networking - what is it and how to use it
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EFactor on Networking Build a network when you don't need it, so that it is there when you do Author: Eva Hukshorn
EFactor: An introduc9on
• Founders Adrie Reinders, Marion Freijsen, Roeland Reinders • Started OHM Inc. in 2004: Business Development for Fortune 2000 • Serving (mainly) technology companies around the globe • Goal: assist emerging technology companies in selling their product to Corporates • In 2007 they wrote a book: The N-‐Factor
- How efficient networking can change the dynamics of your business - Huge success: no theory, but hands-‐on 9ps & tricks
• Result: EFactor -‐ a social plaTorm for entrepreneurs - Strategic business networking impacts the future of your business - Goal: share knowledge, increase sales, decrease costs, find capital - Mission: increase success of entrepreneurs to start-‐up or accelerate their organiza9on
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EFACTOR, THE WORLD’S LARGEST ONLINE NETWORK FOR ENTREPRENEURS ON EARTH
An online community offering you a network, knowledge, events, and every business resources you need to
succeed
Eva Hukshorn: An introduc9on
• Work Experience - Current: Partner EFactor
Board of Advisory: TreFoil Energy / CleanDrinks / Global Thinkers Coach Startup: Bootcamp Amsterdam / New Venture McKinsey - 2009 – 2010: Dutch Bou9que – Marktlink Mergers & Acquisi9ons, Amsterdam - 2007 – 2009: Royal Bank of Scotland – Corporate Finance, Amsterdam - 2004 – 2009: ABN AMRO – Corporate Finance New York, Amsterdam - 2003 – 2004: Accenture – Consul9ng London, Amsterdam
• EducaHon - 1997 – 2002: MSc Economics, Finance – University of Groningen, the Netherlands - 2003: Interna9onal & Asian Studies – Na9onal Sun Yat-‐Sen University, Taiwan - 2009 – 2011: Cer9fied Management Accoun9ng (CMA) – Ins9tute of Management Accountants
(IMA), United States - 2009 – 2001: Colloquium General & Modern Art – Academy for History of Art, the Netherlands - 2012: Interna9onal Financial Report Standards (DipIFRS) – Associa9on of Chartered Cer9fied
Accountants (ACCA), United States
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“Networking is building and maintaining relaHonships on the basis of mutual trust and respect, for the long term”
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• Entrepreneurs vs. High PotenHals
- No life long job guarantees - Change of demography working popula9on - Personal rela9onships - Time-‐to-‐market - Local Knowledge - Financing and M&A - Buffer in bad 9mes
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The N-‐Factor: the key to success
• Time consuming • Be sincere, be yourself • Mutual interests • No sales, just goals • Start young:
- your friends are maybe geeks now, but geeks will be the new chic • Overcome cultural & ages differences • Rules
- Prepare - Administrate - Follow-‐up
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Building a network: start early, be consistent
• Network events - EFactor events, seminars, workshops
• Conference • Coincidental mee9ngs • Networks of others • Clubs
- Rotoray, Lion Clubs, Sports • Industry related organiza9ons • Networking abroad & interna9onal influence
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Building a network: places to be
• Maintenance = discipline
• Kind or rela9onships - Friend Family and Fools - Good business rela9onships - Acquaintances
• Technology = memory
• Handing over your network
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Maintenance: substance over form
Event Maintenance New P / Q Image Acceptation Partners
Art ++ + ++ ++ ++ ++
Music ++ - - ++ ++ ++
Tennis + ++ ++ + = o
Soccer -- -- -- - = --
Golf ++ ++ + + = --
Chess + ++ ++ + ++ --
Car racing + + -- - + --
Cooking ++ ++ + ++ + o
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Maintenance: some events are more equal then others
• Technology & communica9on fundamental • Global network support • No online sustainability without offline support • Tools:
- Email - Search machines - Phone/VOIP - Chat - Blackberry’s - CRM vs Linkedin/EFactor - Social communi9es
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E-‐Networking: it is just a tool, no end game
• Invest & research • Come early, leave late • First impressions • Bring something to the table • Do what you promise • Maintain • Think about it:
- Clothing - Restaurants - Amer dinner
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E9quenes: it’s the linle things that maner
Impressing without words
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SMILE EYES POSTURE ATTITUDE
HANDS VOICE DRESS ASSECOIRES
• An extra dimension • Every culture is different
- Research - Local people to assist
• Be aware of poli9cal systems • Religion • Local personal networks • Reputa9on checks are ok • Respect
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Culture: be global, act local
C2 x F x √T = Cl
• C = Chemistry • F = Fun • T = Time • Cl = Click
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Remember:
Thank you!
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