mvp, you keep using that word. i don't think it means what you think it does

MINIMUM VIABLE PRODUCT

Erwin van der KooghElabor8 / 21st Century MBA

erwin.vanderkoogh@elabor8.com.au@evanderkoogh

You keep using that word. I don’t think it means what you think it means..

SO WHAT DOES IT NOT MEAN?

•What we can build before the deadline•What is possible within the project budget•The first version we are going to deliver•The least we can get away with

REMEMBER KANO?

WE WANT TRUE LOVE..

LEAN STARTUP

“A startup is a human institution designed to

find true love under conditions of extreme

uncertainty” - Eric Ries

CYNEFIN

4 Types of problems:

•Simple

•Complicated

•Complex

•Chaotic

SIMPLE

SENSECATEGORISE

RESPOND

BEST PRACTICES

COMPLICATED

SENSEANALYSERESPOND

GOOD PRACTICES

COMPLEX

PROBESENSE

RESPOND

GOOD PRACTICES

CYNEFIN

4 Types of problems:

•Simple

•Complicated

•Complex

•Chaotic

MINIMUM VIABLE PRODUCT

“A minimum viable product is that version of a

product which allows a team to collect a

maximum amount of validated learning about

true love with the least effort.”

Eric Ries

SOME EXAMPLES

404A/B

MVPS DONE RIGHT

FROM

SOLUTION-FINDER

TO

PROBLEM-UNDERSTANDER

WHICH MEANS

PROJECTS ARE LIKE..

THEY SEPARATE US

AUDIENCE PARTICIPATION

Q: Who are typical customers of Facebook?A: Advertisers

Q: What does that make us?A: The Product

YOU FOUND A CUSTOMER

NOW WHAT?!

EXPERIENCE ECONOMY

THAT REQUIRES YOU TO BE A PARTNER TO SALES/BUSINESS

INSTEAD OF A SUPPLIER

WHO DO YOU WANT TO BE?