national coffee movement | kopi pass for national coffee day 2016

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

WHAT IS THE NATIONAL COFFEE MOVEMENT?The National Coffee Movement is an ongoing campaign to upsell the uniquely Singaporean ‘KOPI’ in the face of stiff competition from espressos, lattes, americanos, frappuccinos, macchiatos etc.

Our code is simple – KOPI FOR EVERYONE.P.S.: This is a fun, non-political, non-violent campaign. Please don’t heckle us, we are easily scared.

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

HOW ARE WEGOING TO MOVE MORE KOPI?We are looking for Café owners to join us in this campaign to reach out to everyone in Singapore to say ‘KOPI’ when ordering their coffee.

We have room for 30 café owners (40 if boleh] to run this crusade to fight for our national KOPI Identity!

I… AM… KOPI!

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

National Coffee Day | Kopi PassLET’S MOVE SOME KOPI!1. 60 days EVENT (Start on 29 September

2016)2. CUSTOMER to purchase Kopi Pass.3. THE Kopi Pass Entitles customer to $1

Kopi at 30 cafes4. ONLY IF THEY SHOUT ‘KOPI’ WHEN

MAKING THE ORDER.

Excuse me, dear madam. May I have a

cup of ‘KOPI’ please?

Splendid!

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

National Coffee Day | 29 September 2016LET’S MOVE SOME KOPI!• ESTIMATED PARTICIPANTS: 3,000• 3,000 KOPI PASS CAFÉ’S LOGO• ANTICIPATED REACH: 200,000!• BECAUSE ONCOFFEEMAKERS ALREADY

HAS OVER 300,000 FANS.• PARTICIPATING OUTLETS ALSO GETS A

SHOUTOUT ON OCM’S MEDIA ASSETS WITH AN AVERAGE REACH OF 3-10K PEOPLE.

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

LET’S MOVE SOME KOPIPARTICIPATING OUTLET’S COMMITMENT• TO PROVIDE 3000 FREE COFFEE | T&C

APPLY

• ALLOW FREE MARKETING COLLATERALS FROM NATIONAL COFFEE MOVEMENT+ KOPI PASS TO BE PLACED AT THE OUTLET I.E. BROCHURE, DECAL, OR PULLUP BANNER (IF SPACE ALLOWS)

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass

IF THAT HAS SPARKED YOUR INTEREST…THEN LET’S MOVE SOME KOPI!

Join the movement at: http://www.nationalcoffeemovement.com

© 20156THE NATIONAL COFFEE MOVEMENT . ONCOFFEEMAKERS . kopipass