new media web 2...2014/08/12 · 2011 2014 us linked-in has over 101m users with a 32,7%...
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Integrating digital for survival
Patrick Gearing Managing Director
Personal relations
Public relations
Media channels
Social media
Paid Owned Earned Managed
Pushing information
Pulling journalists
1155
164
1041
30000+ 44
435 000 unique users
435 000 unique users
Mxit
Linked-In
9.4 million 7.4 million 5.5 million 2.7 million
3.2 million 10 million 1.1 million 1.1 million
2011 2014
US Linked-In has over 101m users with a 32,7%
penetration
Major brands using YouTube
Most popular length of video in SA
Facebook users on mobile
SA universities with free Wi-Fi by 2015
58%
87%
2.5m
All
Proactive strategy
Business
PR
Marketing
Social
Traditional
Word of Mouth
Paid, owned & earned
Stakeholder
435 000 unique users
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