national solar overview
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October 19, 2018
www.seia.org
October 19, 2018 www.seia.org
National Solar Overview
Washington Solar Summit
Kendra Hubbard
October 19th, 2018
October 19, 2018
www.seia.org
Big P, little e, Big E, little l, little l…
October 19, 2018
www.seia.org
Big P, little e, Big E, little l, little l…
October 19, 2018
www.seia.org
Kendra in a
October 19, 2018
www.seia.org
Our Mission…
“At certain times, I think, you need to stand on the railroad tracks and scream at the train to stop. You’re a player in this game, and
there’s a responsibility, when you’re a citizen, to the sanctity and the ethics of our system.”
CONFIDENCE & ACTION
October 19, 2018
www.seia.org
Agenda
• IPCC Report
• US Market Overview• Historical Growth
• Looking Forward
• Interesting Markets and Trends
• SEIA Ethics and Code of Conduct
• How to Engage with SEIA
• #TaketheSeat
October 19, 2018
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Climate Change and IPCC
October 19, 2018
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Limiting Warming to 1.5° C
October 19, 2018
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Market Overview
October 19, 2018
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Solar by the Numbers
October 19, 2018
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Growth in Solar led by Falling Prices
Source: SEIA/Wood Mackenzie Power & Renewables U.S. Solar Market Insight Lawrence Berkeley National Laboratory, Tracking the Sun
October 19, 2018
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Solar PV Growth Forecast
Source: SEIA/Wood Mackenzie Power & Renewables U.S. Solar Market Insight
October 19, 2018
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International Trade
October 19, 2018
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Section 201 Tariff
• 30 percent tariff applied to PV cell and
module imports from most countries
• 11% reduction to US solar demand
predicted between 2018 and 2022 –
7.6 gigawatts worth
• Government to issue mid-term report in
2020 assessing impact
Source: Greentech Media
October 19, 2018
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Section 301 Tariffs
• U.S. Government has imposed three sets of special tariffs on more than $260
billion in imports into the United States from China.
• Only products originating in China are covered by the duties.
• Solar-related products include PV cells and modules, inverters, transformers, and
most other balance of system components.
• Tariffs range from 10-25%, with all tariffs rising to 25% in Jan. 2019.
• Most Chinese suppliers are shifting production to other countries to avoid the
tariffs.
October 19, 2018
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PV Recycling
(50 billion plastic water bottles were used in 2017
– only 23% were recycled)
October 19, 2018
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SEIA’s PV Recycling Initiative
• SEIA Members and industry work proactively to develop end-of-life solutions
• End-of-life management provides business opportunities
• Early collaboration with stakeholders creates reasonable policy and programs
• Opportunity to build recycling activities and resources transitionally as solar adoption grows
October 19, 2018
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Interesting Markets & Trends
October 19, 2018
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California’s Historic Title 24 Mandate
• On May 9, 2018, the California Energy Commission approved a mandate that all new low rise residential buildings be constructed with a PV system, beginning in 2020 – the first such statewide mandate in the U.S.
October 19, 2018
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What it Means for CA’s Solar Industry
• In 2017, only 3% of all residential capacity in California was installed on new construction. The mandate will create significant upside to long-term forecasts
• GTM forecasts that this rule could add 800 MW in additional demand for rooftop solar from 2020-2023 alone
Source: SEIA/GTM Research U.S. Solar Market Insight
October 19, 2018
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Mainstreaming Energy Storage
• SB700 (Self Generation Incentive Program) provides behind the meter energy storage funding of $830 million through 2025 in CA
• From 176MW to 3,000MW by 2026 in storage
• Incentivizes peak load reduction
• Lottery system weighted towards grid-balancing benefits
• Reduced payouts over life of program
Does your company offer battery storage?
October 19, 2018
www.seia.org
Workforce Diversity – National Census & Survey
• National Solar Jobs Census✓ Ensure that policymakers have complete and accurate data when
making decisions related to the industry
✓Makes clear trends and impacts to the industry
• Oregon and Washington Workforce Survey✓Commissioned by Energy Trust of Oregon and NW Energy Coalition
✓Diversity = higher profits, more market share, employee well-being
Over 250,000+ solar industry workers nationwide and growing!
October 19, 2018
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Consumer Protection & Ethics
Sponsored by…?
October 19, 2018
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Why Industry Action on Consumer Protection
• Consumer protection (CP) is a top priority to SEIA and the solar industry• Reached 1 million residential installations in 2016 after 40+ years, and expected to
reach 2 million by end of 2018 and 4 million by 2023
• Industry success depends on consumers having great experiences
• Increasing interest from states
• Need for more specific tools & resources for consumers and companies
• Need for leadership in CP as industry grows
• Increase consumers’ and business’ understanding of solar transactions
October 19, 2018
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SEIA Solar Business Code
• Guiding Principles
• Unfair, Deceptive, or Abusive Acts or Practices
• Advertising
• Sales and Marketing Interactions
• Contracts
October 19, 2018
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How to Engage with SEIA
October 19, 2018
www.seia.org
Working with Solar’s National Trade Assoc.
SEIA aims to unite the solar voice nationally, representing the
residential, commercial, and utility-scale markets
• Send an opinion piece to your local paper
• Attend a lobby day
• Participate with SIW and Solar Washington
• Bipartisan, policy, and legislative efforts to move us forward
• More voices = better representation!
• VOTE
October 19, 2018
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#TaketheSeat
October 19, 2018
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Be the Change You Want to See
• #TaketheSeat
➢You are ready, you are competent, you are needed!
• Diversity is crucial and planful
➢OSEIA Board of Directors – 41% female
➢SEIA Board of Directors – 12% female
‘Companies in the top quartiles for racial and ethnic diversity and for gender
diversity are 35% and 15% more likely to have financial returns above their
respective national industry medians’
October 19, 2018
www.seia.org
Closing
• Confidence & Action
“You are not here merely to make a living. You are here in order to
enable the world to live more amply, with greater vision, with a finer
spirit of hope and achievement. You are here to enrich the world,
and you impoverish yourself if you forget the errand.”
– Woodrow Wilson
October 19, 2018
www.seia.org
Thank You
• Questions?
• Contact us with any questions
• consumer@seia.org
• or Kendra.Hubbard@Unirac.com
• All SEIA materials available at www.seia.org/consumers
• Feel free to use them in your business
• Consider linking to SEIA’s website or posting the materials on your
websites
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