new presentation skills
Post on 12-Jan-2015
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Presentation Skills
Overview of session
1. Body Language2. Communication Tone and Voice4. Developing a Winning Presentation5. Technical Expertise6. Confront the brutal facts
Body Language
Body Language -‐ Intro
Did you know that body language accounts for up to 90% of a conversa;on!
Our body language will give others an impression of ourselves or show our emo;ons.
“This new policy is going to be exci;ng.
Body Language – Habits
What is the meaning of:
• Touching your nose when saying something?
• Looking down?
• Touching your ear?
• Covering your mouth with your hand when talking?
Body Language -‐ Posture
Introvert -‐ extrovert
Body Language – Business Body Language
Business can be construed as combat, cour1ng, socialising, sparring..
Body Language – Business Body Language
The hand shake and the introduc0on
• This helps to regulate the flow of communica;on. It signals interest in others and increases the speaker's credibility. Speakers who make eye contact open the flow of communica;on and convey interest, concern, warmth, and credibility.
Body Language – Business Body Language
Facial Expressions:
• Smiling is a powerful cue that transmits happiness, friendliness, warmth, and liking. So, if you smile frequently you will be perceived as more likable, friendly, warm, and approachable.
Body Language – Habits
Nega;ve habits:
Speech: "uhmm," "you know,"
Behavioural: jingle our keys, pacing...
These distract from the message you are trying to get across.
Assess your posi;ve and nega;ves now.
Mirroring -‐ adop;ng their habits
Communica=on tone and voice
Ac1ve Listening
Good speakers not only inform their audience, they also listen to them.
Ac#ve listening is NOT the same as hearing!
Developing a winning presenta5on
Developing a Winning Presenta=on
Have a point!...change what people think, feel or do
The single most important thing you can do to dramatically improve your presentations is to have a story to tell.
Developing a Winning Presenta=on
Structure:
Plan to move them from point A to point B in x slides
Developing a Winning Presenta=on
Structuring the presenta1on -‐ the longest challenge
Developing a Winning Presenta=on
THINKING
SKETCHING
SCRIPTING
90 HOURS 30 SLIDES
BUILDING SLIDES REHEARSING
Developing a Winning Presenta=on
Act 1: Create the StoryAct 2: Deliver the ExperienceAct 3: Refine and Rehearse
Delivering the presentation
“To fail to prepare is to prepare to fail”
• Body of presenta;on : ask yourself -‐ purpose, who’sa]ending, what does the audience already know aboutthe subject?
• Focus on The One Thing.
• Allow the audience to stay focused!
Delivering the presentation
Planning and Research
“To fail to prepare is to prepare to fail”
• Begin with introduc;ons/ground rules
• Spend some ;me introducing yourself, let them know you are a real person!
• Authority – why they should listen to you
Delivering the presentation
Tell them what you’re going to tell them.
Then tell them.
Then tell them what you’ve told them.
Start strong!
(A story not a joke.)
Design great slides - it really matters
A powerful intro
People will forget what you said, people will forget what you did, but people will never forget how
you made them feel. –Maya Angelou
A powerful intro
Our mission to Cannes
The brain doesn’t pay attention to boring things
EMOTIONALLY CHARGED
EVENT
DOPAMINE
Practice
Developing a Winning Presenta=on
A strong agency model:
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Gut feel
• Honesty and Bravery
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Casual insights
• Scien0fic processes
• Impact studies
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Human truth/consumer behaviour
• Sales related
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Budget
• Future mindedness
• Thorough mix of communica0on elements
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
Blow their socks off!
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
Tell them what you’ve told them
Developing a winning presenta=on
The Rule of Synergy
When 2 people come together in like-‐mindedness to achieve the same goal, the result is far greater than before.
Always present with the thought in mind “if the client wins out of this, I win”.
Developing a Winning Presenta=on
Using visual aids & graphic media
At least 60% graphics (charts, graphs, images)
Steve Jobs -‐ No bullet points. Ever.
The leave-‐behind
Developing a Winning Presenta=on
Master stage presence
Nerves. Body language. Eye contact...
Tips and Techniques
• Vary your voice. If you do not modulate your voice, you will be
perceived as boring and dull.
• Reading from handouts: un-‐confuse the audience!
• Do not wave a pointer around. The audience will become fixated upon
your “sword” instead of you.
• Speak to the audience … NOT to the visual aids
• Circulate around the room as you speak – this creates physical closeness
to the audience.
• Get to the presenta;on before your audience arrives and be the last one
to leave.
Developing a Winning Presenta=on
...its often won or lost at question time
Ending off well
• Always allow ;me at the end of the presenta;on for ques;ons.
• Keep your cool if a ques;oner disagrees with you… You are aprofessional!
• When a ques;on is asked, repeat it to ensure everyone(including you) heard it correctly.
• When answering, direct your remarks to the en;re audience tokeep everyone focused, not just the ques;oner.
• Answers that last 10 to 40 seconds work best.
Technical specifics
Thank you
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