nab business / euro rscg. finance sector and brands as broadcasters

Brands as BroadcastersBrands as BroadcastersNick BoltonNick BoltonGM MelbourneGM MelbourneViocorpViocorp

EURO RSCG / NAB EURO RSCG / NAB Digital NativesDigital Natives22 September 201022 September 2010

What is Viocorp?What is Viocorp?•Australia’s leading online video technology companyAustralia’s leading online video technology company

What is ViocorpWhat is Viocorp• Formed in 2002Formed in 2002

• 72 staff across two offices72 staff across two offices

• SaaS based philosophySaaS based philosophy

• Utilise the Akamai networkUtilise the Akamai network

• Award winning locally and overseasAward winning locally and overseas

• NAB partner (NAB Broker, Academy, Aviva , MLC)NAB partner (NAB Broker, Academy, Aviva , MLC)

• Many world firsts (Vatican, YouTube, HTML5, Catch up TV)Many world firsts (Vatican, YouTube, HTML5, Catch up TV)

Total global internet trafficTotal global internet traffic

Consumer internet trafficConsumer internet traffic

Consumer video trafficConsumer video traffic

Mobile internet trafficMobile internet traffic

Beyond 2014Beyond 2014

Australian appetite July 2010Australian appetite July 2010

4 out of 5 4 out of 5 Australians viewed online video (81%)Average of 7hours online video viewed per Average of 7hours online video viewed per month by an Australianmonth by an Australian970m online videos viewed970m online videos viewedAverage viewer watched 90.8 videosAverage viewer watched 90.8 videos

The industry nowThe industry now

1st layer - Free1st layer - Free• Free to viewFree to view

• Advertising supportedAdvertising supported

• Short contentShort content

• Tough to monetiseTough to monetise

• Tough to controlTough to control

• Market shakeout comingMarket shakeout coming

2nd layer - Corporate2nd layer - Corporate• Content viewers will not Content viewers will not

pay for contentpay for content

• Content owners will pay to Content owners will pay to have content deliveredhave content delivered

• Corporates, government, Corporates, government, sports clubs, churches, etcsports clubs, churches, etc

• Brand, stick, engage, buy, Brand, stick, engage, buy, sample, interact, network, sample, interact, network, leverage, leverage,

3rd layer - Premium3rd layer - Premium

• Niche contentNiche content

• Content more easily Content more easily ‘monetised’ ie viewers ‘monetised’ ie viewers prepared to pay for contentprepared to pay for content

4th layer - Broadcasters 4th layer - Broadcasters • Multiple revenue sourcesMultiple revenue sources

• Probably a traditional Probably a traditional broadcast model sitting broadcast model sitting behind it behind it ...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...

Video value chainVideo value chain

CommercialisationCommercialisationBrandBrandDuration / PermanenceDuration / PermanenceEngagementEngagementPost-event follow upPost-event follow upCommunity and networkingCommunity and networkingSpeed to marketSpeed to marketGeographical dispersionGeographical dispersionLeverage into call to actionsLeverage into call to actions

– subscribe, try, purchase, join, – subscribe, try, purchase, join, Lead generationLead generation

Principles of MonetisationPrinciples of MonetisationAdvertisingAdvertisingSponsorshipSponsorshipPay-per-viewPay-per-viewSubscriptionSubscriptionContent syndicationContent syndicationCross-platformCross-platformBranded contentBranded content

What is Viocorp?What is Viocorp?Australia’s leading online video technology Australia’s leading online video technology companycompany

ProductsProductsViostreamViostream Online video platformOnline video platformVioCastVioCast Video and slidesVideo and slidesVioAdVioAd Dynamic video ad servingDynamic video ad servingVioTVVioTV WebTV portalsWebTV portalsVioMediaVioMedia Rich media CMSRich media CMS

Professional servicesProfessional servicesLive and on demand video productionLive and on demand video productionFront and beck and developmentFront and beck and development

Social TVSocial TV

ResourcesResources

• www.videonuze.comwww.videonuze.com

• www.streamingmedia.comwww.streamingmedia.com

• www.reelseo.comwww.reelseo.com

• www.newteevee.com www.newteevee.com

Question timeQuestion time

Nick Bolton, GM MelbourneNick Bolton, GM Melbourne

e: e: nick.bolton@viocorp.comnick.bolton@viocorp.com

m: m: 0412 1017260412 101726

t: t: @nickybee99 / @viocorp@nickybee99 / @viocorp

www.slideshare.com/viocorpwww.slideshare.com/viocorp

www.facebook.com/viocorpwww.facebook.com/viocorp

www.viotv.comwww.viotv.com