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Nataša StuperScience Communicator

Networking as a Key Element of Networking as a Key Element of Innovation and Technology TransferInnovation and Technology Transfer

Why scientists should care about science Why scientists should care about science communication?communication?

● A social responsibility to inform the public, the media and the stakeholders where (and how) their scientific data should be used

● To share the scientific excellence and the innovation of a science institution

● To create a new ties between research and industry

● To show how the outcomes are relevant to our everyday lives

● To create in the public a positive attitude toward the science and its results

Science, share it

Science Science meetsmeetsBusinessBusiness

Craig Venter, Craig Venter,

The Human The Human Genome ProjectGenome Project

Try to search funds, but think about becoming the manager of yourself

How can I bring science to the public?How can I bring science to the public?

Crucial questions: Is my research relevant for:

● just the scientific community?● industries or other investitors?● general public? ● policy makers?

The way of sharing your results depends on your target

Scientists

Industry (societies, publishers)

Institutions

Government

Non ProfitGeneral public

Who to target?Who to target?

● Focus on objectives and target audience

● Focus the attention on national and regional authorities and other public and private funding sources to the needs and eventual benefits of (your) research

Communications toolsCommunications tools

- Press Release

- Publications: articles, conference proceedings, books

- Events: conventions, seminars, workshops, exhibits and conferences

- Campaigns: multimedia presentations, video, advertising

- Internet, social networks

- Open access scientific publishing

CGIAR Climate

Publish a summary of your results and information about your projectPublish a summary of your results and information about your project

Communication is not something that you give to someone as a task on the side; it’s really one of the most important aspects of running a successful project

How and Where to communicate?How and Where to communicate?

Disseminate your results through different channels Disseminate your results through different channels

How and Where to communicate?How and Where to communicate?

Engage the public, the media and stakeholder in the projectEngage the public, the media and stakeholder in the project

How and Where to communicate?How and Where to communicate?

poptech

Ensure continuity and up to dateEnsure continuity and up to date

How and Where to communicate?How and Where to communicate?

Enhance your reputation and visibility at local, national and Enhance your reputation and visibility at local, national and international levelinternational level

How and Where to communicate?How and Where to communicate?

runneralan2004

Food Science: a “sexy” topicFood Science: a “sexy” topic

Create a bridge (a strategic communication) between Food Science and Public Perception in a language with which the consumers can relate

Media have to explain and understand the process, not just present the finished product

Educate and inform Consumers

We all have an intimate relationship with food: it is a primary, everyday part of our lives...

Sara Maino

When scientists are silent or don’t know how to communicate, you can ensure science does not win

Food between tradition and innovation: are Food between tradition and innovation: are biotechnology an evil?biotechnology an evil?

Consumers’ innovation acceptance is too law: a lack of trust and a lack of knowledge of appropriate methods and skills

Communicating food-related risks

Bad communication

Sharing Science Research in the Age of Digital Sharing Science Research in the Age of Digital MediaMedia

Today the multimedia content is the norm and not the exception

Science_2.0

Build your Science NetworkBuild your Science Network

Involved the stakelhoders and the public in your project

Communication is a way to keep all partners actively involved in the project

To amplify your work

To collaborate with others and share ideas

To advance the public understanding of different science issues

To ensure a fast project dissemination

To amplify your work

Networks of Scientific ResearchNetworks of Scientific Research

Researchgate

The SCOPE Network

Graphene Week

Anthropology of Social Networking Research Projects Directory

Communication 2.0: the importance of digital Communication 2.0: the importance of digital mediamedia

If you're not online, you don't exist

Building and maintaining an online presence and an online science agorà will enable you to reach out directly to the public and to the stakeholders

ScienceOnline

Examples of good practice Examples of good practice

www.frionline.it

Glifeprogram

Nutrigenefood

www.asoltech.it

Thank you!Thank you!