.com (416)907-8396
Why choose
WordPress.org• Full Functionality
• Use any theme or plugin you want
• Full control over your content- no Ads
• Able to fully customize- full access to all code
• Able to monetize site
• Ecommerce capabilities
• Need to have some technical knowledgeYou are responsible for backing up and maintaining your siteYou break it? You fix it
• Additional cost for hosting
• Can add additional functionality- Custom Post types, Event calendars etc.
Pros Cons
www.wpteach.com al@wpteach.com (416)907-8396
Howtochoose?WordPress.com WordPress.org
I want to sell online and need ecommerce capabilities
I want nothing to do with maintaining my site
I think FTP is something I order at Starbucks and want to keep it that way
I have a lot of videos and images I want to use on my site
I don’t have a development budget and dont want to DIY
I want to start a membership site
I want to see if I like WordPress
I’m all about the freedom- at least when it comes to plugins and themes
www.wpteach.com al@wpteach.com (416)907-8396
WordPress needs to be installed on my computer.
FALSE
I can’t do ecommerce with WordPress
ALSO FALSE
www.wpteach.com al@wpteach.com (416)907-8396
MisconceptionsCommon
The Dilemma
PageorPost?What is a Page?
•Static Content- About Us, Contact Form, Services, Location• Content that won’t change often (if ever)
• Content that you don’t want people commenting on
www.wpteach.com al@wpteach.com (416)907-8396
The Dilemma
PageorPost?What is a Post?
•Timely information- News, Announcements, Articles ( but no cat pictures)• Content that changes and gets added to often
• Content that you want people commenting on
www.wpteach.com al@wpteach.com (416)907-8396
Please explain
CategoriesandTagsCategories and tags are applied to your posts only- not pages
•Think of categories as your table of contents for your posts•Tags are then the index words at the back of the book
www.wpteach.com al@wpteach.com (416)907-8396
Example Time
CategoriesNewspapers have been doing this for years in print
•News
•Entertainment•Sports•Classifieds
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Example Time
CategoriesLets move online- Real Estate Site
•Cities
• Buffalo
• Cheektowaga
• Orchard Park
• North Townawanda
•Types of Properties
• Detached
• Semi-Detached
• Condo
Other potential Categories
•Local Real Estate News
•Helpful tips for home buyers
•Community Events
www.wpteach.com al@wpteach.com (416)907-8396
Wise Man time
You must strike a good balance between offering as few options as possible, while giving your reader enough choice to satisfy them
Lessismore
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You’re it
TagMeTags are descriptors for your content
•Recipe site example•The recipe is for Lemon Meringue Pie•Categories could be
• Baking
• Dessert
• Pies
Tags could be
• Eggs• Custard• Meringue• Lemon• How much can Al eat in one sitting?
www.wpteach.com al@wpteach.com (416)907-8396
Wise Man time
50% discount on my Ultimate Guide to WordPress Video Series
http://bit.ly/11BjMDV
Discount code- WPBuff
BonusTime
www.wpteach.com al@wpteach.com (416)907-8396
Thankyou!
www.wpteach.com al@wpteach.com (416)907-8396
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