neil young journeys report2

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Neil Young Journeys (SPC) Street, Online, Social Media and Print Campaign

DMA: Los Angeles, NYC, San Francisco, Portland Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster

displays in the store, gift certificate giveaways and banner advertising in the Amoeba Music weekly email newsletter. We also set up a limited online promotion with the San Francisco Amoeba Music location.

•  Postering/Postcards Our street team reps layered posters and postcards in retail stores in designated

areas in Los Angeles, New York, San Francisco and Portland. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content, sweepstakes and the Amoeba Music partnership through our Facebook and Twitter pages along with various other efforts of outreach.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

Neil Young Campaign Recap Banner Advertising - 372K impressions, 326 clicks Amoeba Music Newsletter – 100,000+ subscribers

Amoeba Music Sweepstakes (L.A./SF) – Page Views – 2,491, Entries – 1,186 Dedicated Email – 45K+ sent, Total Opens – 5,200 to date, Total clicks – 639

Newsletter Banner Ad – 1 wk, 27K+ emails, 98 clicks Social Media - Campus Circle channels: Facebook – 52,608; Twitter- 2,665

Calendar Listing - 128 Page Views Online Editorial – 406 page views

Print Ad - 30k circ., 90k readership, 500 retail/40 schools

Total Page Views – 8,225 Total Clicks – 1,063 Campaign Duration – 28 Days

Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood

Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood

Online Amoeba Music

Coupon Los Angeles

This downloadable coupon was available on our website, through

social media outreach and a dedicated email to Campus

Circle members in the Los Angeles DMA.

Online Amoeba Music

Coupon San Francisco

This downloadable coupon was available on our website, through

social media outreach and a dedicated email to Campus

Circle members in the San Francisco DMA.

Amoeba Sweepstakes Los Angeles

Entries – 1,044 Page Views – 2,091

Demographics of Entrants

Age – 70% 35+ Gender – 54% female

Ethnicity – 57% Caucasian

Status – 61% Working

Amoeba Sweepstakes

San Fran. Entries – 142

Page Views – 400

Demographics of Entrants

Age – 78% 35+ Gender – 54% Male

Ethnicity – 55% Caucasian

Status – 56% Working

Amoeba Music (L.A.)

Online Outreach

Email Newsletter Frequency - Weekly

Reaches – 100,000+ Subscribers

Amoeba Music (SF)

Online Outreach

Online Blog Post

Editorial on our

Website

Page Views – 406 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Street Marketing Los Angeles Images of postering and postcard distribution in this DMA

Street Marketing Los Angeles 2 Images of postering and postcard distribution in this DMA

Street Marketing New York Images of postering and postcard outreach in this DMA

Street Marketing New York 2 Images of postering and postcard outreach in this DMA

Street Marketing San Francisco Images of postering and postcard outreach in this DMA

Street Marketing San Francisco2 Images of postering and postcard outreach in this DMA

Street Marketing Portland Images of postering and postcard outreach in this DMA

Street Marketing Portland2 Images of postering and postcard outreach in this DMA

Print ads in Campus

Circle

No. of issues ad ran in – 2 Ad size - Full page 4C

Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 372K. Clicks – 326.

Dedicated Email

Delivered – 45,000 Opened – 5,200

Clicks – 639

Campus Circle

Newsletter

Emails – 27.7K Opens – 3,170

Clicks – 98 Newsletters – 2X

Calendar Listing

Page Views – 128 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Movie Trailer Page

Page Views – 235 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media

Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,151 Twitter followers: 2,665

To the right – Mountain High Facebook Post – 46,457 likes

Social Media Post samples