native apps vs. responsive web: which will win?

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Which Will Win?

VS

Responsive WebNative Apps

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Cost

Speed to Deploy

Outside OversightPlatforms & Devices

Internet

Smartphone Features

Audience Usage

Marketing

YOUR MOBILE PRESENCE DEPENDS ON MANY FACTORS

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Responsive Web

NativeApps

DEVELOPMENT COST

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Native Apps

Browsers

80%

20%

AUDIENCE USAGE

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Responsive Web Native Apps• App store approval

for every update• Faster, wider audience reach since one

browser fits all

• Greater speed & flexibility of deploying updates/bug fixes

SPEED TO DEPLOY

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The App StoreThe Google Play Store

2 week review process

publish whenever

OUTSIDE OVERSIGHT (THE APP STORES)

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1 app for all

iOS

iPad

Android

Other

Responsive Web Native Apps

PLATFORMS & DEVICES

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Mobile internet requiredCan run locally

Responsive WebNative Apps

PLATFORMS & DEVICES

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Responsive WebNative Apps

Accelerometer

Camera

GPS

X

SMARTPHONE FEATURES

X

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Simpler, cheaper marketing

Additional app marketing strategy

Responsive Web Native Apps

MARKETING

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Chocolate Chip IU is an easy framework for packaging responsive websites to look like native apps. Offers:

Try it here: http://chocolatechip-ui.com/

CHOCOLATE CHIP UI

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Which Wins For You?SUMMARY

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At Sourcebits, we can build either.Or both.

Get in touch to find out more.info@sourcebits.com

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