nespresso vertuoline...source: nespresso usa capsules/volume sales nespresso usa boutique network...
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Nestlé Investor Seminar 2014
Liberty Hotel, Boston
June 3rd & 4th 2014
Christophe Cornu
Chief Commercial Officer
Nestlé Nespresso S.A.
Nespresso VertuoLine: A Game Changer ambition
Disclaimer
This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
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Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
3
Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
4
The Nespresso story Turning a simple idea into a winning formula
….create the perfect cup of espresso with exquisite
crema, tantalising aroma and full-bodied taste –
just like skilled baristas
…at home, in a convenient and consistent way
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Nespresso sales development Pioneering the portioned coffee category for 28 years
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* ~ CHF 500 m additional sales* year on year for the past 7 years
* at constant exchange rates
The Nespresso concept A virtuous trilogy
Perfectly portioned
highest quality
Grand Cru coffees
Smart and
easy-to-use
machines
Personalised &
exclusive
services
7
A fully integrated value chain From the cherry to the cup
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1 - 2% of the world’s
green coffee crop
Nespresso AAA Sustainable Quality™ program Everyone benefits from quality
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The Nespresso sustainability journey started in 2003 with
the launch of the Nespresso AAA Sustainable Quality™
Program in conjunction with the Rainforest Alliance to
ensure the long-term supply of highest quality green coffee
through:
• Sustainable Practices
• Economic Viability
• Environmental Stewardship
A multi-channel route to market Delivering a genuine omni-channel experience
Connecting offline with online 10
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Continuous and holistic innovation From coffee to service innovations
Coffee Machines Services
Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
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US coffee in-home market: USD 10.4 bn Portioned coffee drives coffee category growth
Source: Nielsen excl. Nespresso - Dec. 2013
$0.9 $1.7
$2.3
$6.1
$6.9
$7.2
$0.9
$0.9
$0.9
$-
$2
$4
$6
$8
$10
$12
2011 2012 2013
Portioned Coffee R&G excl. Portioned Soluble Coffee
Total coffee: +15.3% CAGR 2011-2013
+94%
+38%
+21%
+10%
$ 7.9
$ 9.5
$10.4
US
$ b
n
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Nespresso USA High double-digit growth
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
~ 3
00 M
io U
S$
39% CAGR 2010-2013
14 Source: Nespresso USA Sales
Nespresso USA Internet as the primary channel
CRC Internet Boutique
24% 11%
60% 23% 17%
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Sales
Source: Nespresso USA Capsules/volume Sales
Nespresso USA Boutique network Multi-format retail set-up
7 Flagships
2x NYC, SF, LA, Miami, Boston, Dallas
23 Boutique-in-Shops
Sur la Table, Bloomingdales, Macy’s
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San Francisco Flagship Opened Q1, 2013
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Beverly Hills Flagship Opened Q4, 2013
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Nespresso USA How we will accelerate growth in the US
Accelerate Brand Awareness
Strengthen Availability
Leverage our Omni Channel model to deliver superior Customer Experience
Introduce Innovation designed for the US market
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Presentation roadmap
1 Introducing the Nespresso concept
2 Nespresso USA growth engine
3 VertuoLine as a game changer
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Nespresso introduces VertuoLine A game changer ambition
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2014
Nespresso VertuoLine and Nespresso OriginalLine Two differentiated positionings
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The system that reinvents freshly brewed coffee The state of the art ‘espresso based’ system
Both designed for your home, delivering the undisputed Nespresso superior in-cup result in the most convenient way
Nespresso VertuoLine and Nespresso OriginalLine Two distinct technologies
OriginalLine First disruptive innovation by Nespresso
CentrifusionTM technology 7,000 rotations per minute (RPM)
High pressure pump 19 bars
No capsule recognition Capsule recognition (bar code)
1 capsule size (up to 6g of coffee)
2 capsule sizes (up to 13g of coffee)
VertuoLine Patented
technological breakthrough
Freshly brewed large cup coffee with crema & authentic espresso Authentic espresso
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Nespresso VertuoLine key consumer benefits
1
Superior machine convenience
2 Unique system versatility
3
Unmatched in-cup quality with crema
4 Nespresso experience
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The VertuoLine circle Igniting the coffee revolution
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Differentiate by enhancing the
Specific system features:
Crema, Centrifusion, etc.
In summary…
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• Highly Attractive Single Serve Segment
• Introduction of a Unique Innovation designed for
the American Market
• Revolutionary Coffee Extraction Technology and
Unrivalled Versatility
• A Differentiated Brand Experience based on a
Direct-to-Consumer Relationship
• An Exclusive Route to Market delivering a genuine
Omni Channel Experience
• 28 years R&D and Innovation Capabilities in
portioned coffee
• A Passionate and Focused Team
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