nepa blogcon 2012 - social media for business

Social Media For Businesses

By: Kuhcoon.com

Some Staggering Social Facts

• 845m "active" users on Facebook.

• 64% of Facebook users have liked a brand on Facebook - ExactTarget

• 25% of social media users are more likely to look into a brand advertising on social media – Adology

• 15% of these users are more likely to purchase from social media advertisers – Adology

How much is actually spent?

• $4.26 billion was spent on social media marketing globally in 2011 – eMarketer

• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad -  Social Media Case Studies, Stories, Perspectives

Show me the money!

Social Media “Pain Points”

• ROI• Managing/growing presence• Monitoring social media• Lack of resources• Integrating with current marketing efforts • Publishing on all platforms efficiently• Budget

What does this mean for business?

• 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.

How does business leverage Social media?

• 40% of companies admit to having no training or governance in social media

• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint

Social Media’s Value

• Qualitative rather than Quantitative.– focus on driving advocacy first,

awareness second.

• Old advertising models focus on REACH and FREQUENCY.

• Social media has made this much more complex.

Brand Advocacy

• Be a source for valuable content that is - Entertaining - Engaging - Educational

• You need to sell less and listen more.

Kuhcoon’s Brand Advocates

Customer Value BeforeSocial Media

• Measured in -how often -what volume -how long might a customer purchase

your product.

• Provide value based off of this data.

With Social Media

• Much more dynamic– Customer becomes brand advocate and

representative.

• Word-of-Mouth Marketing– Social = word-of-mouth on steroids.

Social Media Butterfly Effect

• One Tweet/Status can be amplified at an alarming rate.

• Cyclone of influence - driving customers towards or away from you.

• It depends on how quickly and effectively the business owner reacts to the situation.– PR nightmares vs PR success

Meet Bill

Social is Everywhere!

Problems: Money and Time

Bitty Bill’s in Moosic, PA

Power in Numbers

Insight Into Your Community

Reach: Everyone.

Engagement is Essential.

Questions?

Facebook.com/Kuhcoon @Kuhcoon