nature videography to the rescue of science education in a drought

Nature Videography

to the Rescue of Science Education in a

DroughtMartin Hagne

Executive DirectorValley Nature Center

Weslaco, TX

A program started from an idea… thought of at the same time by two separate individuals… with slightly different slants… and an e-mail later, here we are! • Education needs – Valley Nature Center• Documentary needs – Valley Nature Films

…not only have the DVD’s become wildly successful education tools and a documentary series… but also…

• Funding source• PR tool

Let’s take a look..

What

• Educational tool – 1. Schools – free copies2. VNC3. TV4. Other places – chambers, programs,

• Documentary – PBS• PR tool• Funding source

Who

• Valley Nature Center– and our reason…

Who

• Valley Nature Films, LLC – Richard Moore- and his reason

Who• Our Funders - Foundations & Individuals (later)• In-Kind Donors - KGBT Ch 4 (NBC), KRGV Ch 5

(ABC), University of Texas - Brownsville, Caesar Kleberg Wildlife Institute, L&F Distributors, Harlingen Performing Arts Theatre, KEDT-PBS,

• Many other sponsors… • Folks that help – Carter Smith, Pete Moore, Patty

Alexander, and many more…• Documentary participants - ranch owners,

cowboys, biologist, educators, and more…

Titles

• A Year In The South Texas Wildlands• Secrets Of The Chaparral• Magic Valley • Historic Ranches Of South Texas • The Birds of South Texas - in the works• The Endangered Ocelot - in the works• Fishing The Laguna Madre - planned

Budget• Who pays for it - 100% Grants & Donations!!

Funders:• The Meadows Foundation• The Trull Foundation• The Ed Rachel Foundation• The Texas Education Agency• The Robert J Kleberg & Helen C Kleberg Foundation • The Lee & Ramon Bass Foundation • The Rio Grande Valley Film Commission• Private Anonymous Donors

• How much – kinda scary, but…- $50,000 to $100,000- VNC gets to keep about $10,000 - $15,000 plus all sales…

Estimated Budget Request Cost Footage review, videography, sound $ 75,000 Musical score 1,000 2,000 DVD’s in cases – English 5,000 Translation to Spanish and Spanish narration 1,500 1,000 DVD’s in cases – Spanish 2,500 Distribution to 800 schools and incorporation into education program 7,500 Grand Premier publicity event 2,500 Administration and evaluation 3,500 Total Request $ 98,500 Other Support Value Richard Moore has invested over $50,000 in high-tech camera and editing equipment.

He will donate his time, expertise, and equipment to write, narrate, edit and produce the DVD. $ 100,000

Ranch owners, historians, and other experts have already donated a minimum of 250 hours of time, effort, and expertise to this project. Additional contributions are expected and have been pledged. 20,000

KGBT-TV4. The Valley’s local CBS affiliate airs Richard Moore’s nature reports twice each week during local newscasts. They are eager to air this production in two half-hour specials. The station will also generously donate the time (20 hours) in their production room to edit the production to its final form. 8,000

Corpus Christi TV Station. We will work with a television station in the Corpus Christi area to air the two half-hour specials. 4,000

Total Other Support $ 132,000

PR

• With schools• With officials• With donors• With community• With other centers

• And of course… THE GRAND PREMIER!!

Let’s watch…

… a few clips from Wildlands, Chaparral, and Ranches!

February 2012

Thank You!!