my seven questions
Post on 06-Jul-2015
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Name: Fatima Hussein
Candidate number : 5124
MEDIA STUDIES
SEVEN QUESTIONS
IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS ON REAL MEDIA PRODUCTS?
CONVENTIONSOUR NEWSCAST USES THE FOLLOWING CONVENTIONS:
TRAFFIC UPDATE
NEWS FOR LOCAL AREA
SERIOUS NEWS FIRST
HEADLINES
VOX POPS, PHONE INTERVIEW, OUTSIDE BROADCAST
JINGLES
HOW WE DEVELOPED & CHALLENGED
CONVENTIONS
• CHALLENGED
• The theme music is lively, fresh and youthful unlike conventional grave and dramatic newscasts.
• CHALLENGED
• The type of language and style our news cast will be is simple, informal and friendly. We want our listeners to almost feel involved in our radio station allowing them to understand as well as play and active role in the newscast.
• CHALLENGED
• Our entire news team of reporters and presenters are under the age of18. Real newscasts have a mature, adult team because it adds to credibility and professionalism. However, our young audience are more likely to relate to us and believe us because we are one of them.
• DEVELOPED
• Instead of the weather we provided a range of celebrity gossip stories allowing young teens to keep up-to-date with entertainment and lifestyle . NO
WEATHER FORCAST
YOUNG NEWS TEAM
MORE MUSIC
INFORMAL LANGUAGE
HOW DOES YOUR MEDIA PRODUCT REPRESENT
PARTICULAR SOCIAL GROUPS?
OLYMPICS
• Unemployment: The Olympics provides jobs for
young kids as well as represents individuals talents
globally.
It also represents young struggling students unable
to find jobs.
Also working class individuals are represented as
strugglers who are unable to peruse their talent
therefore the Olympics provide opportunities for
them
HAPPINESS DAY• The head teacher Esther Holland at
central foundation girl’s school represents head teachers ho have an aim to bridge the gap between school and community.
• Some families are not able to afford to go to evens, thus a festival like this allows a family to spend the day out with a minimal budget.
• The students at the school represent students who aim to work coherently with other peers, teachers and member of the public and create spectacular event.
WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCTS AND WHY?
DIFFERENT RADIOS• From many surveys we have conducted it was
evident that these radio station where very popular, especially towards the younger generation as it allows them to:
• Listen to their favorite music on their demand.
• Keep up-to-date with celerity gossip
• As well as briefly listen to current affairs.
CHOICE FM
• TARGET AUDIENCE - 15 to 24
The radio station aims to reach out to the nations urban
youth, just like our radio station FERM FM
• In order to connect to the youths, they have conducted
many projects and events in order to tackle issues such as
knife and gun crime which has risen dramatically in Britain.
• The presented and the website has been formalised in a
way to appeal to the younger generation. The language
spoken is also very modern and simplistic making it easier
for kids of this age to remain in tune with out feeling bored
because they do not understand.
OUR RADIO STATION • Having done research on Choice FM it is evident that
this is very popular choice for our target audience, thus
we have decided to use their conventions and apply it to
our radio newscast
• From this we want to have an appealing , urban jingle
that instantly engages our listeners
• Current affairs about issues that effects them
individually as well as around them in their community.
• And finally Celebrity gossip that is at the end of our radio
newscast.
RESULTS ON SURVEY
It is apparent that the news
convections are not appealing
towards the younger
generation, thus why they do not
stay in tune with other radio
stations other then kiss, choice
fm and radio 1 who provide a
range from all
music genres to the
latest celebrity gossip
other then current affairs
WHO WOULD BE THE AUDIENCE FOR YOUR
MEDIA PRODUCT?
RESULTS FROM THE SURVEY CONDUCTED
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
16-20 21-24Age Groups
What age group do you belong to?
It was evident from this survey that
evening is the most popular time when
our target audience tune into a radio
station. This could be , because they
have school or college in the morning and
afternoon thus making them not able to
stay in tune with any radio station
From this survey, it is apparent that the
most popular age group was between the
ages of 16-20. This is perfect as our radio
newscast aims to target these group of
individuals.
RESULTS CONTINUED .....
Due to technological convergence people are now
able to listen to any radio station whilst doing their
homework on a Microsoft app. This is evidently a
popular choice, especially for our target audience.
Young individuals evidently have no
interest in politics and health as they
find it boring and feel that the can nit
relate to it as appose to entertainment
which covers celebrity gossip music etc.
Audience
Gender: Male and female
Age : 16- 23
Time: Mornings and evening
Economics: phone
Television
Radio
SOCIAL CLASS AND ENGAGEMENT WITH THE
AUDIENCE
• Working/Middle class individuals so they can play an active role in our newscasts as well as keep up-to-date with current affairs that will effect them and there community.
• As technology has become advanced there are many ways our target audience can remain engaged and participate with our newscast. For instance we had a live phone call to the studio from a girl who is aspiring to be a Reggie singer.
• The other ways out audience could engage with our newscast is through -
- Texting
- Phone In
HOW DID YOU ATTRACT/ ADDRESS YOUR TARGET
AUDIENCE?
MUSIC
• From a survey we had conducted, we had noticed that music is very popular and appeal to our target audience ( youths). It was also evident that the music stations they enjoyed the most was kiss and choice FM, thus we had to do research about these radio stations and see what kind of music they play.
• This helped us in terms of choosing our coherent jingle which will be played throughout our radio station, which will help individuals recognize our radio station. We ensured that our jingle is urban and modern, yet sophisticated and catchy at the same time. This will appeal to our target audience making them want to stay in tune with our radio station.
STORIES CARRIED OUT
• HAPPINESS DAY
• ASPIRING YOUTHS
• 2012 OLYMIPCS
• STRATFORD WESTFEILD
Happiness day, a festival held
annually at central foundation
girls school aims to bridge the
gap between the community
and schools. It allows our target
audiences (youths) to contribute
back to their community , as
well as get to know those
around them.
Aspiring Youths illustrates
the issue young talented
teenagers are facing daily.
The media have created
an illusion that the music
industry in open to anyone
, yet have not specified
the tight competition
individuals will be facing.
The 2012 Olympics that is
being held in London have
created great job opportunities
for our target audience. Our
radio station checks whether
this statement is actually true
by asking many individuals
living in East London.
The new Stratford Westfield
have allowed young kids to
shop, spend and socialize
without travelling far from
their area. This has also
created many job
opportunities for young
youths who are now able to
now balance work with
school life as times have
been made flexible.
INTERVIEWS
VOX POPSOUTSIDE
BROADCAST
SURVEY MONKEY
In order to engage our audiences we wanted
to know exactly what they would like to hear
daily.
WHAT HAVE YOU LEARNT ABOUT TECHNOLOGY
FROM THE PROCESS OF CONSTRUCTING THIS
PRODUCT?
TECHNOLOGY
Digital Analogue
Many Digital radio systems for example DAB which
stand for (digital Audio Broadcast ) aims to o
transmit digital waves form the carrier to the
receiver. It is then when these waves are then
converted and transmitted as a binary format where
there digital words are carried to the amplitude.
These waveforms are then transmitted as an binary
format . D.R.B ( digital radio broadcasting ) has
also got the ability to provide satellite
radio services. In modern society now , they have
been specifically designed for mobile devices a
means which the majority of people have , for
example mobile-TV systems where people are able
to watch and listen to when they like on there
demand.
Unlike the new digital radio system , Analogue radio only
has the ability to transmit the actual audio signal onto a RF
carrier.
Likewise, Analogue signal can take on any figures within
the limits set by the transmitter. However, the problem with
using transmitting analogue audio signals is due to any
noise or interference added to the signal at any point then
this cannot be removed from the audio signal and
degrades the audio quality of the signal.
Over the past years technology has become more advanced
changing from Analogue to digital (DAB).
ADVANTAGES AND DISADVANTAGES OF
ANALOGUE AND DIGITAL
Advantages
• The main advantage is the fine definition of the analog signal which has the potential for
an infinite amount of signal resolution. Compared to digital signals, analog signals are of
higher density. Another advantage with analog signals is that their processing may be
achieved more simply than with the digital equivalent.
Disadvantages
The disadvantage of analog signaling is that any system that
has noise for instance random unwanted, variation due to the
signal being copied and re-copied, or transmitted over long
distances. These losses can be amended by shielding, good
connections, and several cable types such as coaxial or twisted
pair. The effects of noise create signal loss and distortion.
SOFTWARE USED
• Garage Band: This software allows us to create instruments, which will be useful for our radio station. This coherent tune will allow individuals to identify FERM FM, conforming to the conventions of a radio show.
• Audacity: Editing were usually seen as a job only for expertise which have the skills and knowledge for editing audios, likewise it can now be done in the comfort of your own home . This software allows us as media students to edit interviews and box plots we me have conducted for our radio station.
• Sound Cloud: Similarly sound cloud allows individuals to be able to upload audios where ever they wish, for example on blogger, twitter or face book. This advanced software portrays the moving technology as one no longer requires to transfer audios on to CDs.
PORTABILITY The beauty about moving technology is that microphones have now become portable, thus allowing individuals to recorded anything wherever they are on their demand.
This new technology also allows you to remove certain background noise, given you a clear, quality voice that doesn’t face any interference.
Mp3 recorders now have a built in USB , hence allowing a quick transfer to another computer. This prevents the hassle of having to connect several leads to the recorder, making it quicker to transfer items on demand.
HOW I USED THIS FOR MY NEWS
• In order to find out what people thought about
happiness day, I decided to conduct an interview
with individuals that physically took part in the
event.
• What this allows me to do is include varies
opinions in my news making sure that I am not
bias and provide a range of views. This also allows
people that weren't at the event to see what they
missed out on.
MICROPHONES
A microphone that has shock mount is
designed to isolate vibrations and
background noises that may interfere in
between voices . This will be an appropriate
medium to use when recording our news.
This microphone also known as a ‘dead cat’ is
a useful tool when recording outside or in a
loud area. This is mostly used in studios as it
captures the voice rather then unnecessary
inference from the back making viewers have
an enjoyable viewing.
CONVERGENCES
• This is where two or more technologies merge into one. This has become a dominant aspect over the past years especially the latest
• I phones- which now have the useful software's such as sound cloud, meaning an easy, fast transition of your audio to the site or computer you wish to transfer it to.
• Samsung Galaxy- Now individuals are able to listen to the radio simply on their demand. It is also now of a better quality were there is less interference and having to stand at a certain area to find a good signal.
• Portable mp3 players – You are now able to store photos , listen to all your favorite music, as well as listen to the radio simply by placing your headphones in and put it in your pocket
PROS & CONS
• It is portable, therefore easy to carry . You can also
record on you demand without the hassle of wires and
stands.
• Audio clips - It is easy to transfer to your computer via
USB again with out the hassle of complicated wires. Also
you are now able to upload your audio clip anywhere as
simple as a click of a button, therefore allowing
individuals to view your work instantly for example *
YouTube
• *face book etc
•Software's such as audacity and garage band allow you
to edit audio clips within the comfort of your own home. It
does not require any skills and knowledge, but rather
focus and patience. These methods also allow you to
pick out elements you want and remove others. Garage
band also allows you to create instruments which will be
useful.
• Software's such as Garage band only range with a
limited instruments, making it very difficult if you are
creating it for a certain genre.
•Portable Mps require battery, thus there will be rare
circumstances where someone may have not noticed the
battery has ran out , hence won’t be able to conduct their
recording.
•In order to get the best sound from your clip, it will require
a lot of money due to some Mps being better then others.
WHAT HAVE LEARNT IN THE PROGRESSING OF
THE PRELIMINARY TASK TO THE MAIN TASK?
THE PRELIMINARY TASK • This allows us to practice using a variety
of software meaning we are able to be
confident and have the necessary skills
and knowledge before our real thing.
This also allows us to choose appropriate
equipment that may come in handy for
our radio station for instance certain
microphones etc.
Here me and my team mate Najah have played around with
the editing as recording on audacity in order to build our
skills and knowledge required when creating our newscast.
EQUIPMENT AND SOFTWARE
In order to
conduct my
interviews for our
radio station, I
used a usb mp3
player.
We used sound
cloud in order
to place our
audio clips on
our blogs.
We also used a
microphone
that has shock
mount in order
towashout any
interference
and only get
the voice.
To record our
meetings, we
used an I phone
4 to make the
transition from
the phone to the
computer more
easier.
WE LEARNT HOW TO MAKE A WEBSITE
We created this website on www.wix.com to allow our audience to provide feedbacks and
comments as well as see the latest celebrity gossip.
FINAL PRODUCT
OUR WEBSITE WE
CREATED ON WIX.COM
OUR RADIO
NEWS CAST
Me and Tanjia
recording the newscast
in the studio
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