naked wines social ecommerce model

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Truly social

What is the difference between...

– a 2.0 website, and...– a 2.0 business?

• There are lots of 2.0 websites, running on medieval business models

• But there are very few 2.0 businesses...

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So what is a 2.0 BUSINESS?

• It is a business that...– uses the power of the net to get 000’s of

people together...– to do something that they could not achieve

on their own

• In other words... A business that could NOT exist without the power of social networking

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What are we?Naked Wines is an online wine market where...

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Wine drinkers INVEST in independent

winemakers

And get PREFERENTIAL prices in return

How does it work?

The earlier you buy an air ticket, the cheaper it is – same with wine

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Is that really new?After all selling wine cheap is as old as wine itself.

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The difference is that, at a time when winemakers are going bust all around the world....

OUR winemakers are thriving...

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Why does it work?Because only 30p of the money you spend on wine is wine

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Wine

Dead moneySelling, marketing, logistics,

bad debts, storage, handling...

Taxes

So what can we do that others can’t?

• Since our launch in Dec 2008, we have recruited 100,000 new customers...

• Who invest between £600k and £800k a month, for us to invest in winemakers...

• Who, because their wine is sold before it is made, cut their costs between 25% and 65%...

• Which we pass back to our customers

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The magic ingredient is Nakedness

(Defn: Being transparent way past the point of discomfort)

Which means...

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Customers don't need to guess which wines are goodBecause 000’s of others have done it for them

• We show what % of people would buy the wine again

• It’s relative value for money

• And what other people actually say about it

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Our customers choose the wines...

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Our customer PRICE the wines...

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We tell you which wines you will like...

AND more importantly, the wines you won’t like!14

And finally, what makes US innovative?

• It is not the work of one savant - It is the whole company

• Anyone can suggest anything...and they do!• We don't debate...we prototype• If you believe in your suggestion enough to

mock it up and show it to some real customers, we’ll test it

• That means we can be daring, AND safe, at the same time

• So we can innovate...constantly• And that’s what we all left our jobs for!

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