nae dna: what's in a name?
Post on 26-Jun-2015
102 Views
Preview:
DESCRIPTION
TRANSCRIPT
NAME DNA
A Compelling Approach to Brand Naming
What’s In A Name?
A whole lot. Its an identity. In some cases it says who you are and where you are from.
It gives an insight into your history and reputation in some instances.
Imagine a politician called Judas.
So a name can become a liability or where properly applied an asset.
It must also stand the test of time and cut across cultures just as Judas has for over 2000 years.
Name DNA provides the building blocks and offers best results.
DNA Detectors
The perfect name is easy to spell and pronounce.
A, B, C.
Clarity
With a perfect name, nothing gets lost in its translation/transliteration regardless of what language your markets speak.
Emotive
A perfect name captures both verbal and non-verbal perspectives e.g. feeling, smell, taste.
Differentiates you from your competitors
Stand Out
The perfect name is durable and elastic across time and cultures.
Durability
If it uncovers a wealth of ideas and direction, it is a perfect name.
Jackpot!
You immediately feel a connection to a perfect name.
Brand Connection
A perfect name is often flexible for creative usage
Flexibility
Positive
Energy
Uncomplicated
Simplicity
Memorable
Unforgettable
Sonorous
Musical
The right name for your brand, does more than just identify.
It speaks of the personality, the essence of your company and its products.
Essence
The perfect name differentiates – it is not cliché, it does not say “me too”.
Stand Up & Out
The perfect name is unique and “ownable” - it can survive the most rigorous trademark screening.
Unique
The perfect name often emerges from your first instincts – it sometimes the most obvious choice.
Instincts
The perfect name becomes a valuable and tangible asset.
Name as Asset
The perfect name communicates the personality of your product.
Proper Communication
The perfect name becomes a great brand without trying too hard.
Name As Brand
The perfect name transcends geographical boundaries, is culturally appropriate and communicates effectively across languages.
Trans Barriers
When a person hears your name for the first time he/she carries some feelings/subliminal reactions.
It embodies certain values and echoes already residing in the mind.
Connection
The perfect name has perfect rhythm.
Harmony
The perfect name communicates the essence of your company. Its products, its services.
Soul
The perfect name communicates without overstating or shouting.
Subtlety
The perfect name helps your brand out in the crowd.
Brand Apart
The perfect name is relevant.
Relevance
The perfect is affirmed by a smaller and more efficient research effort.
Confirmation
The perfect name can spell success for your company.
Success
The perfect name is often a brand new word or a phrase – coined to communicate volumes about who you are.
Innovation
Blueprint
The perfect name is a conceptual blueprint for your marketing communications.
Foundation
The perfect name is the foundation of all your marketing efforts.
Brand Support
The perfect name sings the praises of your product.
The perfect name is extensible, capable of expanding with you as you grow.
Extensible
Thank You
top related