new media tools for advocates

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New Media Tactics & Strategies for ActivistsPresented by Anthony Roberts, Jr.

for C2EA Youth Action Institute (YAI) ‘11 

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+Outline

Video

Introduction

Power of the Internet

Toolbox

You’ve Got the Power! 5 Steps to Creating Action & Change 

Activity

Presentation of Actions & Change

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+Video

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+Introduction

A.S.,B.S. in Marketing

M.S. in Internet Marketing

Activist for over 12 years YAI ’09 participant

C2EA Youth Caucus Co-Chair ‘09-’10 

C2EA Youth Caucus Communications Chair ‘10-’11 

Working in online arena (social/new media) for over five years

Integral in the passage of the Kennedy Service Learning Act,SAFRA Act, Florida Clean Indoor Act

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+Power of the Internet

General PublicMedia OutletsNewsworthy

Visible toGeneral Public

Publish ContentNewsworthy

Web 1.0

Web 2.0

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+ Toolbox

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+Broadtexter

Pros

Ease of use, setup

Scheduling of messages

Chat with member(s) Access from web or mobile

Cons

Open visible page 1 person able to admin.

Possible info. change of

members

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+Joopz

Pros

Scheduled messages

Text reminders

Group messaging Secure messaging

Cons

Web ability to send messagesonly

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+Change.org

Pros

Massive community of users

Ease of use service

Social sharing features

Cons

Grassroots Not prepared for attention

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+Posterous

Pros

Group/Sites

Ready in minutes

Social sharing features SEO

Cons

One you start, you can’t stop 

Process of publishing content

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+Dropbox

Pros

Amount of storage

Cloud storage

Desktop agents Central location for info.

Cons

Uploading of revisions, staying current File management process

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+Facebook

Pros

Largest/oldest social networking site

Access to members

Groups/pages

Cons

Standing out from the crowd

Delivering compelling info.

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+Twitter

Pros

Hashtags #

Tweetups

Lists Directories (wefollow.com)

Cons

Highest turnover of users

Miss a day, miss the convo.

Updates/conversations

Stagnant growth and devlopment

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+YouTube

Pros

Self-publishing of content

Tags/titles for SEO

Embed via HTML code Enhancement of message

Cons

Editing of content

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+QR Codes

Pros

Quick response codes

Share url, e-mail address, SMS or

text QR Generators 

Cons

Recognition by general public

Use other than smartphone users

Advance preparation required

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+You’ve Got the Power!

5 Steps to Create Action &Change

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+1. Take a Stance

Find an issue or cause that you feel passionate about

Ensure that it’s ethically aligned with your personal ethics 

Know who you are up against

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+2. Know the Facts

Conduct through research on the cause and issue

Schedule interviews with insiders, influencers and gatekeepers

Create a fact sheet containing key details

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+3. Rally the Troops

Solicit friends, colleagues and classmates that would join yourefforts

Ensure you communicate plans to the team via their preferredmethod of contact

May it clear and easy for them to reach you and to be in theknow

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+4. Organize

Create an execution strategy that includes:

Timeline

Roles and responsibilities

Requested outcome or ask Plan of action

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+5. Act & Report

Take action (power in #’s) 

Report on success or impact of campaign

Outline necessary follow-up meetings and/or actions

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Activity: Social Action

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+Activity: Social Action

1. Visit one of the sites listed as a resource or search foradditional

2. Identify a HIV/AIDS specific issue in MI

3. Determine which platform to use

4. Formulate a plan of action

5.

Execute (if possible)

6. Report back to group

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+Activity: Social Action Resources

Michigan Department of Community Health 

AIDS Partnership Michigan 

Michigan AIDS Coalition 

Michigan PWA 

Detroit Community AIDS Library

HIV/AIDS Resource Center 

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Questions

Anthony Roberts, Jr.

888-274-6621

anthony@arobertsjr.com