netherlands big data inspiration day: transforming business with big data

Business Innovation Through Big Data

Timo Elliott, Global Innovation Evangelist, SAP @timoelliott

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Big Data Is… (According to Google)

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Benefits From Big Data Initiatives

#5 Identified new product opportunities (6%)

#4 More reliable decision making (9%)

#3 Improved operational efficiency (11%)

#2 Identified new business opportunities (31%)

#1 “DON’T KNOW” (51%)

Source: Information Difference Research Study Dec 2013: “Big Data Revealed” http://helpit.com/us/industry_articles/big_data_revealed.pdf

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Hyper-personalize

Customer Experience

Plan & optimize

Resources in Real-time

Engage & empower

Workforce of the Future

There are lots of new business opportunities for Big Data

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CUSTOMER

ENGAGEMENT

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Reinvent Luxury Service

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Burberry

The benefits of the

SAP HANA platform

are significant with a

hugely simplified

footprint.

We’re putting the

whole business on

the SAP HANA

Enterprise cloud

”

“

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Listening to Customers

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New Products & Services

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Engage Your Fans

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11

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EMPLOYEE

EMPOWERMENT

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Empowering Individual Performance

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Empowering Employees

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RESOURCE

OPTIMIZATION

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Unilever

“if we knew then what we know now, we would have started deploying in-memory much earlier, because it’s so important for business... We think it’s even more disruptive than we initially thought — we’ve only just started”

Marc Béchet, VP Global IT ERP, Unilever

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Sensors Enable New Processes and Applications

Weissbeerger Beverage Analytics

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Information Ecosystems

18

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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21

Hyper-personalize

Customer Experience

Plan & optimize

Resources in Real-time

Engage & empower

Workforce of the Future

Harness the intelligence of

Networked Economy

Let us work with you to help you run better

22© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Run simple. @timoelliott

timoelliott.com

timo.elliott@sap.com