new dispenser design for wrigley life savers
Post on 30-Nov-2014
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Vulnerable to breakages After opening,aesthetically challenged!
Sharing LIFE SAVERS:Is this hygienic?
Does anyone recycle this packaging?
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What other benefits could emerge from an improved design?
Easier opening and extraction forthe elderly and the very young
A contemporary look and feelto attract younger demographic
Potential to create a premium product at a higher price point
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http://www.pez.at/en/Company/History
A robust, low-cost candy dispenser could be the answer
Over the years, many have tried...
and a few have succeeded
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twist
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Demonstration: Two screwdrivers inserted end-to-end thru the tube
This design feature may be used creatively, as illustrated later
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Dispense items of any shape
Holes may be off-centre (i.e. ‘eccentric’)
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The next two slides demonstrate how viable products emerge from unpromising concepts!
Example of a ‘similar’ non-mechanical product:the Fresh Mouth Tower Mint Dispenser
http://www.garrettspecialties.com
Dispense LIFE SAVERS from a ball point pen!
The ink cartridge is housed in the central void
With minor re-design, the dispenser could become a novel promotional gift
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• Tablets feature a central void of narrow diameter penetrated by a solid thread
• These voids may be holes or recesses/slots
• The tube’s cross-section matches the tablet shape, eliminating air gaps
• A more controlled dispensing method assists elderly, ill and infirm users
• Faster acting: void in the tablet increases rate of absorption by the body
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• Emphasises the dispenser’s recyclability
• Enables effective disposal
• Encourages collecting (and purchasing!)
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Would you like to see this dispenser in production?
Why not encourage Wrigley to adopt it? Contact their marketing or innovation staff via your favorite social network. They will need this link to view the presentation:http://tinyurl.com/Candy-Dispenser
Or simply use their corporate contact page:http://tinyurl.com/Encourage-Wrigley
Non-American readers might want to see this dispenser adopted by Nestlé for their POLO product:http://tinyurl.com/Encourage-Nestle
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