national writers union 2013 - web 2.0 strategies and tactics for writers

Don Lafferty

@donlafferty

Internet Usage - Americas

Facebook - by the Numbers• There are 185 million Facebook users in the US, representing 65% of the population.

• Facebook users spend an average of 16 minutes a day on the site.

• 25% of all content shared on The Internet is done through Facebook.

• Facebook is responsible for26% of all referral traffic.

User age distribution on Facebook in United States

Twitter – by the Numbers• There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users.

• 30% of Twitter users have an income of over $100K.•36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes

• Twitter accounts for 4% of referral traffic.

90% of consumers make purchasing decisionsbased on peer recommendations.

Only 14% trust traditional advertising.

Word Cloud Generators

http://worditout.com/word-cloud/make-a-new-one

http://www.wordle.net/

Social Media Footprint

Your Internet Footprint

Your Internet Footprint

Arts Organizations

and Social Media

� 99% Using Facebook

� 74% Using Twitter

� 67% Using YouTube

Facebook Branding

Facebook Reach

Promoted Post

Pinned Post

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The Magical Amount

For every time you sell, market, or otherwise talk about yourself, you need to provide 12 pieces of content that enhance the quality of, or provide value to your community.

Target Connections

�Readers

�Colleagues

�Booksellers

�Connectors/Media

Listening Effectively

What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?

Build Your Listening Post

�Google Alerts

�Twitter Search (HootSuite or TweetDeck)

�Nutshell Mail

� SocialOomph

�RSS -> Google Reader Feedly

�Others

Search Results

�Blogs

�Traditional Media

�Status Updates

�Press Releases

�Event Announcements

�Events in REAL TIME

Measuring Results

�# of Connections/Friends

�# of comments on your blog post

�# of mentions

�# of shares

�# of likes

Measuring Results - Facebook

Measuring Results – Bit.ly

Measuring Results – Google Analytics

The Cost of Social Media

�The average entrepreneur in the U.S.

earns $75/hour.

� Consultants can charge from $30-

$50/hour for execution services, and

from $1500 to $25,000/month for

strategic support.

�Tools can cost from $20-$6000/month

depending on the scope of your needs.

Resources� http://thesocialskinny.com/100-more-social-media-statistics-for-2012/

� http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/

� http://www.businessinsider.com/a-complete-breakdown-of-how-everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more-than-800-million-internet-users-on-facebook-200-million-joined-in-2011-12

� http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914

� http://www.internetworldstats.com/stats2.htm

� http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx

� www.problogger.com

� www.socialmediatoday.com

� www.copyblogger.com

� www.marketingprofs.com

Don Lafferty

@donlafferty

www.donaldlafferty.com

Don Lafferty

@donlafferty