nba jam 2010 ”bringing back the“boomshakalaka !”

NBA JAM 2010”Bringing back the“BOOMSHAKALAKA!”

Trey Smith Creative Director

EA Sports

In 1993, NBA JAM made over $1Bil

…one quarter at a time

The Sequel “Rule of Thirds” 1/3 THE SAME “Take them back to their Happy Place”

1/3 IMPROVED “Don’t muck with the recipe, enhance it!”

1/3 NEW! “Take the game places it has never been before”

BUT ABOVE ALL…BE TRUE TO YOUR SOURCE MATERIAL!

1/3 The SAME What does a JAM Fan’s “HAPPY PLACE”

consist of?

Over-The-Top dunks Big Head mode Catching on fire Smashing backboards Strong multiplayer BOOMSHAKALAKA!

1/3 The SAME“Get by with a little help from your friends…”

Tim Kitzrow Mark Turmell

1/3 The SAME “Deep Dive”The Turmell Hit List Flashing ball (VFX/SFX) Off screen (Indicator/Loco) Goaltending (Debate Club) 60 fps…or DIE!

1/3 IMPROVED “Gameplay”

“Don’t muck with the recipe, enhance it!”

More Choices = More FUN! Spin MoveAnklebreaker

Bolster CO-OP experience Stranger High Fives!

1/3 IMPROVED “Visual Style”

Digitized Heads

1/3 IMPROVED “Visual Style”

“2D Head Test”“Visual Target

Video”

Play Sales Force Video

The Secret Sauce…

1/3 NEW “Backboard Smash”

“Take the game places it has never been before”

Motion Controls MantraIntuitive

ResponsiveSatisfying

If the gesture doesn’t nail all 3, move input to a button.

1/3 NEW “Motion Controls”

“Find the fun early” “Split Vertical Slice”

“Stickman”

THE SAME: We captured the “old school NBA JAM” fans “The folks at EA Canada have pulled off one of the greatest comebacks in video game

history” - Nintendo Power

“It's a well-composed love letter to those who belonged to the culture of its predecessor” – Joystiq

IMPROVED: Visual Style and 2D heads successful “Incredibly the developers at EA Sports have managed to defeat the uncanny valley by

taking the path of least resistance, and the end result is pitch perfect for the franchise.” – MTV Multiplayer

NEW: Motion controls on Wii enhanced the experience “There are three different control schemes available. Much to my surprise, I enjoyed the Remote and Nunchuck combo the most.” - Gamepro

“Rule of Thirds” WINS

"Is this a bipartisan game? Because I read that the president has some special skills. Do any of the Republicans have any special skills?“ – FOX

NEWS

Questions?&

Many thanks!

Trey.smith.bc@gmail.com