my turn, my time, my plan february 5, 2007 my turn my time my plan deanna renn, b.sc.n., r.n. public...

My Turn, My Time, My Plan February 5, 2007

My turn My time My Plan

DeAnna Renn, B.Sc.N., R.N.

Public Health Nurse, Brant County Health Unit

My Turn, My Time, My Plan February 5, 2007

Background

• CW Falls Prevention Network created My turn

My time in 2004

• A unique upstream falls and injury prevention

strategy, designed to prevent the first fall

• Targeted women 55-64 years of age

• Focused on raising awareness and creating

supportive environments for women to prioritize

themselves, their health, and physical activity

My Turn, My Time, My Plan February 5, 2007

Background – cont’d

• Campaign acknowledged lack of personal time,

fatigue, and challenges of sharing family

responsibilities

• In 2006, My plan added to slogan

• Focus on the many steps involved before women

can make a plan to be physically active

• Women need to take time away from

responsibilities to make a plan

• My plan component provided supportive

materials related to walking

My Turn, My Time, My Plan February 5, 2007

Evidence – Falls & Women

• Falls - leading cause of injury hospitalizations

(85%) among older adults (65+)

• 1 in 3 older adults fall every year

• Twice as many women are admitted to hospital

for falls and injury annually than men of the same

age (age 65+)

• Women fall 10 years sooner than men

My Turn, My Time, My Plan February 5, 2007

Evidence – Falls Prevention & Physical Activity

• Physical activity improves muscle control,

balance, coordination, and reaction time - risk

and number of falls

• Physical activity the rate of age-related bone

loss - risk and incidence of fractures

My Turn, My Time, My Plan February 5, 2007

Evidence – Women & Physical Activity

• Women 55-64 years - 75.8% enjoy very good or

perfect health; 56.5% are physically inactive;

37.0% are overweight (Stats Canada Annual

Report, How Healthy Are Canadians, 2000/2001)

• Women have difficulty prioritizing their own

health needs (Heart & Stroke Foundation Press

Release, October, 2005)

My Turn, My Time, My Plan February 5, 2007

Goal of Campaign

To support inactive women ages 55-64 to work

towards 30-60 minutes of moderate physical

activity most days of the week, to gain the short

and long term benefits of physical activity, and

ultimately prevent falls and injury.

My Turn, My Time, My Plan February 5, 2007

Campaign Objectives

Individual Outcome Objectives

1. Raise awareness that women are entitled to

prioritize themselves and physical activity.

2. Raise awareness of the short and long term

benefits of physical activity including prevention

of falls and injury.

3. Increase awareness of the challenges and

strategies of planning to be physically active.

4. Increase awareness of ‘walking’ as a safe entry

level physical activity through access to walking

resources.

My Turn, My Time, My Plan February 5, 2007

Resources - Posters

My Turn, My Time, My Plan February 5, 2007

Resources - Posters

My Turn, My Time, My Plan February 5, 2007

Resources - Posters

My Turn, My Time, My Plan February 5, 2007

Resources - Pamphlet

My Turn, My Time, My Plan February 5, 2007

Resources – My Plan Pad

My Turn, My Time, My Plan February 5, 2007

Resources – PA Packages

• My turn My time pamphlet

• My Plan tear-off

• Pedometer

• Pedometer Pamphlet

• Walking: The Activity of a Lifetime

• Walk this Way Flyer

• Local Trail Map

• PA Survey

My Turn, My Time, My Plan February 5, 2007

Promotion

• Workplaces – 2 flyers sent to Wellness Works

mailing list

• Health Care Agencies

• Nursing Homes

• Massage Therapists

• Libraries

• Department Stores

My Turn, My Time, My Plan February 5, 2007

Evaluation - Process

Distributed:

• 103 posters

• 490 pamphlets

• 46 tearoff pads

• 460 physical activity packages

• 117 Walk this Way Kits

My Turn, My Time, My Plan February 5, 2007

Evaluation - Outcome

My Turn, My Time, My Plan February 5, 2007

Evaluation – Outcome

• 460 surveys distributed

• 44 surveys returned - ~10% return rate

• Majority (68%) had package at least 3 weeks

before completing survey

• 98% of respondents were female

• 81% of respondents were between ages 45-64

My Turn, My Time, My Plan February 5, 2007

Evaluation - Outcome

• Pedometer used most frequently (96%)

• 89% had increased awareness of health benefits

of physical activity

• 96% used info to identify challenges to becoming

active

• 89% said that resources offered strategies to

help develop a physical activity plan

My Turn, My Time, My Plan February 5, 2007

Evaluation - Outcome

• Prior to receiving the package, 55% indicated

that on most days they were getting at least 30

min of moderate p.a.

• 68% indicated that their level of physical activity

increased after using package

• 81% indicated that on most days they are now

getting at least 30 min of moderate physical

activity

My Turn, My Time, My Plan February 5, 2007

Recommendations

To Reach Women aged 50-64:

• Target workplaces, especially health care

agencies

• Target spas/beauty salons

• Message should give women permission to

prioritize themselves and their health

My Turn, My Time, My Plan February 5, 2007

Recommendations

To Reach Inactive Women:

• Message should focus on “how to make a plan”

to be physically active

• Provide a supportive environment – ie. give them

the resources to try an activity/make a change

• Walking is a great introductory activity to physical activity in sedentary or inactive people

My Turn, My Time, My Plan February 5, 2007

Recommendations

To Extend Campaign Reach:

• Utilize workplace/agency contacts to promote campaign

• Get buy-in from workplace/agency contacts distributing resources

My Turn, My Time, My Plan February 5, 2007

Recommendations

To Increase Survey Response Rate:

• Have workplace/agency contact send a reminder

to recipients of package re: completing survey

• Be specific about incentives and highlight them

clearly on survey

• Create survey in a postcard format – visually

appealing and can be distributed separately from

package

My Turn, My Time, My Plan February 5, 2007

References

• Heart & Stroke Foundation, October 24, 2005.

Press Release: Women’s busy lives a barrier to

heart health.

• Minne, H. June 2005. Invest in your bones:

Move it or Lose it. IOF – Outreach and

Education: 06.

• Public Health Agency of Canada, 2005. You

CAN prevent falls!

• Public Health Agency of Canada, 2005. Report

on Seniors’ falls in Canada.

• Stats Canada Annual Report, 2000/2001. How

Healthy Are Canadians?

My Turn, My Time, My Plan February 5, 2007

My turn My time My Plan

For more information contact DeAnna Renn at

drenn@bchu.org or visit www.bchu.org