new product launch-kajal
Post on 28-Jan-2015
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By- Megha Malviya
New product ORGANIC KAJAL
PRODUCT NAME
SPARKLE’Z
SEGMENTATION
DEMOGRAPHIC
AGE – 14-45GENDER – FEMALEINCOME – MIDDLE AND UPPER CLASSOCCUPATION – STUDENT,WORKING CLASS WOMEN,HOUSE WIFE
GEOGRAPHICREGION – URBAN AND SEMI-URBAN
BEHAVIOUROCCASION - PARTY GOERS & REGULARBENEFITS – NOURISHES EYE AREA,LENDS SPARKLE TO EYES,SMUDGE FREE,LASTS LONGER.
PSYCHOGRAPHICLIFE STYLES – CULTURE ORIENTED
TARGETING
TEENAGE GIRLS
HOUSE WIFE
WORKING WOMEN
POSITIONING
EXPENSIVE REASONABLE
ORGANIC
NON-ORGANIC
OLAY
CHAMBOR
HIMALAYA
VICCO
SPARKLE’Z
BIOTIQUE
JOVEES
MARKETING MIX
PLACE – SPA,BEAUTY PARLOURS,RETAIL SHOPS,SHOPPING MALLS.
PRODUCT – KAJAL
PRICE – 250rs. – 350rs.
PROMOTION - THROUGH IMC’s
BRAND AMBASSADOR
THANK YOU
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