navigating big data

NAVIGATING BIG DATA

#whatstrending

B2B Social Media & Marketing 40 seconds of twitter mentions

Http://flickr.com/photos/hepwori/5981862741/ @tiffanystjames

Make data intelligible

@Tiffany St James

@Tiffany St James

@Tiffany St James

What makes good information design?

[Source: http://www.informationisbeautiful.net] @Tiffany St James

Give context

@Tiffany St James

Carbon Footprint Calculator

@Tiffany St James

What do you need?

@Tiffany St James

Objectives: what are you trying to achieve?

@TiffanyStJames

There are only 6 functions

of social media in a

business context:

HR

PR

Direct Sales

Customer Service

Business Intelligence

Internal Comms

Be REALLY clear on your objectives before you start

People capabilities

@TiffanyStJames

• Attitude

• Aptitude

• Capability

• Capacity

• New peeps vs training

• Culture

Understand your current talent and their aspirations:

train, develop or hire people for objective-led purposes

Get the right tools for the job

@TiffanyStJames

Define the tools you use by

your objectives

Action-orientated modelling

@Tiffany St James

Based on Prochaska’s theoretical model of behavioural change

Action-orientated modelling

@Tiffany St James

Saving lives by good comms?

Source: www.cognacsystems.co.uk

@Tiffany St James

What’s Hot What’s Not

@Tiffany St James

Big Data

Chief Scientists

Focused objectives

Actionable insights

Great tools

Capable teams

‘Empty’ monitoring

Giving it to the intern

Social buzz

Responding to everything

Using tools because they are free

Hoping your people will ‘pick it up’

Thank you, let’s keep talking…

Social Media Strategist

Tiffany St James

@TiffanyStJames

bit.ly/tiffanybio

slideshare.net/tiffanystjames

tiffany@stimulationltd.co.uk

@tiffanystjames

bit.ly/tiffanyshowreel

tiffanystjames

Embedding digital and social media capability in organisations