netsuke - mobile ecommerce conversion - read speaker notes!
Post on 08-May-2015
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The heart of mobile conversion
Craig Sullivan, Belron®
Craig Sullivan, Belron®
Growth:
Handset reachPerformanceUser Experience
Miniature Marvels
Nice day at theoffice dear?
Visitor Device Context Location Goals
Multi channel and platform
Insight
• Device & Screen compatibility• Copy and text decoration• Site Performance• How you handle redirecting
mobile traffic• Google sitelinks• Keep keyboard input down• Fold is critical apart from long
form content
“To the user, the interface is the product”
Jono, Mozilla Labs
Joshua BixbyStrangeloop
Google Site Speed (Live!) Steve Souders
Comprehension Clarity Simplicity Persuasion Scanning
If you read these books, you’ll look much smarter at work.
bit.ly/qgHX5r
Slideshare
: sullivac@gmail.com
: @OptimiseOrDie
: linkd.in/pvrg14
: slidesha.re/phpa45
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