nap expo 2015 communicating naps to multiple stakeholders

Communicating NAPs to Multiple

Stakeholders

Sameera Savarala

Matthew Viens

Zena Grecni

Agenda

16:30 – 17:15 Presentation on Humanistic

Communications

17:15 – 17:30 Question and answer

17:30 – 18:15 Small Group Breakout Session

18:15 – 18:30 Report Back and Next Steps

Outline

1. Mozambique Case Study

1. What is Humanistic Communications (HC)?

1. What does HC accomplish?

1. How can HC help?

1. Developing a HC Framework around NAPs

1. Success Stories

ARA-SUL, 2000

Mozambique Floods

March 2000

National Disaster Management Policy

• Focal points at all levels for all types of activities

• Manage disasters

through multi-sector capacities

• Active involvement

of civil society in responding to national disasters

Source: AP, 2000

National Council for Disaster

Management

World Bank, GFDRR (2014)

• 2007 – two days advance warning, disbursed

US$5 million

• 2008 – five days advance warning, disbursed

US$3 million

• 2011 – ten days of warning, disbursed less than

US$1 million

Notable Improvement Over Time

Source: Reuters, 2013

World Bank, GFDRR

(2014)

The State of Climate Change

Communications

Information

Deficit

Information

Surfeit

Data first: Give

enough information

and change will come

Drama first: Encourage

thinking and action

based on rhetorical

information and

emotional response

IPCC News

Coverage

Moving Towards a New

Paradigm

Information

Deficit

Information

Surfeit

Data first: Give

enough information

and change will come

HUMANISTIC

COMMUNICATIONS

Drama first: Encourage

thinking and action

based on rhetorical

information and

emotional response

What is Humanistic

Communications?

• Centers on humans and their values, capacities,

and worth

• Differing perceptions of risk

• Disaggregate to reaggregate

AP, 2000

BBC, 2000

What Does Humanistic Comms

Help Accomplish?

• Promotes multi-stakeholder engagement to

drive on-the-ground actions and outcomes

• Communications as part of the solution, not

communicating a solution

National Dialogue on Climate

Change and Food Security in Egypt

• Identify the most vulnerable

zones/communities

• Use indigenous knowledge and

coping/adaptation mechanisms

• Mobilise government and civil society

Value-Driven Narratives SCIENCE MEDIA POLICY BUSINESS

Accurate Dramatic Realistic Actionable

Qualifying Engaging Speaks to Need Speaks to Revenue

Highlight Uncertainty Highlight Certainty Highlight Risk Highlight Benefit

Cautious Certain Careful Candid

Build Case for Further Research Build Audience and Interest Build Constituency Build Business Case

Objective Persuasive Popular Visionary

Generate Understanding Generate Ratings Generate Momentum Generate Shareholder Interest

Steer Clear of Policy Commit to a Conclusion Commit to Policy

Recommendations Build Science-Based Business

Scenarios

IPCC Social Media Project

NGOs:

Does your organization work to empower indigenous

communities and spread local knowledge? Join the

live tweet session/Skype session/etc. with IPCC

scientists HERE (link) to find out how climate change

gives you that opportunity!

IPCC Social Media Project

Business:

Don’t miss out on the next new wave of innovation:

private-NGO partnerships #2isbetterthan1

#ClimatePartnerships

Summary

● Humanistic communications:

○ Combines sound science with drama and emotion

○ Is based on human values, capacity and self-

worth

○ Uses tailored messaging to reach multiple groups

○ Can help facilitate collaborations that drive

outcomes

How Can Humanistic

Communications Help?

● Relevant to all involved

● Facilitate timely, multidirectional flow of

information

● Support those living through crisis and vision

alternative futures

● Engage supporters

Developing a Communications

Framework

Initial steps:

1. Identify stakeholders / partners

1. Identify difficult-to-reach groups

1. Describe the values of each group

Developing a Communications

Framework

● How does information flow?

● Where are the gaps and bottlenecks?

● All of these are components of communications

strategy for each group

Components of a

Communication Strategy

Adaptation Partner

Group

Values

Value-base Narratives

Current Sources of

Information

Key Messengers

Gaps/Opportunities

Examples of Successful

Communications Strategies

• The Djibouti-East Africa Environmental Communication

Initiative

• ERO Summit 2015 - Public and private sector leaders

propose impactful and profitable solutions to

environmental challenges

Djibouti

Thank You

Sameera Savarala

Candidate, Master of Environmental Management, ‘15

sameera.savarala@yale.edu

Matthew Viens

Candidate, Master of Environmental Management, ‘16

matthew.viens@yale.edu

Zena Grecni

Candidate, Master of Environmental Management, ‘15

zena.grecni@yale.edu

Value-Driven Narratives SCIENCE MEDIA POLICY BUSINESS

Accurate Dramatic Realistic Actionable

Qualifying Engaging Speaks to Need Speaks to Revenue

Highlight Uncertainty Highlight Certainty Highlight Risk Highlight Benefit

Cautious Certain Careful Candid

Build Case for Further Research Build Audience and Interest Build Constituency Build Business Case

Objective Persuasive Popular Visionary

Generate Understanding Generate Ratings Generate Momentum Generate Shareholder Interest

Steer Clear of Policy Commit to a Conclusion Commit to Policy

Recommendations Build Science-Based Business

Scenarios