n e w s walk 04 ang_web
Post on 30-May-2018
220 Views
Preview:
TRANSCRIPT
-
8/14/2019 n e w s Walk 04 Ang_web
1/5
-
8/14/2019 n e w s Walk 04 Ang_web
2/5
Si.mobil-Vodafone prepared an attractive offerfor their Orto Smart target group also this
summer.Free phone calls during weekends,halfa year of free subscription and the possibility ofbuying a new mobile phone every six months.In the transfer of the companys marketingmessages,Si.mobil wanted to remain just asunconventional and free-thinking as theiryoung customers and so they opted for a
somewhat different advertising campaign intwo parts.
First part - Characters
The first part of the campaign focused on
showing that everyone of us is hiding an ortoside,youthful, unburdened and free.Since wewanted to bring orto close to the young,wegave it life,put a face on it,formed personalitiesand thus the Orto Smart characters were born- Jackie (a star and a femme fatale),DJ (the
best doerof records in the land),the ubidubabes (the hottest dancers in town),Bori (a
surfer,party-goer and charmer) and Frenki (achilled-out guy who has chicks flocking around
him).These are the characters appearing inthe summer TV advertisement.The campaignencompasses a wide range of ATL and BTLmaterial,through which we wish to transfermarketing messages to the young in aninteresting way and at the same time involvethem in the whole process.
Audition
We invited the young to catch their orto sideon tape and apply for the audition.And so theydid! They were sending in their orto video clipsand photographs and,besides,they also had to
convince their friends to give them their vote onthe www.ortosmart.si internet portal.Twentymost popular members of the Orto Smart groupthen had to reveal their orto acting talent alsoin front of a jury at the Arena Vodafone live!centre in Ljubljana.And so real Orto Smart
stars were born and they lent their faces to the
characters and performed in Si.mobils autumnTV advertisement.
Second part - Orto Stars
With the autumn TV advertisement,when themarketing messages - we make free phone callsduring weekends and send free SMSs all weeklong- are being transferred in our stead by thenewly appointed Orto Smart ambassadors,the
second part of the campaign has begun.Alsoin this second part there is a great emphasis onthe use of the Internet portal,where the starswrite their blogs and chat away in the Internetchat-rooms;besides,there is also a vote takingplace for the best-loved Orto Smart star.
Si.mobil-Vodafone proved that an effectiveadvertising campaign can be created ina completely different way,through funand laughter,since they actively includedtheir target group into the entire campaigninstead of merely bombarding the group withmarketing messages.
Last week I took part in a meetingfor the European Association ofCommunications Agencies (EACA) in
Brussels. It was traditional, in termsof the time and the place of the event.What last year's and this year'smeetings have in common is a series ofconstant themes: the evaluation oftrade marks, marketing, the agency's
work and the consequential work ofthe brain, public competitions, bans inadvertising, and what these kinds ofbans actually bring about, and howmuch money the agency and clients lostat different competitions. Now, the Web
2.0 theme has also become a constant,and with that comes quite a mouthful;namely, how to introduce any kind ofinitiation of rules an d/or regulationsin this area.
Themes that we have seen in the past alsoreappeared when we spoke about othermedias. For example, how digital mediasinfluence human behaviour, is self-regulationin the digital world even a real possibility,how to manage e-content, etc. Self-regulationin particular was the most f requently usedword, often appearing at our meetings. Inthis area Great Britain leads the way, with anentire series of documents concerning goodpractice, which should serve as a referencefor the professional activities of all involved -from the level of maturity of the participants,the position of the branch, trust and eventhe thing on which it all depends, how thesedocuments really come to be.
The Slovene position is unique because of thetripartite nature of our Advertising Chamber(media, advertisers, and agencies are allassociated under one roof). Our tripartitenature can be seen as something that slowsus down, but it can also be understood as anopportunity, since accepted agreements aresomething that we, inreality, accept withthe consensus ofall involved sides,and only then dowe bring themto life. If webelieve in onedialogue, thenit naturally
makes senseto perseverein this
way. We are also unique, because each ofthe three sides co-operates and contributesto the common result of the Chamber on acompletely voluntarily basis, each one inaddition to it's own regular work. So, it ispossible that this aggravating environmenthelps us in the time we live in, to tr ulyunderstand our professional areas, as well aswider and narrower social occurrences. Theresult of the co-operation of our branches,is, not to mention the others, four m aindocuments (Competition, The Brief, TheAssessment of Communication, and TheStructure and Remuneration of AgencyServices), which also came into being due tothe stimulation that arose from our Britishcolleagues and their work.
ONE WORLD, ONE THEMEIt is interesting that some themes can becommon and equally understandable (or not)
across the entire world. In Great Britain theydetermined that during the assessment of acompany 45% of financial analysts take intoaccount merely financial indicators, while55% also take into acc ount non-financialones. The majority desires more diverseinformation, but they do not understandmarketing. McKinsey, with research doneamong numerous companies, confirmed theweakness, or the powerlessness, of marketingwithin a company: Marketing is seen asexpensive and "immeasurable", it does notspeak the same language as the top-staff,does not see the big picture in the businessfield, and people who work in marketing areseen as "flower arrangers" (in Slovenia wewould call them sellers of fog). The averageworking period for a marketing director inthe US is two years, in Great Br itain three.A truly big long-term concept in this workcannot exist, or can it?Hmm, then we come across exceptionalmarketing and communicationbreakthroughs, about which financialanalysts undoubtedly speak of using non-financial indicators. The campaign for O2,
which also received the highest awardfrom the British Agency IPA
in the year 2004,increased
their investment by 60 times. They sold O2to the Spanish telecommunications operatorTelefonica in the year 2004 for a cool 18billion pounds. Then there is the example ofthe purchase of Gillette by P&G, where outof the 31 billion pounds 27 billion will be tiedto intangible assets (trade marks, relationsand patents). How much are brains and ideasworth in this case?
BANS ALWAYS SOLVED ... VERY LITTLEA constant theme in our meetings is alsothe more and more frequent bans, or limitsplaced on advertising in more and morecategories. First with alcohol and tobacco,then with food, and the automotive industry.Much research has been carried out in severaldifferent countries, and it all confirms thatprohibition alone never solves anything. Itis only a singular action, often a tool in thehands of politicians, and in no way solves
something like poor eating patterns in afamily, for example. However, it seems tosome that merely with a prohibition we easilycleanse ourselves of everything bad that ishappening in our society. Colleagues fromGreat Britain, Poland, Russia, and France arelooking for ways to a single common ground -trust among co-workers, trust in the field.
DO WE TRUST?All of us together, in some countries to alesser degree (where they also already tookthe copyrights), and in others to an evensmaller degree, still continuously haveproblems when it comes to the estimationof expenses for one item in par ticular: TheIdea (or the brain). The more we invest in ourown knowledge from the fields of marketing,communications, psychology, sociology,design, management... (there are many ofthese proficiencies, aren't there?), the closerwe will be to the Idea, and the more we willappreciate and respect it.In the end, basically only one thing matters:we work with people, whom we trust. Clientswork with the agencies, and agencies withthe clients. We usually achieve our greatestsuccess as a result of trust. Oftentimes we actcompletely different in our professional lives.We do not trust or respect anything, and weexpect success. Hmm, this is close to that nice
little definition of insanity, which goes:when you do the same thing
over and over and
expect differentresults, that is
insanity.
pela oblak Director LUNA\TBWA
HOWMUCH...FORTHEBRAINS?
Si.mobil Luna\TBWA
WE ARE ALL A BIT ORTO
-
8/14/2019 n e w s Walk 04 Ang_web
3/5
ewspaper publishing house Deloed to support the weekly magazine
with a sales campaign which enabledrs to receive Mag for two weeks free
arge,simply by sending back a specialon or calling a designated phone
number.The campaign was supportedwith a television telop,printed
advertisements and banners in theDelo editions - all of which werejoined by a powerful slogan:Mag.Exceptional every week.
rst weekend in September saw a two-elebration for children and their parents,
by the Beiersdorf company in front ofubljana cinema complex Kolosej. Thet, which has a years-long tradition in thehbouring Austria, took place on Slovenend for the first time - thus we were givenhance to plan everything, from the naming
e event and communication means to thee of the celebration.
ous activities for children of all agestaking place all day long and includedpainting for children, creative activities paper and glue, puppet-making, dance
shops, preparation of a fashion show
orming shapes from balloons. Moreover,ren were able to enjoy themselves onational equipment suchs never before been seenvenia. The children wereenthusiastict the
rens rodeo
and surfing-simulator; the dragon-shapedtunnel, the climber-slide, and the pool filledwith balls for the youngest were also popular
with the children. The fun parents and childrenwere having with the creative activities in thetent, on the recreational equipment and inthe refreshments corner was further livenedup with the daylong events on the stage, led
by the actor Gaper Ti. Thus Saturday wasconcluded with a concert by Romana Kranjan
and Sunday with a performance of the ukimusic group. The common thread of thetwo-day celebration was a raffle, the winningsof which were in full given to charity causes, tothe Nikoli sam (Never Alone) project run byZveza prijateljev mladine Slovenije that offers a
safe haven to children every afternoon, wherethey can usefully spend theirfree time. Together with the
NIVEA brand we thus carryon with its mission of socialresponsibility in the local
environment.
NIVEA FAMILY
CELEBRATION
Thecolonandrectalcancer,a silentkiller,isthesecondcommonestform ofcancer inSlovenia
andatthesametimethesecondcommonestcancer-relatedcauseof death.Nevertheless,ahope forrecuperationremains,since thefurtherdevelopmentof thedisease canbepreventedifdiscoveredintime.Tothisendanationalprogrammeofscreening testsand
earlydiscoveryof thecolorectalcancer wasestablished.Theprogramwas giventhe nameSVIT,accompaniedbythe sloganItstime tothinkaboutyourselves,asa symbolofa newbeginningandahopefora brighterfuture.Besidesthe verbal,alsoa visualconstant
wasdefined, focusingon theobjectandthemethodof thescreening tests.Fromthesetwo elementsa signwas constructed,whichrepresentsa styliseddepictionof theexaminationofthecolonaswellasthe
letterS,theinitial ofthe programmesname.Sincethe matteris highlydelicate,a
considerableemphasiswas placedonrelaxednessand positivity.Acommunicationstrategy
hasbeenpreparedforthefollowingtwo years-in theinitialphase,ouraimistoincreasethepublicsawarenessofthediseaseandbuildon therecognitionofthe
SVITprogramme,withthe helpofastrongPRsupport.Sothis monthSVITfoughtits firstbattleanda pressconferencewas held,forwhich weprepared aninformationbrochure,mapsand penguins.In addition,theprogrammewasgiven publicsupportfrom
theSlovenianPrime MinisterJanezJana, theSlovenianMinisterof HealthAndrejBruan,thememberof theEuropean Parliamentandpresidentof theMAC EuropeanParliamentwork
groupLojzePeterleandthepresidentoftheRSParliamenthealth committeeLjubo Germi.
We were faced with anotherinteresting challenge when we had
to present the NLB Prvi raun (the
first bank account) to the young,agedfrom 10 to 18.The young of these agesare going through a rebellious period,
a period when they are trying to findtheir own place under the Sun - which is
by no means an easy task and therefore
also getting their attention is an extremelydifficult task.This is why we developed anidea the young can identify with since the
advertisement is not a classic advertisement,but an excerpt from a day of the young.TheTV advertisement is deliberately shot in the
street style,not complicated,in a singleframe.The advertisement concerns variousgreetings or handshakes.A greeting is nolonger just that,it is almost a ritual amongthe young,since it represents a way to showconnectedness and friendship with onespeers. The TV advertisement certainly is lively,
appealing,and close to the generation we areaddressing.
IERSDORF Luna\TBWA
lo Luna\TBWA
MAG. EXCEPTIONALEVERY WEEK.
ThisAugust,Disney/PixarAnimationStudiosbroughtananimated filmtitledRatatouilletoSlovenecinemas. Theanimated characterstellthestoryof aloveableratnamedRemy,whowishesto becomea chef.Followinganincredibleseriesofevents,hemanagesto dojustthatandhe becomesthechefofa well-
knownParisianrestaurant.Since cheeseisfrequentlyfeaturedin thefilm,we decided,alongwith theLjubljanskemlekarne dairy,tocooperateinthepromotionofthefilmwiththeJotcheese.Evenmore-in ascenefromthefilm
theleading characterRemyalmost loseshis lifeforapieceofcheesehe cannotresist-so wesaidtoourselves:This Jotcheese reallyis to-die-forgood!Thisideathusbecamethebasisforprintedand televisionadvertisements,postersinshopsandstickersforthe Jotcheese.Atthefirstshowingofthefilmwe preparedanevent
infrontofcinemas,wheretheaudienceandpassers-bycouldhavefun,theyweregivenfoodandinvitedtotakepartin acompetitionthatbroughtprizes,to-die-forgood!
Who is afraid of high heels? Who is afraid ofa 100-metre sprint on ten-centimetre heels,the most unusual athletic event sponsored by
the Hansaplast brand? The high heels in theprinted advertisement seemed frightening,reminiscent of Dante and even more of the
painting Crucifix,created by the lastByzantine painter Cimabue,
where Jesus looks like a worm sliding off thecross.That women dare to put on high heels,let alone run wearing them,thus becomesan even more remarkable feat - with a little
help from Hansaplast.The brochure,shapedlike a shoe-box,bears the words: You maynot particularly like the colour,but comfort isprovided for.
A woman is standing in front of a mirror.What is she to wear? A typical situation withan atypical continuation.There is a newfashion accessory in town,one that governseverything that a woman wears:Nissan
Micra.Hercommand
is:Strike a pose!Why should only consumersbe demanding and capricious? Thephotographer Saa Hes made sure that thebillboard speaks also to men.Since the most
beautiful dress is still that which sooner or
later slips off the body.
BEIERSDORF Luna\TBWA
IT'S TIME TO THINK
ABOUT YOURSELVES!Have you ever seen cars dancing ballet? InSeptember,Renaults cars,the safest groupof cars in the world,began dancing only for
you on your television screens.The balletperformance was an introduction to Renaultsautumn campaign called Varnost (Safety),withwhich we called attention to eight models of
cars that received five stars at the EURO NCAPtests.Besides, the campaign drew attentionof the consumers to Renaults involvement
in an educational programme for pre-schoolchildren,dedicated to safety in traffic,calledKolesarki (Little cyclists).
Safe with
Renault
For six years,Renaults experts planned,pondered,tested and designed - all that,justso that we can now introduce perfection toyou perfection for the demanding - the newLaguna.The launch of the new Laguna was
commemorated with a special event for theemployees,where the representatives of theRenault Nissan Slovenia company introduced
also the new identity of the Renault brand.Itis now based on three key values: humanity,trustworthiness and an inspiring spirit ofthe brand.Car enthusiasts,especially thedemanding ones,could go for test drives
organised at sales locations and they couldalso take part in an exclusive event at the opendoors day.
Renault Luna\TBWA
Simply perfect
Renault Luna\TBWACindi Slovenija Luna\TBWA
Ljubljanske mlekarne Luna\TBWA
To-die-for good!
NISSAN Luna\TBWA
NLB Luna\TBWA
The fashionable
Micra
the coolest
bank account!
Afraid of
heights?
-
8/14/2019 n e w s Walk 04 Ang_web
4/5
The idea for the self-promotional campaignwas born at the European TBWA\ meetingof product managers in Brussels.The initialbrief of the meeting was:What is it that setsyour agency apart from others?.Luna\TBWA\Sarajevo agency found the inspiration for its
idea in the Takken game for the PlayStation 2games console.The main goal was to portraythe agency as a unique whole,composed of
completelydifferent,
creative individuals with unimaginable powers,who are always ready for action,ready to fightfor their ideas If you think your agency is tobe set apart from others, wait till you have metthe Lunatics They created mini posters andhanded them out to their existent and possiblefuture clients.The campaign encompassed
more than 170 companies and the response wasoutstanding - in just ten days the agency got a
new client.
The story began in the late 1990's when thepopular Japanese car manufacturer Nissanfound itself in the red.When Carlos Ghosntook over the management of the Nissanbrand in 1999,his first undertaking was thereorganisation of the company.He got rid of
old silos which divided various sectors of thecompany and implemented cross-functionalteams,joining people from the various sectors.The alacrity of radical changes within Nissanunder the influence of the new managementwas incredible,even alarming to outside
observers.In spite of warnings,Ghosn wasfirmly convinced that defying conventionswas just as important as following them,andhe thus opened the Japanese market to globalideas and influences.
In 2001, Ghosn announced also an ambitious
advertising mission which was to lead thecompany in the future:One brand,one voice.The most important date since Ghosns arrivalwas 2 September 2004,when he announced thearrival of six new models of cars.
But what really took the breath away fromeveryone was Ghosn saying these words:SHIFT- the only word that captures the passion and
dedication which will help revive the Nissanbrand and which will remain to be the drivingforce behind the brands success also in thefuture.Everything we touch,we shift.Andeverything we shift,we try to make better.Withthe philosophy behind the word SHIFT,Nissanchallenged the world to change its relationship
with the brand;the company itself changed itsentire approach to the manufacturing and thesales of cars in light of the word.As Ghosn putsit:Change is what we are and the way we work.Once you change your point of view on reality,amazing things can happen.
The SHIFT_campaign began in the UnitedStates,along with the launch of the new Zsports car.Once advertisements for the 350Zappeared in the media,bearing titles such asSHIFT_dreams,the rules of conventional caradvertising collapsed.Instead of the traditional
images of sports cars speeding along wet roads,the elegant and daring campaign was basedon black-and-white photographs of motionlesscars.Television advertisements ensued,based
on the following words:A SHIFT can changea person.A life. The world.Or it can simply
change the way how you move through it.
Accompanying these words were portraitsof various kinds of people,challenging their
expectations:a woman boxing;an elderlycitizen doing athletics;a man with no legsclimbing.The intention of these images was toencourage consumers to follow the companyslead and change some aspects of their own lives.
The philosophy behind the word SHIFTpermeates all aspects of the Nissan brand eventoday.Ghosn says that he is proud of what theyhave achieved in the company,but he is byfar not satisfied with what they are,since thatwould mean that they consent to status quo.
So,to everyone reading these words:Wheneveryou feel too comfortable,its time to SHIFT!(Carlos Ghosn).
On15. and16. September,BandidosPoweraccompaniedthefinal ofthe mountain-bikingworld championship,takingplaceonthe Maribormountainrange Pohorje,inthecompanyof 23,000visitors.WiththeslogansRideonpowerandZgrabiga(Grab
it),BandidosPower appearedat theopening,whereparticipantsdrank tothe beginningofthelastraceoftheworldchampionship.Allthetimeduringthe race,BandidosPower cheeredthemountainbikers onwith billboardsplacedalongthetrack;itcouldbeseenon thestartnumbersofallparticipantsandona billboard
nexttothewinnerspodium.Itsnameandmottoembellishedthe shirtsof thesecurity
guards,the volunteersstandingalong thetrackandothersupportstaff,aswellastheclothingofthe beautifulhostesseswhom BandidosPowerbroughtalongtotheevent.Itmadean
appearancealsoonabillboardin thepresscorner,whereinterviews withthe bikerstookplace(soBandidosPowerjoinedthebikersonallphotographs).Neverafraid ofa challengeitself,
BandidosPowerlikes
tochallengeothers.Thatiswhya mechanical
bullwasplacednexttothecentrestageatthefinishingline,wherevisitorswereabletotesttheircourage.All whotested themselvesinridingthebullweregivenaBandidosPowertoquenchtheir thirst,and thefinalists competedforalargeprize.
BandidosPowerrecorded acomplete victoryinthelastraceofthe finalofthemountain-bikingworld championshipbystanding onthewallride(forallthosewhoarenotfansofbiking- thisisa kindofa wallwhichbikersmountat fullspeedandpushfromtopropelthemselvesfurtheralong thetrack), which
meansthat allparticipantsof thisdiscipline
jumpedonit anduseditas aspringboard.Mostwouldtireundertheweightandspeedoftheworldchampionsand abandonthe wallrideinpain- butBandidosPowerisnotsaidtobefullofenergyfornothinganditsmottoride
onpowerisnottrumped-upaswell.BandidosPowervictoriouslyand proudlystoodits groundonthewalltilltheveryendand soitsbraverywasforever imprintedonthe photographsof
reportersand theaudience.
Creativity Magazine, a notable Americanmagazine dealing with the topic of creativityin advertising and design, each year publishesa report on the most successf ul and creative
agencies in the world. This year, TBWA\ madeit to the top of the list of the most creativenetworks.It seems that every year one of the TBWA\agencies especially stands out by doingsomething simply incredible and this in turn
helps to allow the creativity to flow freelythrough the entire TBWA\ network. This year,the office that stands out is most definitely theTBWA\Chiat\Day office from New York and itsemployee Gerry Graf - the former for being theagency with the largest number of awards andthe latter for being the creative director who has
received the largest number of awards in theworld.
And this is only the beginning of the listof complimentary titles because the NewYork office created not one, but two TVcampaigns to win the most awards, as well as
TV advertisements for Mars which took thethird, fourth and ninth places according to thenumber of awards received. At this point let usmention that Mars also took the second place in
the category of clients w ith the largest numberof awards.Besides Gerry Graf being named the best,creative directors Ian Reichenthal and ScottVitrone took second place in the category of
most awarded creative directors. More over,Scott Vitrone took also the second place amongmost awarded art directors, and Craig Allen andJeff Anderson took the third and fifth placesrespectively. The New York office can justly beproud also of the second and fifth places in thecategory of the most awarded copywriters, the
credit for which goes to Isaac Silverglate and IanReichenthal. The fact that a large number ofawards in the name of the whole network wasgiven to young talented young bloods f rom allover the world also cannot be neglected.For the New York office as well as the entire
TBWA\ network the awards and complimentary
titles certainly are a great honour andadditional proof that we deserve the leadingposition in the world of advertising. The awardsreceived and the success of the entire networkindubitably are a reflection of the great minds,the open hearts and the invaluable talent that
power the world of advertising.rend of eyebrow shaping is conqueringthe Slovene ground - since September, ad-renowned brand of eyebrow care andng, Anastasia Beverly Hills,is available
n Slovenia.unching the brands products onto thene market,the first step we took inommunication was a life-style press, where the art of eyebrow shaping wasled to us by the brand owner herself
stasia Soare,known as the queen ofow shaping in the Hollywood worldauty.The press event,taking placee pleasant ambiance of the Evropa
caf, was hosted by Blaka Mller Pograjc.Among those present at the event wererepresentatives of all key lifestyle media andsome notable Slovenes, such as
Miss Slovenia 2006 Iris Mulej and the winnerof the first Slovene Big Brother reality showAndrej Novak.The Anastasia Beverly Hills product line,represented in Slovenia by the Valens Int.company,is for the time being available atthe Nama and Maximarket department
stores. Within a short space of time,counselling and eyebrow shaping service willalso be available at the sales locations.
vertwoyearsnow,theSocietyofhomapatientshas beentrying toacquaintovenepublicaswellaspossiblewith
homa-a quicklyspreadingand, sadly,ndeadlyformofcancer- andtoinfluencearlydiscoveryof thedisease.Withthentionofmakingthesocietyanditsactionsrecognisable,we prepareda uniqueivesolutiontitledClassic photography
ssic symptomsoflymphoma?The titleernssix black-and-whitephotographs
whichatfirstlooklikea classicworkofart.Butinfact thephotographsdisplay symptomsoflymphomawhich,if discoveredin time,can
savea personslife.We preparednoticeablebillboards,brochures,postersand printedadvertisementsforthe society.Wetook theprojectclosetoourheartsandwesincerelyhopethatitwillaffecttheconsciousnessofpeopleandsohelpinthe discoveryoflymphomainitsearlystagesandinthe successfultreatmentof
lymphoma.
DISRUPTION STORY Luna\TBWA
Vikend,a supplementofthe newspaperDelo,distributeditstraditionalmedia awards- thepopularitygongs.This time,the locationof
theeventwasmovedfromBledtoLjubljanaandweparticipatedintheorganisationofthedistributionofthegongs,takingplaceintheFestivalnadvoranahall.Thehostoftheeveningwas AnjaTomainand theaudiencewasentertainedby LadoBizoviar,who sang
SaaLenderossongNegremnakolenainastylefollowingthatofJosipaLisac.MiaMolkchattedw iththe ever-criticalSvetlanaMakarovi.A partof theentertainmentwasalsoJureGodlersperformance- ina Mr. Bean-likestyle heshowed whatSlovenesilentmovies could
looklike,and,as Dr.Hanumak,he ponderedoverwhynotallradiopresentershavea speechimpediment.The readersof Vikendawardedthepopularitygongsto theactorJurijZrnec,to
BojanEmeri,as thebestamongthepresentersofentertainmentprogrammes,tothe radiopresenterAndrejKaroli, tothe musicianAdiSmolarandtoMatjaTanko,as thebestamongthepresenters ofnews programmes.JureIvanuiwas awardedwith theprofessional
gongbythejury.Toroundtheeveningoff,AnjaTomainsangTakeMe totheMoonlightandallguestscouldenjoyasliceofthekremnita,avanillaand custarddessert,withthehelpofwhichat leastabitofthe Bledtraditionwas
preserved.
Popularity
GongsDELO Luna\TBWA
ITS TIME TO SHIFT!
Pivovarna Lako Luna\TBWA
Ride on power
in Maribor
ciety of lymphoma patients Luna\TBWA
Classicsymptoms
oflymphoma
TBWA TBWA\Worldwide
TBWA\ADRIATIC LUNA\TBWA\SARAJEVO
TBWA\blew its
competitors away
MEET THE
LUNATICS
Postbank BH is one of the newer clients ofthe Luna\TBWA\Sarajevo agency.The agencyfirst won the design contest for the bankslogo and at the moment they are workingon the graphic standards book,pr eparingthe opening event for the new branch
office, its outdoor advertising and manyother interesting things.The logo is three-dimensional, composed of individual dots orcircles which together make up a quadrant.
This represents the management of thewhole network,the transparent support aswell as the cooperation and partnership withthe Postbank BH.The circles representstylised coins; the colours of the logoare silver-grey and blue.Blue stands forsecurity, trustworthiness and stability
while silver-grey,as the second colour,represents wealth and adds a modern,hi-tech professional look to the entire image.
TBWA\ADRIATIC LUNA\TBWA\SARAJEVO
POSTBANK BH
lens Luna\TBWA
THE ART OF
EYEBROW SHAPING
-
8/14/2019 n e w s Walk 04 Ang_web
5/5
We talked to Anamarija Stani, themarketing director at the ito Groupcompany, about how she sweetens her
mornings and days, and about howshe most likes to spend her time awayfrom work.
What are your morning rituals, before
you go to work? Breakfast - yes or no?
I must say that I have problems gettingout of bed in the morning and I alwayscatch the last minutes when waking up,even though I plan otherwise Theritual in the bathroom is necessarilyfollowed by breakfast - I cannot do
without it: first freshly squeezedorange juice, then coffee, to wake meup. A weird combination, right? The
two are followed by muesli with
milk - sometimes I eat the crunchyvariety and sometimes Sportmuesli. I have a varied collectionbecause I really love muesli. I liketo combine various kinds andnever eat just one kind.
The sound backdrop in the
car on your way to work:
news, radio programme or
your favourite CD?
Because my drive towork and back home
takes quite time, I try to make good
use of my time - in the morning for work,and, when returning home, for relaxation.I listen to various kinds of music, except
rock, which I do not like. Many times,especially on my way back home, I turn thevolume high up, because it relaxes me.
You stop at a petrol station. Do you
treat yourself to anything sweet, besides
buying petrol?
Sometimes, when my energy is runninglow.
Till the end of the year your greatest
challenge will be
Given the volume of my work, there arenumerous challenges. For sure, the greatestchallenge is coordinating the highest
possible budgets with the administrationboard, ha-ha.
When do you enjoy your work most?
When I see that my employees aresatisfied!
Your favourite dish is
I like sea food very much, which probablyhas something to do with where I comefrom. My favourite dish is grilled prawns,I cannot say no to them - anytime andanywhere
Which is your favourite brand of
chocolate?
Gorenjka, of course! I like Gorenjka withwhole nuts the most.
Your work demands the whole person.
Is there any free time left? How do you
spend yours?
I really do not have much free time, so Itry to make good use of the free time I dohave. I like to be in motion, and I regularlyvisit aerobics classes, I go hiking in thehills, I like to swim and play basketball.
Where did you go for your vacation this
year?
Sadly I did not go far - I went to Dubrovnik
- but it was very nice nonetheless. I adorethe sun and the sea.
A deserted island - yes or no? What
would you take with you?
Of course, that is a dream of mine! I wouldreally like that, and I hope I will be able togo sometime soon. The greatest problemis that these destinations are far awayand my vacation is not long enough to gothere. But I am working on it With me Iwould take only my darling, of course.
PortraitGORENJKA Luna\TBWA
All requests, comments, advice, compliments, criticism, ideas... are welcome at our e-mail: luna@luna.siEditor in charge: Helena o, e-mail: helena.coz@luna.si, Executive editor: Anda Arko, e-mail:anda.arko@luna.si, tel.: 01/200 41 70 Published by: LUNA\TBWA, Koprska 106a, 1000 LjubljanaINFO POINT:
Anamarija
Stani
On the World Animal Day, October 4, we
opened the doors of the agency to our pets,so that they were able to see for themselves
where their owners go every day. Only thedogs Ali and Kiks plucked up enough courageto hang out with the Lunatics, but they had
no problems at all with charming everyonepresent and conquering every last
corner of the upstairs
floor.
Having chosen the office of the creative
director to mark his territory (the littleChihuahua indisputably does have excellent
taste), Ali soon had to be chained to hisowners chair, which she did with a heavyheart. And Kiks, following a delicious helpingof the Pedigree dog biscuits, took a pleasant
nap in the accounts department and guardedhis owner.
World Animal Day Luna\TBWA
Open doors
day for pets
top related