new markrting plan

PRESENTED TO

PRESENTED BY

Creative Thinker

Moushumi HaqueLecturer , NDUB

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Name : ID

5-16010333

Our Company NameApplera

Our product Name is

Caramel apple Pops

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Caramel Apple pops

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Current Market Situation • Current Market Diversification • Companies New Market

Positioning

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Current Market Situation • CompetitorsBenefit:• No Competitors• Healthy And Testy product• Reasonable price• Storage Benefit

• Distribution

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Strength Weakness

Opportunity Threat

SWOT analysis

Strengths

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• Strong Capital base• Reasonable Price• Unique Product• Available Raw materials• No competitors• Location

Weaknesses

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• Establish Reputation• New employee to train• Marketing Expertise• Need freezing• Not covering whole country

Opportunities

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• High potential customer retention.• Demand from Different taste seekers.• Expand in international markets• New technologies available• Little Competition on the market• big industry in future

Threats

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• Fattening desert product• Can be mimic easily• Chocolate companies may introduce new product

Objective and Issues• Vision

• Mission

• Goal

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Marketing Strategy • Segmentation Demographic Segmentation • Positioning Undifferentiated Marketing

• Differentiation

• Positioning

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Marketing Mix • Product : Caramel Apple Pops

• Price : 10tk/per peace

• Place : Dhanmondi, Keranigonj

• Promotion : Billboard Leaflet Individual Selling TV Ad. etc

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Action ProgramThe Caramel Apple Pops will be introduced in 1st January, 2017. Following are the summaries of action programs will use during the first 3 months of this year to achieve our stated objectives.

• January We will initiate a huge amount trade sales promotion add. Set up showrooms. Create own website.

• February Start an integrated print/radio/TV/ Internet campaign targeting consumers. Launching Caramel Apple Pops.

• March we will Study consumer satisfaction and identify opportunities and add consumer’s sales promotions.

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Budget• Starting fund will be collected by our own company partners.

• We have 10 partners who will provide Tk. 20,00,000each.The total amount of fund will be Tk. 2 core.

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BudgetItem Taka

Plant & machinery

40, 00,000

Computer & printer

4, 50,000

Covered van & transportatin cost

20, 00,000

Air condition

2, 50,000

Photocopy machine

3, 00,000

Furniture 5, 00,000Land & building

25, 00,000

Fixed CostVariable Cost

Cash in Hand

70,00,000

30,00,000

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conclusion

“Caramel Apple Pops” we are offering a quality product in better price with different taste. We have big vision of 5 years, in between will serve national and international market. We want to build a strong brand name and customer relationship and in future create a new product under this brand name.

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prepared by sakib