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23rd Annual HR Florida Leadership Conference
January 9, 2016
Membership Strategies That Work
Jennifer Gunter & Victoria Stalls
HR Florida Leadership Conference Rosen Shingle Creek- Orlando, FL
Welcome!!!
• Ice Breaker
• Your Best Resource(s) Are In This Room!!
1. Stand
2. Introduce Yourself
3. Your Role for 2016
4. How you plan to IMPACT your Membership?
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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Importance of Your Role
First Contact with Potential MembersVia – website app, online, phone, etc…
“Communicator” with MembersKeeps Members informed – 2 Way Conversations
Welcoming Committee (of one?)
Don’t do it alone – get help!
Keep Focus on Member Needs!!Keeps members in the forefront - engaged
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Importance of Your Role:
Boost Membership –New, Existing, Renewals, Lapsed, Prospects
Know Your Membership – Survey, Why did they join? Who are they? Why stay? Why
Leave? Demographics
Communicate w/ Membership –Surveys, Direct Mail, E-Mail, Phone, In-Person, Welcoming
Marketing Plan – Define, Organize, Plan, Process, Execute
Engage Membership – Show your Value to Members, Do they know it?
HR Florida Leadership ConferenceRosen Shingle Creek - Orlando, FL
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Everything at your fingertips..
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Membership Growth
Star: 0% - 2.9% Growth
Superstar: 3+% Growth
Growth over 12/31/15 SHRM membership
• Does not include: Student SHRM members , multi-members, expired SHRM members
• SHRM members who are members of your chapter, but are not appropriately coded to the chapter
• Chapters that fall below 25 members and/or below 51% of its membership as SHRM members will be at risk of losing their SHRM affiliation.
By December 31, 2016
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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Reporting – Know Your #s
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Reporting – Know the Lingo
• At-Large Member – member of SHRM that is not a member of a local SHRM affiliate chapter
• Local Member Only (LMO) – member of local SHRM affiliate chapter but not of SHRM
• 100% Chapter – SHRM affiliate chapter comprised of only SHRM members
• Non-100% Chapter – SHRM affiliate chapter comprised of SHRM members and LMO’s
• Satellite Chapter – Extension of chapter which allows a small group of members to meet in either separate or combined meetings. This partnership may be used due when distance is a factor
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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SHRM – Ideas to Boost Membership…
1. Get in touch with lapsed members, offer them an incentive to come back and join the chapter
2. Offer incentives to prospects – books, mugs, free meal at next meeting, discount on membership, etc. (Discounts perform best for SHRM, but you should test!)
3. Allow visitors to your website an easy way to sign up for your e-newsletter, then offer them membership deals
4. Partner with other local associations for meetings and/or memberships: ASTD, World at Work, Chamber of Commerce
5. Encourage current members to bring a colleague for free to the next meeting
6. List your upcoming events on a local newspaper/business website calendar
7. Reach out to local universities and create relationships with the HR professors so they can help push membership to their students
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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SHARE Your Ideas!
Instructions:
• Divide Room Into 4 Groups
• Each Group Needs a Flip Chart Sheet
(And Markers)
• Share Best Practice
• Re-Group to Discuss Best Ideas
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Best Membership Practices:
• Group 1 – Recruitment/Renewals
• Group 2 – Marketing Plans That Work
• Group 3 – Membership Engagement/Retention
• Group 4 – Membership Surveys/Communication
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Share…………15 minutes
• Share, share, share, share, share, share
• Share, share, share, share, share, share
• Share, share, share, share, share, share
• Share, share, share, share, share, share
• Share, share, share, share, share, share
• Share, share, share, share, share, share
• Share, share, share, share, share, share
• Share, share, share, share, share, share
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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Re-Group & Discuss –15 Minutes:
• Group 1 – Recruitment/Renewals – SHARE!!
• Group 2 – Marketing Plans That Work – SHARE!!
• Group 3 – Membership Engagement/Retention - SHARE!!
• Group 4 – Membership Surveys/Communication SHARE!!
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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Thank you for ALL YOU DO!!!
• Jacksonville SHRM… Greater Miami SHRM… Greater Orlando SHRM… Space Coast HR Assn… HR Tampa… HRM Assn. of Palm Beach Cty… Greater Pensacola SHRM… HR Assn. of Broward Cty… Sarasota-Manatee HRA… Mid-Florida SHRM… North Central Florida SHRM… HRMA of SW Florida… Suncoast HR Mgmt. Assn… South Brevard SHRM… Treasure Coast HRA… Big Bend SHRM… Ocala HR Mgmt. Assn… Bay County SHRM… St. Lucie County HR Assn… SHRM Emerald Coast… HR Collier… HRMA of Martin County… Lake-Sumter SHRM… Charlotte County SHRM… SHRM-Volusia/Flagler… Florida Keys SHRM… Nature Coast HR Society… SMA South Florida
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2016 HR Florida Membership Director
Debbie.Auger@hrflorida.org
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Debbie Auger, SHRM-CP, PHR
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Dorothy Knapp, SHRM-SCPSE Field Services Directordorothy.knapp@shrm.org
Crystal AdairMember Engagement Associate-East
crystal.adair@shrm.org
Your SHRM Contacts
THANK YOU!
HR Florida Leadership Conference Rosen Shingle Creek - Orlando, FL
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