native or html5 pub expo uk
Post on 24-Jun-2015
1.166 Views
Preview:
TRANSCRIPT
S
Native or Web Browser?
Web Browser, Native App…. Or?
Nxtbook Media
Marcus Grimm – from the US!
Gavin Stark – from the UK!
Serving 2,000,000 readers per month Desktop digital editions Tablet/mobile browser editions Tablet/mobile native apps
Goals
Break down the differences between the 2 platforms
Show you how the difference in platforms creates different results
Help you synthesize this information for your strategy
Interface
2 years ago, native apps always looked a lot different than browser apps
Not necessarily the case anymore
Capabilities
Native apps can do more with your device: your camera, accelerometer, etc. Eg. Instagram letting you use your phone and say where the pic is from.
Browser apps are a bit more limited: geolocation, orientation
But this is changing, too
How about speed?
Browser App That’s Faster Than a Native App?
Development
Browser One size (mostly fits all)
Native One size mostly doesn’t
Hybrid Browser development inside platform specific
wrappers Somewhat shows that previous discussion points are
dated
Finding Readership
Browser Email Social Media Search Engines *Assuming Your Content is Open!
Native Improving With Social Media Still a Somewhat Convoluted Process
Paid Content?
Native The app store is the gatekeeper. Do not try to bypass it. Android native, less restrictive. As stores get bigger, discoverability is an obstacle.
Browser Do what you want. In the browser, you get more control, but you have to build
your store. You’re responsible for finding and marketing to your audience.
Versioning of the App
Native Up to publisher to release Up to user to accept
Browser Up to publisher to release
Assuming You Are On All Platforms, Where Are the
Readers?
49%
8%3%
31%
10%
DesktopTablet BrowserPhone BrowserNative iPadiPhone Native
Data is from top 5 Nxtbook customers on all platforms January, 2013
The Reality With Paid Content
21%
12%
2%61%
4%
Desktop
Tablet Browser
Phone Browser
Native iPad
iPhone Na-tive
13%
74%
10%
1%1%
Native iPad
Desktop Browser
iPhone Native
iPad Browser
iPhone Browser
Top Paid Title Top Controlled Title
For better or worse, gates work!
Conclusion: It’s About You.
Do you have marketing power? The less power, the more native you should be.
Do you have viral content? The more viral, the more browser focused you
should be.
How will you make money? If more ads, more browser. If more issue sales, the
more native.
Thank you!
top related